Down on the farm: Riverstead community brings ‘agrihood’ living to Greenville – Charleston Post Courier
Instead of a golf course, theres a grazing meadow, an orchard and more than 250 acres of preserved Upstate forest along a crook in the Saluda River. Instead of tennis courts, theres a vineyard and a free range chicken coop. Instead of a clubhouse, theres a barn and a garden.
Welcome to Riverstead, a unique community located 30 minutes north of Greenville that harkens back to South Carolinas agricultural foundation. Lucas Anthony, the developer on the project, figured the idea would appeal to those intrigued by the notion of living on a farm, but not quite sure if theyre cut out to till soil and sling feed all day. What he couldnt foresee when development started in 2017 was how the coronavirus pandemic would have many ready to move to more rural surroundings.
I was just trying to create what I wanted for my family, said Anthony, whose father Jimfounder of The Cliffs Communitiesconsulted on the project. I didnt want to be a full-time farmer. Its a job having a farm with chickens, blueberries and the whole shooting match. I dabbled in it a little bit before I started Riverstead, and kind of came to the determination that a farm should be shared. It actually makes a lot of sense for people to have shared resources.
Getting back to the land was the original idea. But on the heels of a 2020 defined by pandemic lockdowns and disorder in some cities, it became about getting away from something, too. Associate broker Debra Owensby of Blackstream Christies has met Riverstead homeowners from Chicago, Pennsylvania and other far-off locales who had the same reason for relocating to an agrarian community near Travelers Rest.
Debra Owensby (provided).
I said, How did you find this place? All of them said they went online and started Googling. They wanted to get out of urban areas where theres so much unrest, Owensby said. They wanted somewhere they could feel safe and could get back to nature. They started researching and went online, and every one of them found it that way.
Eggs from the chicken coop
Agriculturally based neighborhoods similar to Riversteadknown in some circles as agrihoodsare more of a trend out West, where they operate almost as cooperatives producing farm-to-table fare. Some have become tourist destinations, featuring inns and restaurants. Closer to home, the Serenbe community outside Atlanta is built around a 25-acre farm, and residents at Kiawah River outside Charleston can help manage crops and cattle.
Its a trend coming across the country, and I know Jim and Lucas both did a lot of research on it, Owensby said. Their heart has always been with farming and land. Theyre environmentalists at heart. So theyve been keeping their fingers on this type of thing for a while.
At Riverstead, residents can be as involved as they want to be in the agricultural features that dot the gated community: a grazing meadow, orchards, a vineyard, a free range chicken coop, a garden, and greenhouses. The neighborhood farm is managed by a pair of professionals, Johannes Aartun and Courtney LaCosta, who have years of experience in sustainable, organic and biodynamic farming practices.
I realized a lot of people like the idea of having chickens until they try it, Anthony said. So Im saying, try it, and if you dont want to do it, let Johannes and Courtney do it and just buy from them. Thats what I realized was the home run for the whole dealI can have access to farm-fresh eggs and I can see the chicken that actually laid them, but I dont have to have a hand in it. But I can lend a hand, my kids can learn about where eggs come from, and they can pick them out of the chicken coop.
While the idea of the residents handling all the digging, planting and harvesting is nice, Anthony realized it was also somewhat unrealistic. LaCosta and Aartun lease the Riverstead farm and operate it like a community-supported agricultural program, determining what to raise with input from residents. Lots of people want eggs, Anthony added, so they raised 130 chickens so basically everybody can have a dozen fresh eggs each week.
Anthony said the idea for Riverstead came not from an existing agrihood in the United States, but an eco-resort he visited in South America where locals gathered in an old farmhouse to trade their wares. Farmers brought produce, fishermen brought seafood, and everyone bartered until they got what they needed. And all of it was freshechoing the farm-to-table practices that have become popular among many Americans desiring to know more about where their food comes from.
Anthony bought the 400-acre property in 2017, ultimately carving out 53 homesites that range in size from 2.8 to 5 acres, and starting at $81,500. Vistas vary from the Saluda River to the foothills of the Blue Ridge. Given the renewed emphasis on getting back to nature, Anthony figured he had a desirable communitythen the pandemic hit, and demand soared. By March of 2021, all of Riversteads home sites were sold out.
Ive been just amazed, Owensby said. In basically one year, through nothing but internet marketing, theyve sold the whole development out.
The way things used to be
The saltwater pool is due to be completed by June, the treehouseindeed, Riverstead will have a treehousewill be finished in a few weeks. About 17 custom-built homes are completed or in some stage of construction, with full buildout projected in two years.
