The Fix: What, exactly, is Hillary Clintons strategy to get voters excited about her candidacy?
With the necessary caveat up front -- it is very, very, very, very early -- 2016 is shaping up to be an awful lot like 2012, not 2008: a Democrat facing no real opposition who will sit back and watch an eccentric mixture of Republicans battle it out for the right to be on the ballot in November. Unlike 2012, though, that's not great news for Democrats.
First the big (non-)news: Hey, Hillary Clinton is going to run for president. Who knew? There are few likely presidential candidates with better pedigrees for the position than Clinton. She has White House experience (arguably more useful White House experience than Vice President Biden), she has been in the Senate, she has been secretary of state. It's not as though this is a surprise, of course. Everyone knows all of this. Everyone knows everything about Hillary Clinton, from her favorite style of outfit (pantsuit) to her default posture on international issues (hawkish-ish) to her mannerisms, staffers and family members.
Therein lies the risk. For a Republican to win in 2016, he or she needs to surmount one bar: be better than Hillary Clinton. And it's not clear, from a political standpoint, that this is a very high bar.
Campaign theory often suggests that competitive primaries in one party and a clear path in the other serves the latter party. After all, the competitive primary party spends months tearing its candidates apart, while the other gets to simply sit back and cash checks. But consider the last time there was an open presidential contest on each side. Sen. John McCain of Arizona (relatively) quickly locked up the Republican nomination; Barack Obama and Clinton battled for months (thanks, in part, to Clinton's refusal to acknowledge the inevitable). So much hand-wringing over the damage done to the party! But the end result was a romp.
That election is instructive in other ways, too. What more do we know about Clinton now than we did then? She was leading by a healthy margin that year (although not as healthy as she does now), only to be overtaken by Obama as the primaries approached. A clear reason why: He was exciting. There's a benefit to being a political blank slate, as Obama was: Voters can inscribe whatever motivations or philosophies they see fit. But there's more benefit to being someone people get excited about. This was partly McCain's (and Mitt Romney's) problem. Who, really, was terribly excited about either? McCain's campaign got a jolt with the introduction of Sarah Palin, but that . . . offered mixed benefits.
But, you're thinking, the Republicans lost in 2012, the race to which you're comparing this one! And, yes, your close reading has been rewarded with an insight. The problem with assuming that 2016 will therefore see a Republican loss is that Obama and Clinton are very different candidates -- and it's possible (although not certain) that the GOP will pick someone with a bit more panache than McCain or Romney this time around. That's really the question. Can, say, Sen. Rand Paul (Ky.) survive the gauntlet (and his last name) to compel independents in a general? Can former Florida governor Jeb Bush overcome his name problems and engage voters? Or Sen. Ted Cruz (Tex.) or Sen. Marco Rubio (Fla.) or Wisconsin Gov. Scott Walker or [list continues for 1,600 names]? Republican voters tend to be, well, conservative in their choices, but it's certainly possible that someone electrifying could emerge -- or be sculpted -- over the next 12 months.
Which brings us back to a core Clinton problem: energy. No, commenters and people on Twitter, the best president is not the one who has the best ability to invigorate voters. But this is, you may have noticed, a key component of how we pick presidents in an age so thoroughly saturated with marketing. And Clinton, although not without vocal supporters, seems continuously unlikely to be the most energizing candidate. "Ready for Hillary" often seemed less like a grass-roots push born of uncontainable excitement than a sharp strategy from some political consultants looking to align with a winning candidate early in the process. At her book-signing in New York last June, the refrain from those who bought "Hard Choices" was commonly, "Well, she might be president." And those who bought the book were in the stark minority.
How will she overcome this? Reinvent herself, a la Romney in 2012 and Romney in 2016? Learn how to say "secretary of state" in other, more interesting-sounding languages? Clinton is what she is, which serves her very well for locking up the Democratic primary. Then what?
Clinton has a huge head start in the race to 2016. But without the jolt of a primary, the pace will continue: slow, steady, deliberate. Meanwhile, the Republicans are doing their best to breed a jackrabbit.
Philip Bump writes about politics for The Fix. He is based in New York City.
Read the original:
The Fix: What, exactly, is Hillary Clintons strategy to get voters excited about her candidacy?
