10 Marketing Tricks From the Pros
Free Book Preview Ultimate Guide to Facebook Advertising
Get a glimpse of how to use Facebooks marketing resources to your businesss advantage.
June3, 20145 min read
Opinions expressed by Entrepreneur contributors are their own.
Marketing is the lifeblood of any startup without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers.
I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While all provided extremely effective solutions, I was amazed at how simple some of them were.
Here is a list comprised of the top ten, categorized by marketing experts.
1. Boost your posts. "Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. By the latest estimates, Facebook is showing only 6 percent of a business' content to their fan base. So give your content a paid boost. If you have more than 100 likes on your page, a 'boost' button will appear at the bottom of each post. Use it. For less than $30, you can get your message out to thousands of unique users."-Rob Wellman, CEO ofSocial5
Related:Is Your Marketing Message Getting Muddled?
2. Load up on data, and do it quickly. "Facebook advertising can deliver the cheapest CPM's in online marketing with the ability to test ad efficiency in real-time. Use the power editor "duplicate" tool to create hundreds of ads and change one element per ad. Give these a small budget, and you'll quickly see what works and what doesn't without breaking the bank. Double down on the ones that work, and kill the ones that don't."-Kyle Ivins, co-founderEnvolve Agency
3. Retweet and engage "Don't just tweet out stuff about your company. Engage with other companies, your customers and thought leaders in your market.Retweet their tweets and add your thoughts. Respond to tweets that aren't directed at you and give your thoughts on those. Followers will start flowing your way."-Jason Barber, co-founderFriendemic
4. Explore pay-per-click advertising. Google isn't the only show in town when it comes to pay-per-click advertising.
"Google has the most volume when it comes to their ad network. But they're far from the only option.Bing provides great results for businesses targeting the baby boomer generation. You can also look into Google Search Partner Networks for other opportunities for higher ROI."-Jacob Baadsgaard, CEODisruptive Advertising
5. One ad per keyword. "If you're running a campaign with a dozen keywords and only have one ad, then you're throwing money away. Create specific ad groups that target single keywords. Then create two to three ads for that one keyword. See which ad works best, then run with it."-Scott Cohen, CEO of180Fusion
Related:7 Marketing Truths Every Business Leader Should Know
6. Don't brag, give real value. "The greatest secret in media and public relations right now is that the press (and your potential customers) are most interested in the value added information that will help them succeed in a given areanot in hearing promotional information from you. By thinking of your readers' needs firstnot your own self-interestsyou will receive business traction and audience engagement beyond your dreams."-Cheryl Snapp Conner,Snapp Conner PR
7. One sentence "Here's a pro tip that's extremely obvious, but often completely ignored by entrepreneurs everywhere:You should be able to explain your startup in one sentence. That's it. No exceptions."-Harrison Weber, Journalist and News Editor forVentureBeat
8. Poach your competitors' mentions. "Create a Google Alert for your competitors' brand names. Find out where they are being mentioned and in what context. Then, see if there's opportunities to be mentioned alongside of them. Many times journalists and editors will write about one brand and be open to including a similar brand for parity."-Nathan Tanner,Foxtail Insights
9. Trim your subjects. "Get an immediate lift in emailmarketingrevenue by reducing your subject lines to only one word. Choose that word carefully. It should induce irresistible curiosity, while staying relevant to your message. With the right word, your open rates will skyrocket. Do some testing to really dial it in."-Tyler Dixon, Marketing Director forSpinGo
