Mediaboss Marketing

Digital marketing. Internet marketing. Online marketing.

These terms are used interchangeably, but do they mean the same thing? Were here to tell you that, in the digital marketing vs. Internet marketing debate, these two terms are slightly different. And well tell you how! Keep reading to learn the difference between Internet marketing and digital marketing, and if youre interested in consistently learning more about digital marketing, dont forget to sign up for Revenue Weekly!

Digital marketing and Internet marketing are remarkably similar, but they do differ slightly. Lets look at the definition of these two terms.

Digital marketing is a broad term that describes a set of marketing strategies that use digital channels to promote your products or services. This term is an umbrella term that describes anything that uses a digital platform for marketing your business, from social media platforms to TV ads. Digital marketing ads arent limited to the web.

Internet marketing, also known as online marketing, is a subset of digital marketing that includes strategies you use to market yourself online. To qualify as an Internet marketing strategy, it must require the Internet to work and connect with leads. Internet marketing focuses on building a presence on the web.

As you can see by the above definitions for explaining digital marketing and Internet marketing, the difference between these two is slight. Digital marketing doesnt require Internet strategies to fall under this category, while Internet marketing requires using the Internet to market to your audience.

Digital marketing is an umbrella term under which Internet marketing falls. Internet marketing is a more precise form of digital marketing.

Since Internet marketing is a subset of digital marketing, many channels overlap. Additionally, many strategies are solely digital marketing and not Internet marketing. Heres where some of these strategies fall:

As you can see, many of these strategies fall under both Internet marketing and digital marketing. The only strategies that dont fall under Internet marketing are strategies that dont require the Internet to advertising to prospects.

Instead of focusing on digital marketing vs. online marketing or Internet marketing, its time to focus on Internet marketing and digital marketing. Lets look at four strategies you can use.

When you look at digital marketing vs. online marketing, youll find that search engine optimization (SEO) is a strategy that falls under both categories. SEO is a strategy that focuses on boosting your rankings in the search results to help you drive more relevant traffic to your page. With so many people conducting searches every day (the average person conducts 3-4 searches per day), its critical to invest in SEO to help you reach more qualified leads.

Here are some key components of creating an effective SEO strategy:

Another Internet marketing and digital marketing strategy is pay-per-click (PPC) advertising. PPC ads appear at the top of the search results and have a tag with the word ad.

Here are a few key components to running a successful PPC campaign:

When you look at digital marketing vs. Internet marketing, youll find that content marketing is another strategy that both share. Content marketing is the process of sharing your knowledge with your audience to drive them to your site. Content comes in numerous formats, including:

Content is great for Internet marketing and digital marketing strategies because it enables you to build yourself as an authority in your field, drive traffic to your page, and increase brand recognition. Here are some crucial components to creating a content strategy:

Another great Internet marketing and digital marketing strategy is email marketing. Email marketing enables you to send content directly to interested leads. From promotional emails to links to blogs, you can send a variety of content to your audience.

This strategy is critical for nurturing leads towards conversion. Its one of the few methods that enable you to have a direct connection with your audience and deliver the content that interests them. If you want to see success with email marketing, follow these best practices:

As you can see, there isnt much difference between Internet marketing and digital marketing. If you want to have an online marketing strategy, you can create a digital marketing or internet marketing strategy. If youre ready to dive in and build your online presence, WebFX can help.

We have a team of over 450 marketing experts that are eager to help you grow your business. Give us a call today at 888-601-5359 (or contact us online) to learn about our digital marketing services!

Read more:
Digital Marketing vs. Internet Marketing: Whats the Difference?