Mediaboss Marketing

This anti-diversity manifesto has been making the rounds, withcalls to avoid socially engineering diversity in response to veiled left ideology, to de-moralize diversity, to de-emphasize empathy, to prioritize intention, and to be open about the science of human naturewhichis claimedto confirm a lot of right-wingpriors and stereotypes.

I have questions for the authorReally? You don't understand that a corporation is a form of social engineering for a specific purpose? You don't know that small effects at scale result in disproportionate impacts? You don't realize that results matter as well as intentions?

And you don't understand that, at Google of all places?

According toyou, Google's new motto should be, Don't do evil, but if evil is caused by our biases or actions, prioritize intention?

If you don't know that all companies, all engineering is social engineering, but especially Google, then you don't know engineering, you don't know society, and you really don't know Google and aren't doing your employer any favors.

You really think the rest of the world is going to look at this and say, sure Google, go ahead and remake the world in the image of engineers like you? We'll just be over here, blissfully watched over by your machines of loving grace?

Immanuel Kant's categorical imperative is a foundation of Western Enlightenment ethics: Act only in accordance with that maxim through which you can at the same time will that it become a universal law. It's the Golden Rule taken to its logical extreme: Treat others as you would liketo be treated. Think globally, act locally.

Is possible to act that way all the time? No. Not even if you're some kind of saint. You have to be a little crazy to say, software should be free, so I'm only going to use free software because if everyone did that the world would be better.

Who can even say what the consequences would really be? It's certainly a foundation of ethics to think through the consequences of your actions and act accordingly, and yet, to predict the consequences of any universal law (or anything) is also an act of hubris.

Ayn Rands view is that everyone should act for their own benefit. Government and even altruism is immoral. That's even more extreme than Kant. It ignores the fact that humans do anything worthwhile in groups, not just as individuals, and organize into hierarchies with rules, enforcement.

A more enlightened Randian view is that everyone pursues his or herown self-interest, but does so strategically. Governments and charity can be social contracts that people enter into freely to promote the good of all.

Game theory, where everyone acts strategically in their own interest, is an antithesis to Kant. Treat others as you would expect to be treated. Think globally, about how everyone else will respond, then act locally, strategically, in your own self-interest.

A synthesis of these antitheses is something like: how do we build a society of laws, institutions, corporations, and technology like Google, that lets imperfect humans, who are at times boundedly ethical and altruistic and boundedly rational and strategic, work together to survive and prosper?

If you're human, you have intelligence. It's the apple from the tree of knowledge. In no earthly religion or philosophical systemdoyougetenlightenment or salvation based on good intentions. You have to think through the consequences of your actions. You are free to choose but not to escape the necessity of choice, and the consequences.

The sentiments expressed in this screed are, to be generous, immature. Lately it seems to have become more acceptable to make anti-social statements against women, men, blacks, whomever. We should be thinking carefully about who benefits, who is promoting it, and why, and how we defend freedom while at the same time defending ourselves against stupidity, and people who abuse their own freedom to take it away from others.

The Morning Email

Wake up to the day's most important news.

Originally posted here:
Soul-searching at Google - HuffPost