Covid kind of pushed everybody to think about what they actually need, given the fact they can work from anywhere, Anthony said. The way I wanted to live didnt really trend in until Covid hit. And then people realized that being out in nature most of the time, and going into the city only for what you need, actually isnt a bad thing.
At the onset of the pandemic, many people suddenly discovered they could work from anywhereincluding near a farm in the foothills north of Greenville. With parks and childrens attractions closed, trails and fields suddenly became more sought-after. With many cities hard-hit by Covid and riled by unrest, the idea of a lifestyle that provided farm-fresh food proved too alluring for some to pass up.
Its about being out there and feeding the chickens, and being part of literally a village in the old-style sense, Owensby said. And I think people are craving that. In this last year where everything became so chaotic and the world felt like it was falling apart, I think people want to get back to a feeling of the way it used to be. I think thats a trend more than anything.
That trend seems certain to continue: Anthony is already working on another agriculturally based community near Greenville.
The lifestyle at Riverstead hasnt been affected by Covid, he said. People started realizing, hey if I need a dozen eggs, all I need is to go to the chicken coop. I dont have to go to the grocery store. Its the same kind of thing with the trails and people getting outdoors and hiking and walking. Theyre just like, This all makes a lot of sense. I have everything I need.
Read more from the original source:
Down on the farm: Riverstead community brings 'agrihood' living to Greenville - Charleston Post Courier
- State of Data: Consent, AI, and Emotion in Advertising - Interactive Advertising Bureau - October 11th, 2025 [October 11th, 2025]
- Internet Of Things Iot Software Market to Reach USD 250 billion - openPR.com - October 11th, 2025 [October 11th, 2025]
- Gameshow: The happiest place on the internet - The Drum - October 11th, 2025 [October 11th, 2025]
- Cable Internet Market Expected to Surpass USD 85 billion - openPR.com - October 11th, 2025 [October 11th, 2025]
- Almost constant: Young people overwhelmed by harmful online marketing - Public Health Communication Centre - October 7th, 2025 [October 7th, 2025]
- U.S. Internet Hospital Market Set for Dynamic Rise with Key Players Teladoc, Amwell, MDLIVE, and Doxy.me - openPR.com - October 7th, 2025 [October 7th, 2025]
- Marketing Expert Tony Hayes Reveals 18 Game-Changing SEO Strategies as 94% of AI Searches Go Zero-Click - openPR.com - October 7th, 2025 [October 7th, 2025]
- Internet Of Things Iot In Retail Market: USD 92.0 billion Valuation by Key Players: IBM, Cisco Systems, Microsoft, - openPR.com - October 7th, 2025 [October 7th, 2025]
- Future Scope of Medical SEO Services Market Set to Witness Significant Growth by 2025-2032 - openPR.com - October 7th, 2025 [October 7th, 2025]
- Marketing Expert Tony Hayes Reveals 18 Hidden Strategies Top - openPR.com - October 4th, 2025 [October 4th, 2025]
- Marketing Expert Reveals How "Boring" Businesses Generated $253K in 6 Months Using AI Automation - openPR.com - October 2nd, 2025 [October 2nd, 2025]
- PushAds.net Launches New AI-Driven Toolkit to Boost Ad Campaign ROI and Targeting Precision - openPR.com - September 30th, 2025 [September 30th, 2025]
- ClickFunnels Review 2026 - Is It Still Worth It for Your Business? - openPR.com - September 30th, 2025 [September 30th, 2025]
- Autus Digital Agency Leads the Way with Future-Proof SEO for the AI Search Landscape - openPR.com - September 30th, 2025 [September 30th, 2025]
- 3 Months of ClickFunnels for $99 - Is It Worth It? - openPR.com - September 30th, 2025 [September 30th, 2025]
- Digital Marketing Alive Launches Affordable SEO & Ads Solutions to Help Businesses Boost Leads and Sales - openPR.com - September 28th, 2025 [September 28th, 2025]
- AI Marketing in Healthcare: Opportunities, Risks, and the Future of Private Practice Growth - openPR.com - September 28th, 2025 [September 28th, 2025]
- Marketing Expert Tony Hayes Reveals $3.5M Digital Product Blueprint and AI Strategies Cutting Ad Costs by 1,247% - FinancialContent - September 25th, 2025 [September 25th, 2025]
- Starlink slips further to 9th place in Kenyas fixed internet market - Citizen Digital - September 23rd, 2025 [September 23rd, 2025]
