Mediaboss Marketing

Hillary Rodham Clinton's nearly quarter-century span on the national political scene is an opposition researcher's dream. And the "Hillary Haters," as Hanna Rosin calls them in her Atlantic piece, are already busy andare more well-funded than ever.

Their goal is do to something Republicans have never done before: Defeat the Clintons, once and for all.

But that massive opposition file also begsa question Republicans in all these years haven't been able to answer: Which Hillary to run against? There are so many to choose from, with gender roles and expectations undergirding each one.

There is first lady Clinton, with a scandal always around the corner (Vince Foster, Whitewater, Monica Lewinsky and more). How about carpet-bagging Senator Clinton? Also, presidential candidate Clinton, the one that "misspoke"about arriving under sniper fire in Bosnia and lost the primary? And/or Secretary of State Clinton -- as in Benghazi, Benghazi and more Benghazi? There's also Alinsky Clintonand Arkansas Clinton. Oh, and scorned-but-scheming wife Clinton.

There are so many versions that it's hard to keep track. But the damningthrough-line is missing -- or, at least, not yet evident. There's no Swift Boat or "47 percent" hook just yet, despite all that material.

The most recent attempt is to makeClinton into some version of Romney -- an opportunisticplutocrat scoring huge sums of money forjust standing up and saying words to the ultimate benefit of themorass that is the Clinton Foundationand her own political career.

But even that has problems.

Rosin writes:

That said, if clumsily executed, the Hillary-as-plutocrat offense could easily summon a different set of stereotypes about how unseemly money and power look on a woman. The stories on America Risings Web site may stick to the facts, but much of the accompanying art is in the realm of tabloid cheap shot. When photos of Clinton appear on the groups home page, she is almost always wearing one of a few unflattering expressions: chin up haughtily, angry and finger-pointing, bored and contemptuous, or laughing with her mouth wide open. In one photo, accompanying the aggregated story about billing taxpayers for her book tour, she seems to be rubbing her hands together as she leaves the stage.

Running successfully against Clinton means taking her strength and turning it into a weakness. In 2008, she ran as the most experienced candidate, betting that the Clinton brand was a good one. The Obama campaign punctured the experience argument and made the Clinton brand seem stale using the Iraq war. And theyboth canceled out the historic-first-xxxxxx president argument.

Read more:
The GOPs dilemma with Hillary Clinton: What to attack?