- Noticeably Tweaked Trump Animatronic Debuts at Disney's Hall of Presidents After Hillary Clinton Controversy - People.com - July 2nd, 2025 [July 2nd, 2025]
- A 2022 Book Claimed That Anna Wintour Could Have Left 'Vogue' to Become An Ambassador if Hillary Clinton Won the Election - Rolling Stone - June 28th, 2025 [June 28th, 2025]
- The Internet Just Found Out Pope Leo XIV Is Fam With Madonna and Hillary Clinton and Minds Are Blown - we are mit - June 26th, 2025 [June 26th, 2025]
- Morning Joe stands up for Trump on Iran strikes and says even Hillary Clinton would have bombed nuke sites - The Independent - June 24th, 2025 [June 24th, 2025]
- MSNBCs Joe Scarborough Defends Trump Over Strikes on Iran: Hillary Clinton Would Have Done the Same ... - Mediaite - June 24th, 2025 [June 24th, 2025]
- MSNBCs Joe Scarborough defends Trumps bombs on Iran: Hillary Clinton, any president would have felt compelled to take that strike - Yahoo - June 24th, 2025 [June 24th, 2025]
- White House Hangs Bold New Trump Painting Where Hillary Clinton's Portrait Was and It Has a Hidden Detail - People.com - June 22nd, 2025 [June 22nd, 2025]
- White House Hangs Bold New Trump Painting Where Hillary Clinton's Portrait Was and It Has a Hidden Detail - Yahoo - June 22nd, 2025 [June 22nd, 2025]
- Sex addict Anthony Weiner on jail, Trump and Hillary Clinton - The Times - June 22nd, 2025 [June 22nd, 2025]
- Donald Trump Just Hung A Painting Of Himself Where Hillary Clinton's Portrait Used To Be And It's Exactly What You'd Expect - Yahoo - June 20th, 2025 [June 20th, 2025]
- People shocked after seeing what Trump has replaced picture of Hillary Clinton at the White House with - LADbible - June 20th, 2025 [June 20th, 2025]
- Hillary Clinton Just Hit On One Of Donald Trump's Biggest Insecurities With Three Words - BuzzFeed - June 20th, 2025 [June 20th, 2025]
- Who is Huma Abedin? This former aide to Hillary Clinton is now married to Alex Soros - financialexpress.com - June 20th, 2025 [June 20th, 2025]
- George Soros Son Alex Marries Ex-Hillary Clinton Aide Huma Abedin; See Guest List Of Liberal Royalty Wedding - Mashable India - June 20th, 2025 [June 20th, 2025]
- Ex-Hillary Clinton aide set to tie the knot with George Soros' son in lavish Hamptons wedding...as Democrat A list invitees revealed - Daily Mail - June 16th, 2025 [June 16th, 2025]
- Organizers hopeful their famous classmate Hillary Clinton will attend the Maine South and East high schools 60 year reunion - Chicago Tribune - June 7th, 2025 [June 7th, 2025]
- Bill Clinton tells 'The View' he "wanted" to become first gentleman when Hillary Clinton ran for president: "The only political job I... - June 7th, 2025 [June 7th, 2025]
- Tharoor in Washington recalls Hillary Clinton," How can you breed vipers in your backyard and expect them to bite only your neighbours? - WION - June 7th, 2025 [June 7th, 2025]
- 'Bilawal Bhutto's mother was assassinated': Shashi Tharoor hits out at Pakistan in US; invokes Hillary Clinton's 'vipers' rebuke - MSN - June 7th, 2025 [June 7th, 2025]
- LIZ PEEK: Conservative women scare Democrats like Hillary Clinton for good reason - Fox News - May 28th, 2025 [May 28th, 2025]
- I spent 8 hours in the cold to see Warren Buffett speak. I witnessed his retirement bombshell and met Tim Cook and Hillary Clinton. - Business... - May 11th, 2025 [May 11th, 2025]
- Hillary Clinton 'ages backwards' as ex-First Lady unrecognizable on glitzy NYC date with Bill Clinton - Irish Star - May 5th, 2025 [May 5th, 2025]
- Hillary Clinton debuts major change in appearance on glam NYC date night with ex-pres hubby Bill - The Mirror US - May 5th, 2025 [May 5th, 2025]
- Hillary Clinton, 77, looks unrecognizable in taut-faced photos during date night with Bill - Daily Mail - May 5th, 2025 [May 5th, 2025]