- Organic Growth Surges in Southeast Europe's Digital Sector - Top SEO Agencies in Romania 2025 - openPR.com - September 23rd, 2025 [September 23rd, 2025]
- Digital Marketing Technologist Tony Hayes Publishes Advanced AI Marketing Intelligence Report Featuring 18 Cutting-Edge Strategies and Tools |... - September 23rd, 2025 [September 23rd, 2025]
- Affiliate Marketing Guide: All You Need To Know (2025) - Shopify - September 21st, 2025 [September 21st, 2025]
- New Report Finds 74% of Legal Clients Research Firms After a Referral, Redefining the Role of Word-of-Mouth in 2025 - Legal Reader - September 21st, 2025 [September 21st, 2025]
- Internet Of Things Iot In Retail Market Segmentation Analysis - openPR.com - September 21st, 2025 [September 21st, 2025]
- Marketing Expert Tony Hayes Reveals 28 AI Automation Strategies That Generated $43K in Sales Today - openPR.com - September 19th, 2025 [September 19th, 2025]
- Marketing Expert Tony Hayes Reveals How AI Search Is Breaking - openPR.com - September 19th, 2025 [September 19th, 2025]
- Marketing Expert Tony Hayes Reveals AI Traffic Strategy That Converts 6X Better Than Google Search - FinancialContent - September 19th, 2025 [September 19th, 2025]
- Marketing Expert Tony Hayes Reveals Googles Leaked Algorithm Secrets and $10M SaaS Growth Strategies in Latest Newsletter Edition - FinancialContent - September 17th, 2025 [September 17th, 2025]
- Marketing Expert Tony Hayes Reveals AI Traffic Strategy That Converts 6X Better Than Google Search - openPR.com - September 17th, 2025 [September 17th, 2025]
- Advanced AI Marketing Systems and Algorithm Manipulation Techniques Exposed in New Industry Report - FinancialContent - September 17th, 2025 [September 17th, 2025]
- How brands and creators are fighting for your attention and your money - The Verge - September 15th, 2025 [September 15th, 2025]
- Cetera Wins Two 2025 "Wealthies" Awards for Digital Marketing Campaign of the Year and Transition Support - PR Newswire - September 11th, 2025 [September 11th, 2025]
- Sustainable success through online marketing: opportunities for small and medium-sized enterprises. - openPR.com - September 11th, 2025 [September 11th, 2025]
- Altigen Technologies Selects Brafton as Marketing Agency to Drive Next Phase of Transformation and Growth - ACCESS Newswire - September 11th, 2025 [September 11th, 2025]
- DCM Revolutionizes Digital Marketing with AI-Driven Strategies to Maximize ROI Across Canada and the USA - openPR.com - September 9th, 2025 [September 9th, 2025]
- The New Frontier: How SpaceX's Starlink is Reshaping the Satellite Internet Market - AInvest - September 6th, 2025 [September 6th, 2025]
- The tactile renaissance: Print marketing solutions that win - Quad/Graphics - September 5th, 2025 [September 5th, 2025]
- Taylor said yes, and brands said campaign: The internets fastest marketing play - Adgully.com - August 29th, 2025 [August 29th, 2025]
- Advertising in the Digital Age, in India and Around the World - Bain & Company - August 27th, 2025 [August 27th, 2025]
- Boomcycle Digital Marketing Leads the Way as Premier Bay Area Web Design Company with Innovative Strategies and Insights - USA Today - August 27th, 2025 [August 27th, 2025]
- Digital marketing and sustainable innovation in SMEs through bibliometric and systematic review - Taylor & Francis Online - August 27th, 2025 [August 27th, 2025]
- Business Gets 184% Spike in Organic Demos After Relaunch on Storyblok with 9thCO - The Manila Times - August 27th, 2025 [August 27th, 2025]
- 10 Biggest Ecommerce Platforms in the World (2025 Rankings) - Business.com - August 27th, 2025 [August 27th, 2025]
- Top 10 SEO Agencies in Austin 2025 Drive Business Growth with Experts - Vocal - August 26th, 2025 [August 26th, 2025]
- Boomcycle Digital Marketing Leads the Way as Premier Bay Area Web Design Company with Innovative Strategies and Insights - Green Bay Press-Gazette - August 22nd, 2025 [August 22nd, 2025]
- "Internet Services Burkart nominated for the prestigious 'German Business Award 2025'" - openPR.com - August 20th, 2025 [August 20th, 2025]
- The State Grid Xinjiang Information & Communication Company has successfully completed the trial calculation of three rounds of electricity... - August 20th, 2025 [August 20th, 2025]
- Amit Gupta Introduces High-Quality Guest Posting Services to Help Businesses Build Authority the Right Way - openPR.com - August 20th, 2025 [August 20th, 2025]
