Mediaboss Marketing

This article was co-authored by Brent Gleeson and Jeffrey Baskin.

As we begin a new year in 2015, the writing is on the wall. Digital marketing is not only here to stay but it is consistently becoming a larger part of most companies marketing budgets every year. According to Emarketer.com, in 2010 companies spent twice as muchon TV than they did on digital. By the end of 2015, TV anddigitalspendwill be just about equal.

So what does this mean for you? Well if you dont have your website up to date, arent engaging in Search Engine Optimization (SEO), Content Marketing or some kind of Search Engine Marketing strategy you might want to make a business case for doing so. It also means more and more companies are diving head first into digital marketing and buying into the hype of various buzz words they see online or on social media. Yet many times they still lack true understanding ofwhat they should expect from their digital marketing efforts or from adigital marketing agency.

Here are some tips to help you avoid what I would consider the 3 biggest mistakes companies make in digital marketing.

Mistake #1: Poor Planning

In the Navy we used to say Proper Prior Planning Prevents Piss Poor Performance. When it comes to digital marketing this may be the biggest mistake companies make. The lack of an organized cohesive strategy will lead to wasted time, money and opportunity. Before you invest real dollars towardyour digital marketing efforts you should have the following planned out.

The plan is the key component to your marketing foundation and without it your chances of success are very limited.

Mistake #2: Unrealistic Expectations

While running a digital marketing agency, we see companies of all shapes, sizes, and budgets. And it never fails, whether the company is spending $5,000 a month or $500,000 a month on their digital marketing efforts they all have the same expectations of immediate results. In most instances the ink isnt even dry on the contract and our phones and emails are going crazy with questions like Why arent we on page 1 for Google already or Why isnt our Pay Per Click campaign hitting its Cost Per Acquisition goal? Even when expectations have been clearly set. Or so you thought. The idea that digital equals instant results is one of the biggest misconceptions, especially for companies newer to this practice. The fact is, even digital campaigns take time to be developed, optimized, and improved to where you are seeing the results you are hoping for.

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3 Digital Marketing Mistakes To Avoid In 2015