Mediaboss Marketing

(PRWEB UK) 24 May 2012

Leading online marketing company, ClickThrough Marketing, has bolstered its PPC team with a new paid search expert.

New paid search manager Saiqa Bi joined the pay per click management team on May 9. She will work to develop winning PPC strategies for clients such as Dunelm Mill, Nectar and Halfords.

Saiqa - an award-winning marketing graduate with a taste for Chinese cinema - has vast experience managing email, pay per click and affiliate campaigns within the Home Retail Group.

Now she will use her client-side experience to boost ClickThroughs PPC campaigns for clients. She will work alongside Amy Bott, ClickThroughs head of paid search, on strategic account planning and analysis.

Saiqa started working in Internet marketing during her masters degree in strategic marketing and consultancy at University of Birmingham.

During her studies, Saiqa worked on a consultancy piece for Cadbury, helping with its social media measurement and she enjoyed the experience so much that she dropped her plans to become a strategic consultant.

Inspired, Saiqa refocused her career ambitions and decided to enter the world of online marketing.

Saiqa said she was impressed with the agencys approach to white hat search engine optimisation and PPC.

I was attracted to ClickThrough because it has such a clear focus, she said.

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ClickThrough Marketing hires new expert to boost PPC services