- New Trump portrait slotted between Hillary Clinton and Laura Bush in White House - The Independent - April 27th, 2025 [April 27th, 2025]
- Pete Hegseth's shift on handling sensitive info: From shaming Hillary Clinton to sharing strikes - NBC News - April 27th, 2025 [April 27th, 2025]
- Trump sues law firm that helped Hillary Clinton acquire Russia dossier - The Telegraph - April 27th, 2025 [April 27th, 2025]
- Hillary Clinton warns women over House GOP voting bill - MSN - April 12th, 2025 [April 12th, 2025]
- Hillary Clinton Torches Donald Trump Admin Move With Scathing, Sarcastic Jab - HuffPost - April 10th, 2025 [April 10th, 2025]
- Hillary Clinton Torches Donald Trump Admin Move With Scathing, Sarcastic Jab - Yahoo News Canada - April 10th, 2025 [April 10th, 2025]
- Hillary Clinton Torches Donald Trump Admin Move With Scathing, Sarcastic Jab - AOL.com - April 10th, 2025 [April 10th, 2025]
- I Worked for Hillary Clinton. The Hypocrisy in Signalgate Is Stunning. - U.S. News & World Report - April 1st, 2025 [April 1st, 2025]
- Hillary Clinton on Trumps dumb power: its feeble, friendless, stupid and lethal - The Age - April 1st, 2025 [April 1st, 2025]
- Hillary Clinton on Trumps dumb power: its feeble, friendless, stupid and lethal - The Sydney Morning Herald - April 1st, 2025 [April 1st, 2025]
- Hillary Clinton: Signal group chat dangerous and just dumb - The Hill - April 1st, 2025 [April 1st, 2025]
- Opinion | Hillary Clinton: How Much Dumber Will This Get? - The New York Times - April 1st, 2025 [April 1st, 2025]
- Hillary Clinton on Signal military plans chat leak: It's not the hypocrisy that bothers me; it's the stupidity - MSNBC News - April 1st, 2025 [April 1st, 2025]
- Hillary Clinton Joins Bluesky, Shoots to 120k Followers in 7 Hours - TheWrap - April 1st, 2025 [April 1st, 2025]
- Atlantic Signal-gate: Why cant Democrats get Hillary Clinton to shut up? - The Telegraph - April 1st, 2025 [April 1st, 2025]
- Hillary Clinton, Once Accused of Her Own Security Breach, Calls Out Trump Administrations Stupidity Over Signal Messaging - The New York Sun - April 1st, 2025 [April 1st, 2025]
- Hypocrisy Much? Hillary Clinton Calls Out Trump Admin for SignalGate Despite Her Past Controversies - Megyn Kelly The Devil May Care - April 1st, 2025 [April 1st, 2025]
- Hillary Clinton Pens Heated Op-Ed on Signalgate: 'It's Not the Hypocrisy That Bothers Me; It's the Stupidity' - Latin Times - April 1st, 2025 [April 1st, 2025]
- Hillary Clinton warns Trump stupidity will leave US feeble and friendless - The Guardian US - March 28th, 2025 [March 28th, 2025]
- This Is Just Dumb! Hillary Clinton Torches Slash-And-Burn Trump Admin in Scath ... - Mediaite - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton on the Signal Group-Chat Scandal: The Hypocrisy Is Staggering - Glamour - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton on war plans leak: Youve got to be kidding me - The Hill - March 28th, 2025 [March 28th, 2025]
- But her e-mails? Here is how Trump's team reacted to a Hillary Clinton security breach - USA TODAY - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton reacts to military plans leak: You have got to be kidding me - The Guardian US - March 28th, 2025 [March 28th, 2025]
- Trump revokes security clearance for Kamala Harris, Hillary Clinton and others - BBC.com - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton Reacts After Trump Admin Messages About War Plans Exposed - Newsweek - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton's Response To The Pete Hegseth Group Chat Scandal Is Going Viral - Yahoo - March 28th, 2025 [March 28th, 2025]
- Trump revokes classified access for Joe Biden, Hillary Clinton and others - NPR - March 28th, 2025 [March 28th, 2025]