10. Think outside the box. "Get creative when working with a budget and with advertisers. A client of mine recently secured a pay for performance' billboard on one of the busiest stretches of an interstate. They only pay the billboard agency if a sale results from that billboard. You'd be surprised what you can get accomplished if you only ask."-Matt Frisbie, CEO ofChiefMO
Related:6 Ways to Get Customers Hooked and Raving About Your Brand
Read the rest here:
10 Marketing Tricks From the Pros
- Agereh Technologies Announces Board Appointment and Engages Think Ink and Guerilla Capital for Marketing Services - ACCESS Newswire - December 2nd, 2025 [December 2nd, 2025]
- Sokal Expands National Footprint with New Office and Growing Team - Send2Press - December 2nd, 2025 [December 2nd, 2025]
- Elon Musk wants to dominate the in-flight internet market. Here are all the airlines that now offer Starlink WiFi. - Business Insider Africa - December 2nd, 2025 [December 2nd, 2025]
- AIT Launches AI-Powered Social Media Marketing, Revolutionizing the Industry with Cutting-Edge Technology - Neuron Expert - November 30th, 2025 [November 30th, 2025]
- 7 Digital Marketing Skills That Let Me Work From Pretty Much Anywhere - vocal.media - November 28th, 2025 [November 28th, 2025]
- Claro narrows the gap with Integratel in the Peruvian fixed internet market - BNamericas - November 28th, 2025 [November 28th, 2025]
- Rising Trends of Internet Micro-Short Drama Production Market Set To Explode Opportunities, Future Scope 2025-2032 - openPR.com - November 28th, 2025 [November 28th, 2025]
- Tread Partners Introduces Innovative Digital Strategies for Tire Shops & Auto Repair Businesses - openPR.com - November 28th, 2025 [November 28th, 2025]
- Marketing Expert Reveals Why Traditional SEO and PDF Lead Magnets Are Becoming Obsolete in 2025 - Markets Financial Content - November 28th, 2025 [November 28th, 2025]
- ClickFunnels Free Trial 2026 - Everything You Get + How to Activate It Fast - openPR.com - November 28th, 2025 [November 28th, 2025]
- ClickFunnels 3 Months for $99 Review - Is This the Best Deal Ever? (Honest Breakdown) - openPR.com - November 28th, 2025 [November 28th, 2025]
- SEO Page Generating Tools: BuyerBridge's SEOFlow Enables SEO Automation for Automotive Agencies - openPR.com - November 5th, 2025 [November 5th, 2025]
- Elite SEO Consulting Named Finalist for "Best New Agency" at the 2025 US Agency Awards - openPR.com - November 5th, 2025 [November 5th, 2025]
- Stay in the Know: How to Keep Up With Digital Marketing Trends - Business.com - October 31st, 2025 [October 31st, 2025]
- Access Publishing--at the forefront of SEO advances for local searches - PRWeb - October 31st, 2025 [October 31st, 2025]
- Meet the New ClickGuard: New Features and A New Look - openPR.com - October 28th, 2025 [October 28th, 2025]
- With Ryan Reynolds as Its Face, Mint Mobile Makes a Play for the Home Internet Market - The Hollywood Reporter - October 26th, 2025 [October 26th, 2025]
- Frances Socialists Pitch Wealth Tax as Offer to Save Government - Bloomberg.com - October 26th, 2025 [October 26th, 2025]
- Socialist critic of NATO and EU poised to win Irelands presidency - politico.eu - October 26th, 2025 [October 26th, 2025]
- Virtual Roundtable: The Mamdani Moment and the Way Forward for Socialists - Left Voice - October 26th, 2025 [October 26th, 2025]
- Hundreds of Community Groups From the Conservatives to the Socialists! Demand Daylighting - Streetsblog NYC - October 26th, 2025 [October 26th, 2025]
- Frances Socialists Threaten to Topple Government in Tax Debate - Bloomberg.com - October 26th, 2025 [October 26th, 2025]
- Long-shot Socialist Mamdani In Touching Distance Of Becoming NY Mayor - Barron's - October 26th, 2025 [October 26th, 2025]
- The implications of the anti-Trump No Kings protests for the European working class - World Socialist Web Site - October 26th, 2025 [October 26th, 2025]
