Mediaboss Marketing

With his characteristic dry, wry wit in full force, I sat down with entrepreneur-at-heart Simon Dingle for an exclusive interview after his Catalyst Africa presentation, on why an open internet that connects people is a winner for every industry.

Simon Dingle, in action at Catalyst Africa.

So, whether youre spending five minutes or five hours with him, youre sure to walk away thinking about the world and how it works in a different way, as Dingle is not only interesting to talk to, but always interested in how we can do things better, especially when it involves fintech.

For example, his current project Lettuce is aimed at improving the world of money, and he was part of the teams that started 22seven and Luno, which streamlined fintech acceptance in SA.

For me, personally, its been cryptocurrency, because Ive been working with it for the better part of the last decade. More fundamentally, its been seeing the internet continue to spread and transform industry.

Advertising and promotion in the digital era is becoming a prominent fixture. It might be hard to master, especially in the cryptocurrency sector, as this is still very much a niche that is just now evolving into a mainstream industry...

Craig Lebrau, Lebrau Press 4 Nov 2019

The same companies that were selling snake oil to enterprises in the software space, with service-orientated architecture and other crap 15 years ago, are now trying to sell their crap under the guise of blockchain, and its still crap.

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

Damon Stapleton 26 Sep 2018

Now, that ship has sailed. Its a very different world today.

Twenty years ago, there was no Wi-Fi, Google, social media, podcasts, Kindle and Netflix. A decade ago, there were no iPhones, smartphones, tablets, Chrome, GPS, Airbnb, Uber, Bitcoin or Blockchain. While all of these demonstrate the fast pace of change, all of them have been massively disruptive to how we produce and consume content...

Danette Breitenbach 20 Sep 2019

A good gauge for me is whether the latest iteration is something that connects people, whether its giving us a global way to transact, or if its just creating new domains and more siloes and loci of control.

The internet gives us the platform to do that in any industry imaginable, and cryptocurrency is how we do that with money. Thats been the biggest catalyst, both in my personal life and career-wise over the past decade.

This is something very close to my heart, as I come from a media background, and I worked as a journalist for a very long time. My startup called Lionheart is looking at tackling some of these problems.

This is true in some examples, but I also think that societally, we have let the media down.

For example, take the rise of podcasting, where the top five podcasts in the world feature episodes that are at least an hour long, sometimes 2.5 hours long.

Thats the reason I wont use Facebook or Instagram, which I see as one of the most perniciously evil things ever invented.

Thats why Im so excited about podcasting. Sam Harris runs 'Making Sense', one of the biggest podcasts in the world.

But his model of audience-supported media means that when I listen to his podcast, I know that none of his opinions are being formed or influenced by a mattress company or underpants company trying to sell their thing in that time interestingly, these are literally the two top advertisers in the world of podcasting.

And its a question Ill keep answering. The answer is, with excellent products.

Again, youll get the advertising industry telling you that they are fundamental to how you tell that story bulls#it.

Dingle certainly tells it like it is. Dont look for him on Facebook or Instagram, as hes not there follow his Twitter feed for the latest updates.

Read more from the original source:
#EntrepreneurshipMonth: Simon Dingle on how media is being reimagined in the 21st century - Bizcommunity.com