- Trump revokes access to classified material for Kamala Harris, Hillary Clinton and Biden officials - NBC News - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton issues damning 7-word response to Trump administration's airstrikes group chat scandal - indy100 - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton's Reaction To The Pete Hegseth Group Chat Drama Is Going Viral - BuzzFeed - March 28th, 2025 [March 28th, 2025]
- Trump revokes security clearances of former opponents Kamala Harris, Hillary Clinton - Fox News - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton Sides With Unexpected Pundit on Signal Leak - The Daily Beast - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton hit with fierce backlash as she issues hypocritical response to Hegseth's leaked war plans - Daily Mail - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton Calls Out Staggering GOP Hypocrisy Over Signal Scandal - HuffPost - March 28th, 2025 [March 28th, 2025]
- Hillary Clinton Responds To Trump's Admin Using Signal To Discuss War Plans - HuffPost - March 28th, 2025 [March 28th, 2025]
- Years after her own email scandal, Hillary Clinton criticizes leak of war plans - Baltimore Sun - March 28th, 2025 [March 28th, 2025]
- Trump is limiting a law firm with ties to Hillary Clinton from working with the government - Fortune - March 9th, 2025 [March 9th, 2025]
- The Appointments Clause has nothing to say: Trump admin scoffs at challenge to DOGEs authority by likening agency head to Hillary Clinton, Karl Rove -... - March 9th, 2025 [March 9th, 2025]
- Trump signs executive order targeting law firm linked to Hillary Clinton's 2016 campaign - Yahoo - March 9th, 2025 [March 9th, 2025]
- Dishonest and dangerous: Trump name-checks Hillary Clinton in order suspending security clearance for law firm that worked with his perceived enemies... - March 9th, 2025 [March 9th, 2025]
- Conservatives rally around Hegseth after he turns tables on Hillary Clinton with Russia 'reset' photo - Fox News - March 9th, 2025 [March 9th, 2025]
- Trump signs executive order targeting law firm linked to Hillary Clinton's 2016 campaign - UPI News - March 9th, 2025 [March 9th, 2025]
- Conservatives rally around Hegseth after he turns tables on Hillary Clinton with Russia 'reset' photo - Yahoo - March 9th, 2025 [March 9th, 2025]
- Hillary Clinton Shreds Donald Trump Over Putin With Scathing One-Liner - Yahoo - March 9th, 2025 [March 9th, 2025]
- Hillary Clinton Shreds Donald Trump Over Putin With Scathing One-Liner - HuffPost - March 9th, 2025 [March 9th, 2025]
- Trump signs executive order targeting law firm linked to Hillary Clinton's 2016 campaign - MSN - March 9th, 2025 [March 9th, 2025]
- Hillary Clinton's campaign lawyer acquitted of lying to the FBI - WiscNews - March 1st, 2025 [March 1st, 2025]
- Fact Check: Epstein Files Out: Bill And Hillary Clinton Flee US? Viral Photo Is From 2018 - Newschecker - March 1st, 2025 [March 1st, 2025]
- Trumps order that had Hillary Clinton cackling is no laughing matter for reporters - NJ.com - February 14th, 2025 [February 14th, 2025]
- Chelsea, daughter of Bill and Hillary Clinton, left the Church at the age of six because its opposition to abortion - Voz Media - February 14th, 2025 [February 14th, 2025]
- What Hillary Clinton Gets Wrong About DOGE And Aviation Reform - Forbes - February 14th, 2025 [February 14th, 2025]
- Elon Musk has control of federal servers and, yes, Hillary Clinton has something to say about that - NJ.com - February 5th, 2025 [February 5th, 2025]
- Hillary Clinton Offers Advice To Kamala Harris Ahead Of 2024 Election - Evrim Aac - February 1st, 2025 [February 1st, 2025]
- Hillary Clinton, Katie Couric, and More the Navalny Screening at the MoMA - WWD - February 1st, 2025 [February 1st, 2025]
- The hysterically catty verdict on Hillary Clinton's 'figure' that stylists whisper behind her back... and why - Daily Mail - January 30th, 2025 [January 30th, 2025]