- Long-shot socialist Mamdani in touching distance of becoming NY mayor - ttownmedia.com - October 26th, 2025 [October 26th, 2025]
- New Zealand: Workers need a socialist perspective to fight pay cuts, austerity and war - World Socialist Web Site - October 26th, 2025 [October 26th, 2025]
- NYC's socialist mayoral candidate urges a million Muslims to 'step into the light' just days before crunch election - GB News - October 26th, 2025 [October 26th, 2025]
- GOP grows uneasy over voters health care premiums amid shutdown standoff - CNN - October 26th, 2025 [October 26th, 2025]
- LEADER JEFFRIES: DONALD TRUMP AND REPUBLICANS HAVE SHOWN ZERO INTEREST IN REOPENING THE GOVERNMENT Congressman Hakeem Jeffries - Congressman Hakeem... - October 26th, 2025 [October 26th, 2025]
- Transcript: Sen. Lindsey Graham on "Face the Nation with Margaret Brennan," Oct. 26, 2025 - CBS News - October 26th, 2025 [October 26th, 2025]
- Republicans Control Congress and the Presidency. They Also Control This Government Shutdown - Bucks County Beacon - October 26th, 2025 [October 26th, 2025]
- Mastriano still floating gubernatorial bid, slams GOP as Garrity takes fight to Shapiro - Pittsburgh Post-Gazette - October 26th, 2025 [October 26th, 2025]
- Face the Nation: Jeffries, Graham, Moolenaar - CBS News - October 26th, 2025 [October 26th, 2025]
- Trump wants to import beef from Argentina. Republicans and ag groups say, what about America? - MPR News - October 26th, 2025 [October 26th, 2025]
- Republicans grapple with shutdown and why more are blaming the GOP - The Hill - October 26th, 2025 [October 26th, 2025]
- Bay Area partisans are fired up over Californias Prop 50 contest. Others? Not so much - The Mercury News - October 26th, 2025 [October 26th, 2025]
- GOP redistricting effort in New Hampshire is frozen - Politico - October 26th, 2025 [October 26th, 2025]
- House Republicans step on thin ice as they ignore the Constitution - AL.com - October 26th, 2025 [October 26th, 2025]
- Timothy Mellon Is Donor Who Gave $130 Million to Pay Troops During Shutdown - The New York Times - October 26th, 2025 [October 26th, 2025]
- Article | Trump's initial trade deals in Southeast Asia have gone MIA - POLITICO Pro - October 26th, 2025 [October 26th, 2025]
- The web is filling with AI ghosts: Welcome to the machine-shaped web - cio.com - October 24th, 2025 [October 24th, 2025]
- Digital marketing tools and digital transformation capability as a factor in enhancing business performance in China and Kazakhstan - Nature - October 23rd, 2025 [October 23rd, 2025]
- Cazbah and Flavor Burst Partner to Strengthen Digital Presence and Global Brand Visibility - openPR.com - October 23rd, 2025 [October 23rd, 2025]
- (PDF) Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study - researchgate.net - October 21st, 2025 [October 21st, 2025]
- Marketing Expert Tony Hayes Reveals Why Traditional SEO Strategies Are Becoming Obsolete in 2025 - FinancialContent - October 17th, 2025 [October 17th, 2025]
- Marketing Expert Tony Hayes Releases Game-Changing Newsletter Exposing $4 Billion AI Service Gap and 18 Untapped Business Opportunities for 2025 -... - October 17th, 2025 [October 17th, 2025]
- Top Marketing Conferences to Attend in 2025 and 2026 - Exploding Topics - October 15th, 2025 [October 15th, 2025]
- Satellite Internet Market to See Revolutionary Growth: 2025-2032: SpaceX, Amazon, and OneWeb - openPR.com - October 15th, 2025 [October 15th, 2025]
- State of Data: Consent, AI, and Emotion in Advertising - Interactive Advertising Bureau - October 11th, 2025 [October 11th, 2025]
- Internet Of Things Iot Software Market to Reach USD 250 billion - openPR.com - October 11th, 2025 [October 11th, 2025]
- Gameshow: The happiest place on the internet - The Drum - October 11th, 2025 [October 11th, 2025]
- Cable Internet Market Expected to Surpass USD 85 billion - openPR.com - October 11th, 2025 [October 11th, 2025]
- Almost constant: Young people overwhelmed by harmful online marketing - Public Health Communication Centre - October 7th, 2025 [October 7th, 2025]
