Online fashion retailer adds ‘vaccine ready’ category to website – 9Style
'Vaccine-ready' is officially a look in the online clothing world, with a major retailer launching a category specifically for the COVID-inspired style.
Shopping website Revolve has divided shoppers after unveiling its "Vaccine Ready" category, featuring a range of strapless and off-the-shoulder tops for jab-accessible arms.
While the garments were not specifically made with vaccinations in mind, a Revolve representative told Insider: "We curated this page as a cute idea for our customers that captures what's going on in their lives right now."
RELATED: How celebrities are sparking COVID 'vaccination outfit' trends
In February, a Twitter user had shared an image of one of Revolve's off-the-shoulder sweaters, suggesting a perfect use for it.
Might order this for my vaccination," the tweet read, receiving almost 500,000 likes in response.
The new section of the website was later addressed on TikTok, with one user revealing her discovery in a video.
"So I was looking for summer shirts on Revolve. I don't know I'm manifesting it, leave me alone. And I was scrolling and I was like: 'What's this?'" Danni Cole told viewers.
Showing screengrabs of the 'Vaccine Ready' category, Cole laughed as she explained, "They're all shirts that you can wear to your vaccine appointment. So you can pick any of these. Or these."
"Excuse me as I get my $250 vaccine shirt next-day," she joked in her caption.
Dolly Parton famously sported a "cold shoulder" style shirt to receive her vaccine, revealing the outfit in an Instagram video from her appointment.
Hillary Clinton praised the country music icon's outfit choice, resharing an image of herself wearing a similar style in the 1990s.
RELATED: Dolly Parton's vaccine outfit receives high praise from Hillary Clinton: 'Make this a trend'
"Loved seeing @dollyparton bring back the cold shoulder as a vaccination look. Shall we make this a trend?" Clinton wrote.
Naturally, it did spark a style movement among celebrities, with designer Marc Jacobs sporting a vaccine-ready look equipped with hot pink trousers, leopard print, pink sequinned shorts and platform boots,
"Spring has sprung and second vaccine done!" he wrote in his post.
Amy Schumer wore a sparkly gold outfit with a conveniently-placed cutout at the shoulder, declaring she sported her "fanciest dress" for her vaccine, while Model Christie Brinkley took Parton's lead, wearing a one-shouldered top to her appointment.
Revolve lists a range of "cold shoulder", "off-the-shoulder" and "shoulderless" tops.
RELATED: From wearing them to making them: Your face mask questions, answered
The brand's 'Vaccine Ready' category can be found under the retailer's top sections, with items ranging from $49 - $390.
While fashion often moves in step with current affairs, curating the culture of the world through clothing, online shoppers were divided by the prospect of profiting off a pandemic that has caused hundreds of thousands of deaths worldwide.
Some users called the concept "really good marketing," while another joked, "They better provide the vaccine with those prices."
"This is actually the most moronic thing I've ever seen," another wrote on Instagram.
The celebrities sparking COVID 'vaccination outfit' trends
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Online fashion retailer adds 'vaccine ready' category to website - 9Style
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