Mediaboss Marketing

There's one person Hillary Clinton really wants the voters of America to get to know more than anybody else. And her name is Dorothy Rodham.

Dorothy is Clintons late mother. She died in 2011. But she's playing a starring role in her daughters presidential campaign, and is the focus of Clintons first television ads.

On Tuesday, Clintons campaign will begin broadcasting two TV ads in Iowa and New Hampshire. The one-minute spots, which will air over the course of five weeks, emphasize Clintons mothers story over her own.

The first ad, titled Dorothy, is almost completely devoid of any discussion of Clintons credentials. Instead, it's focused on recounting her mothers trauma-filled childhood.

Clinton, who narrates the story over old photos of her mom, describes how her mother is the person who most influenced her desire to fight for families and to run for president.

I think about all the Dorothys all over America who fight for their families, who never give up, Clinton says while video of a mother tucking her daughter in to bed plays. Thats why Im doing this. Thats why Ive always done this. For all the Dorothys.

The second ad, titled Family Strong, opens with Dorothys story, but then transitions to lay out more of Clintons resume -- beginning with her first job out of law school at the Childrens Defense Fund to her new role as grandmother.

At one point the narrator bluntly refers to President Obama as the man who defeated her" when saying Clinton served in the president's cabinet as Secretary of State.

The "Family Strong" ad also includes a photo of Hillary and Bill Clinton with their new granddaughter, Charlotte. Clinton's daughter, Chelsea, however, is not mentioned or pictured in either spot.

The strategy for Clinton to talk about her mom is one that her campaign has been pushing since its launch. The hope is that telling personal stories will soften Clinton's image and re-introduce her to voters.

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Hillary Clinton's $2 Million Television Ads: All About Her ...