10 Marketing Tricks From the Pros
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June3, 20145 min read
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Marketing is the lifeblood of any startup without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers.
I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While all provided extremely effective solutions, I was amazed at how simple some of them were.
Here is a list comprised of the top ten, categorized by marketing experts.
1. Boost your posts. "Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. By the latest estimates, Facebook is showing only 6 percent of a business' content to their fan base. So give your content a paid boost. If you have more than 100 likes on your page, a 'boost' button will appear at the bottom of each post. Use it. For less than $30, you can get your message out to thousands of unique users."-Rob Wellman, CEO ofSocial5
Related:Is Your Marketing Message Getting Muddled?
2. Load up on data, and do it quickly. "Facebook advertising can deliver the cheapest CPM's in online marketing with the ability to test ad efficiency in real-time. Use the power editor "duplicate" tool to create hundreds of ads and change one element per ad. Give these a small budget, and you'll quickly see what works and what doesn't without breaking the bank. Double down on the ones that work, and kill the ones that don't."-Kyle Ivins, co-founderEnvolve Agency
3. Retweet and engage "Don't just tweet out stuff about your company. Engage with other companies, your customers and thought leaders in your market.Retweet their tweets and add your thoughts. Respond to tweets that aren't directed at you and give your thoughts on those. Followers will start flowing your way."-Jason Barber, co-founderFriendemic
4. Explore pay-per-click advertising. Google isn't the only show in town when it comes to pay-per-click advertising.
"Google has the most volume when it comes to their ad network. But they're far from the only option.Bing provides great results for businesses targeting the baby boomer generation. You can also look into Google Search Partner Networks for other opportunities for higher ROI."-Jacob Baadsgaard, CEODisruptive Advertising
5. One ad per keyword. "If you're running a campaign with a dozen keywords and only have one ad, then you're throwing money away. Create specific ad groups that target single keywords. Then create two to three ads for that one keyword. See which ad works best, then run with it."-Scott Cohen, CEO of180Fusion
Related:7 Marketing Truths Every Business Leader Should Know
6. Don't brag, give real value. "The greatest secret in media and public relations right now is that the press (and your potential customers) are most interested in the value added information that will help them succeed in a given areanot in hearing promotional information from you. By thinking of your readers' needs firstnot your own self-interestsyou will receive business traction and audience engagement beyond your dreams."-Cheryl Snapp Conner,Snapp Conner PR
7. One sentence "Here's a pro tip that's extremely obvious, but often completely ignored by entrepreneurs everywhere:You should be able to explain your startup in one sentence. That's it. No exceptions."-Harrison Weber, Journalist and News Editor forVentureBeat
8. Poach your competitors' mentions. "Create a Google Alert for your competitors' brand names. Find out where they are being mentioned and in what context. Then, see if there's opportunities to be mentioned alongside of them. Many times journalists and editors will write about one brand and be open to including a similar brand for parity."-Nathan Tanner,Foxtail Insights
9. Trim your subjects. "Get an immediate lift in emailmarketingrevenue by reducing your subject lines to only one word. Choose that word carefully. It should induce irresistible curiosity, while staying relevant to your message. With the right word, your open rates will skyrocket. Do some testing to really dial it in."-Tyler Dixon, Marketing Director forSpinGo
10. Think outside the box. "Get creative when working with a budget and with advertisers. A client of mine recently secured a pay for performance' billboard on one of the busiest stretches of an interstate. They only pay the billboard agency if a sale results from that billboard. You'd be surprised what you can get accomplished if you only ask."-Matt Frisbie, CEO ofChiefMO
Related:6 Ways to Get Customers Hooked and Raving About Your Brand
Read the rest here:
10 Marketing Tricks From the Pros
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- DentalMarketingGuy: Digital Marketing Continues to Expand Despite Recent Trade War with US - openPR.com - July 24th, 2025 [July 24th, 2025]
- Reddits brand momentwhy Mars, Kraft Heinz and other big marketers are buying ads now - Ad Age - July 24th, 2025 [July 24th, 2025]
- Top Digital Marketing Company in India in The AI Era - The Wire India - July 24th, 2025 [July 24th, 2025]
- Performance Marketing Intern at Ematic Solutions - Tech in Asia - July 24th, 2025 [July 24th, 2025]