- Why The Last Year Has Been The Biggest Challenge For CMOs - Search Engine Journal - August 18th, 2025 [August 18th, 2025]
- Boomcycle Digital Marketing Leads the Way as Premier Bay Area Web Design Company with Innovative Strategies and Insights - Fall River Herald News - August 18th, 2025 [August 18th, 2025]
- Boomcycle Digital Marketing Leads the Way as Premier Bay Area Web Design Company with Innovative Strategies and Insights - Detroit Free Press - August 14th, 2025 [August 14th, 2025]
- Boomcycle Digital Marketing Leads the Way as Premier Bay Area Web Design Company with Innovative Strategies and Insights - Democrat and Chronicle - August 14th, 2025 [August 14th, 2025]
- (PDF) The effect of digital marketing on customer relationship management in the education sector: Peruvian case - researchgate.net - August 14th, 2025 [August 14th, 2025]
- Youth exposure to unhealthy digital food marketing in relation to race/ethnicity and income adequacy in Canada - BMC Nutrition - August 14th, 2025 [August 14th, 2025]
- impact of digital marketing (DM) tools on consumers online impulsiv e buying tendencies (OBIT), - researchgate.net - August 9th, 2025 [August 9th, 2025]
- Falcon Digital Marketing Marks 10 Years of ROI-Driven PPC Mgmt Services - MarTech Cube - August 7th, 2025 [August 7th, 2025]
- Therealthing Marketing Reveals Proven Strategies to Dominate Local SEO in 2025 - openPR.com - August 1st, 2025 [August 1st, 2025]
- Digital Marketing Market Size to Hit $1,189.5B by 2033: Future Insights & Scope - Vocal - July 30th, 2025 [July 30th, 2025]
- An Unexpected Tremor in the Cryptocurrency Arena - OneSafe - July 28th, 2025 [July 28th, 2025]
- DentalMarketingGuy: Digital Marketing Continues to Expand Despite Recent Trade War with US - openPR.com - July 24th, 2025 [July 24th, 2025]
- Reddits brand momentwhy Mars, Kraft Heinz and other big marketers are buying ads now - Ad Age - July 24th, 2025 [July 24th, 2025]
- Top Digital Marketing Company in India in The AI Era - The Wire India - July 24th, 2025 [July 24th, 2025]
- Performance Marketing Intern at Ematic Solutions - Tech in Asia - July 24th, 2025 [July 24th, 2025]
- Enough about Gen Z. We need to rethink Boomer marketing - Think with Google - July 22nd, 2025 [July 22nd, 2025]
- HSIM Becomes Indias First Institute to Teach 50+ Real-World AI Tools in One Digital Marketing Course - Tribune India - July 18th, 2025 [July 18th, 2025]
- 6 Top Advertising Trends to Watch (2025 & 2026) - Exploding Topics - July 16th, 2025 [July 16th, 2025]
- AdCellerant Announces UK Launch Event with Experts from Google, Yext, and More on Tuesday, July 15 | London, UK - PR Newswire - July 12th, 2025 [July 12th, 2025]
- Everso Media awarded the title of Best Reddit Marketing Agency for 2025 - MarTech Cube - July 10th, 2025 [July 10th, 2025]
- Entertainment Business & Digital Marketing Grad Runs His Own Agency - Full Sail University - July 10th, 2025 [July 10th, 2025]
- The nexus between entrepreneurial and market orientation on digital marketing capabilities and marketing performance of SMEs in emerging markets -... - July 8th, 2025 [July 8th, 2025]
- Russian ISPs throttle Cloudflare traffic to 16KB - PPC Land - July 2nd, 2025 [July 2nd, 2025]
- Companies with largest share of digital advertising revenue worldwide in 2023 - Statista - June 28th, 2025 [June 28th, 2025]
- KONETiQ and National Golf Foundation Partner to Transform Golf Marketing - Business Wire - June 28th, 2025 [June 28th, 2025]
- Indias wired and wireless home internet market to touch $16.5 billion in 5 years: Report - The Economic Times - June 28th, 2025 [June 28th, 2025]
- LocaliQ Launches Voice AI Agent to Transform Prospect Conversations - Business Wire - June 24th, 2025 [June 24th, 2025]
- Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) - MarTech - June 22nd, 2025 [June 22nd, 2025]
- B2B marketers ramp up investment in targeted strategies and AI - Digital Commerce 360 - June 20th, 2025 [June 20th, 2025]
- Digital marketing in 2025: Trends and strategies - AZ Big Media - June 7th, 2025 [June 7th, 2025]
- When Will Starlink Have LEO Competition in the Home Internet Market? - Telecompetitor - June 7th, 2025 [June 7th, 2025]
- Space-Based Broadband Internet Market Size by Type, Application, and Regional Outlook - openPR.com - June 4th, 2025 [June 4th, 2025]