Mediaboss Marketing

Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?

I'm going to show you what spying data can actually help you improve results.

If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending.

If you're doing SEO, you want to know who is ranking for your important keywords, how many links do they have, and from where. Some popular spying tools for SEO include http://www.moz.com, http://www.majesticseo.com, http://www.similarweb.com, and http://www.raventools.com.

Remember, begin with the end in mind.

You can't be successful at marketing if you don't know who you are marketing to. Ask yourself, Who is my ideal, best or most profitable customer? What keywords would they be searching to find my products or services?

Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin!

Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. I highly recommend doing this for anyone involved in marketing and especially the organization's executives.

Here is a good post that lists and reviews competitive analysis and keyword research tools.

We break the spying down into three components:

Link:
5 SEM Spying Strategies You Can Use Today to Generate More Profit