- Enough about Gen Z. We need to rethink Boomer marketing - Think with Google - July 22nd, 2025 [July 22nd, 2025]
- HSIM Becomes Indias First Institute to Teach 50+ Real-World AI Tools in One Digital Marketing Course - Tribune India - July 18th, 2025 [July 18th, 2025]
- 6 Top Advertising Trends to Watch (2025 & 2026) - Exploding Topics - July 16th, 2025 [July 16th, 2025]
- AdCellerant Announces UK Launch Event with Experts from Google, Yext, and More on Tuesday, July 15 | London, UK - PR Newswire - July 12th, 2025 [July 12th, 2025]
- Everso Media awarded the title of Best Reddit Marketing Agency for 2025 - MarTech Cube - July 10th, 2025 [July 10th, 2025]
- Entertainment Business & Digital Marketing Grad Runs His Own Agency - Full Sail University - July 10th, 2025 [July 10th, 2025]
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- Russian ISPs throttle Cloudflare traffic to 16KB - PPC Land - July 2nd, 2025 [July 2nd, 2025]
- Companies with largest share of digital advertising revenue worldwide in 2023 - Statista - June 28th, 2025 [June 28th, 2025]
- KONETiQ and National Golf Foundation Partner to Transform Golf Marketing - Business Wire - June 28th, 2025 [June 28th, 2025]
- Indias wired and wireless home internet market to touch $16.5 billion in 5 years: Report - The Economic Times - June 28th, 2025 [June 28th, 2025]
- LocaliQ Launches Voice AI Agent to Transform Prospect Conversations - Business Wire - June 24th, 2025 [June 24th, 2025]
- Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) - MarTech - June 22nd, 2025 [June 22nd, 2025]
- B2B marketers ramp up investment in targeted strategies and AI - Digital Commerce 360 - June 20th, 2025 [June 20th, 2025]
- Digital marketing in 2025: Trends and strategies - AZ Big Media - June 7th, 2025 [June 7th, 2025]
- When Will Starlink Have LEO Competition in the Home Internet Market? - Telecompetitor - June 7th, 2025 [June 7th, 2025]
- Space-Based Broadband Internet Market Size by Type, Application, and Regional Outlook - openPR.com - June 4th, 2025 [June 4th, 2025]
- Just call it good marketing: Dan Gandor on why omnichannel matters - Pharmaphorum - June 1st, 2025 [June 1st, 2025]
- 23 Proven Ways To Make Money Online in 2025 - Shopify - May 30th, 2025 [May 30th, 2025]
- AI Marketing Infrastructure That Converts: Building the Digital Foundation for AI Success - MITechNews - May 28th, 2025 [May 28th, 2025]
- Website performance budgets are key to a more sustainable internet - Marketing Tech News - May 19th, 2025 [May 19th, 2025]
- Kellie Anderson of TechWyse Shares Insights on Building Brand Community at HeyOrca Summit 2025 - openPR.com - May 19th, 2025 [May 19th, 2025]
- Global internet advertising revenue from 2018 to 2027 - Statista - May 19th, 2025 [May 19th, 2025]
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- Online advertising revenue in the U.S. 2000-2024 - Statista - May 19th, 2025 [May 19th, 2025]
- Internet of Medical Things Market Insights: Key Players, - openPR.com - May 19th, 2025 [May 19th, 2025]
- Internet Advertising Market Size and Outlook by Application, Type, and Geographic Scope - openPR.com - May 17th, 2025 [May 17th, 2025]
- Digital advertising spending in the U.S. 2029 - Statista - May 17th, 2025 [May 17th, 2025]
- Exploring the Explosive Growth of the Internet of Behaviors (IoB) Market - openPR.com - May 14th, 2025 [May 14th, 2025]
- Internet Marketing Company Marketing 1on1 Has Moved to a New Domain, 1on1.marketing - openPR.com - May 14th, 2025 [May 14th, 2025]
- Digital Marketing Grad is Vice President of SEO at Synchrony Bank - Full Sail University - May 8th, 2025 [May 8th, 2025]
- Digital Marketing Market Size To Worth USD 1,189.5 Billion by 2033 | CAGR of 11.22% - openPR.com - May 8th, 2025 [May 8th, 2025]
- Internet Advertising Revenue Report: Full Year 2024 - IAB - April 23rd, 2025 [April 23rd, 2025]
- Google Broke the Law to Keep Its Advertising Monopoly, a Judge Rules - The New York Times - April 23rd, 2025 [April 23rd, 2025]
- What is SEO Marketing? Definition, Importance, and Types (2025) - Shopify - April 23rd, 2025 [April 23rd, 2025]
- Marketing genius? Kanye West reveals disturbing childhood experience with cousin, leaves Internet in shock - Mint - April 23rd, 2025 [April 23rd, 2025]
- The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights - openPR.com - April 23rd, 2025 [April 23rd, 2025]
- AI-Driven Lead Generation: How to Get Found, Build Trust, and Grow in 2025 - MITechNews - April 23rd, 2025 [April 23rd, 2025]
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- AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities - Business Wire - April 14th, 2025 [April 14th, 2025]
- Is Digital Marketing a Good Career: Unveiling the Truth - Simplilearn.com - April 14th, 2025 [April 14th, 2025]
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- Jio led mobile internet market in key performance metrics in H2-2024: Ookla - ANI News - April 3rd, 2025 [April 3rd, 2025]
- Audio Visual Over Internet Protocol Market Size and Growth Forecast by Application, Type, and Region - openPR.com - April 1st, 2025 [April 1st, 2025]