- U.S. Internet Hospital Market Set for Dynamic Rise with Key Players Teladoc, Amwell, MDLIVE, and Doxy.me - openPR.com - October 7th, 2025 [October 7th, 2025]
- Marketing Expert Tony Hayes Reveals 18 Game-Changing SEO Strategies as 94% of AI Searches Go Zero-Click - openPR.com - October 7th, 2025 [October 7th, 2025]
- Internet Of Things Iot In Retail Market: USD 92.0 billion Valuation by Key Players: IBM, Cisco Systems, Microsoft, - openPR.com - October 7th, 2025 [October 7th, 2025]
- Future Scope of Medical SEO Services Market Set to Witness Significant Growth by 2025-2032 - openPR.com - October 7th, 2025 [October 7th, 2025]
- Marketing Expert Tony Hayes Reveals 18 Hidden Strategies Top - openPR.com - October 4th, 2025 [October 4th, 2025]
- Marketing Expert Reveals How "Boring" Businesses Generated $253K in 6 Months Using AI Automation - openPR.com - October 2nd, 2025 [October 2nd, 2025]
- PushAds.net Launches New AI-Driven Toolkit to Boost Ad Campaign ROI and Targeting Precision - openPR.com - September 30th, 2025 [September 30th, 2025]
- ClickFunnels Review 2026 - Is It Still Worth It for Your Business? - openPR.com - September 30th, 2025 [September 30th, 2025]
- Autus Digital Agency Leads the Way with Future-Proof SEO for the AI Search Landscape - openPR.com - September 30th, 2025 [September 30th, 2025]
- 3 Months of ClickFunnels for $99 - Is It Worth It? - openPR.com - September 30th, 2025 [September 30th, 2025]
- Digital Marketing Alive Launches Affordable SEO & Ads Solutions to Help Businesses Boost Leads and Sales - openPR.com - September 28th, 2025 [September 28th, 2025]
- AI Marketing in Healthcare: Opportunities, Risks, and the Future of Private Practice Growth - openPR.com - September 28th, 2025 [September 28th, 2025]
- Marketing Expert Tony Hayes Reveals $3.5M Digital Product Blueprint and AI Strategies Cutting Ad Costs by 1,247% - FinancialContent - September 25th, 2025 [September 25th, 2025]
- Starlink slips further to 9th place in Kenyas fixed internet market - Citizen Digital - September 23rd, 2025 [September 23rd, 2025]
- Organic Growth Surges in Southeast Europe's Digital Sector - Top SEO Agencies in Romania 2025 - openPR.com - September 23rd, 2025 [September 23rd, 2025]
- Digital Marketing Technologist Tony Hayes Publishes Advanced AI Marketing Intelligence Report Featuring 18 Cutting-Edge Strategies and Tools |... - September 23rd, 2025 [September 23rd, 2025]
- Affiliate Marketing Guide: All You Need To Know (2025) - Shopify - September 21st, 2025 [September 21st, 2025]
- New Report Finds 74% of Legal Clients Research Firms After a Referral, Redefining the Role of Word-of-Mouth in 2025 - Legal Reader - September 21st, 2025 [September 21st, 2025]
- Internet Of Things Iot In Retail Market Segmentation Analysis - openPR.com - September 21st, 2025 [September 21st, 2025]
- Marketing Expert Tony Hayes Reveals 28 AI Automation Strategies That Generated $43K in Sales Today - openPR.com - September 19th, 2025 [September 19th, 2025]
- Marketing Expert Tony Hayes Reveals How AI Search Is Breaking - openPR.com - September 19th, 2025 [September 19th, 2025]
- Marketing Expert Tony Hayes Reveals AI Traffic Strategy That Converts 6X Better Than Google Search - FinancialContent - September 19th, 2025 [September 19th, 2025]
- Marketing Expert Tony Hayes Reveals Googles Leaked Algorithm Secrets and $10M SaaS Growth Strategies in Latest Newsletter Edition - FinancialContent - September 17th, 2025 [September 17th, 2025]
- Marketing Expert Tony Hayes Reveals AI Traffic Strategy That Converts 6X Better Than Google Search - openPR.com - September 17th, 2025 [September 17th, 2025]
- Advanced AI Marketing Systems and Algorithm Manipulation Techniques Exposed in New Industry Report - FinancialContent - September 17th, 2025 [September 17th, 2025]
- How brands and creators are fighting for your attention and your money - The Verge - September 15th, 2025 [September 15th, 2025]
- Cetera Wins Two 2025 "Wealthies" Awards for Digital Marketing Campaign of the Year and Transition Support - PR Newswire - September 11th, 2025 [September 11th, 2025]