Mediaboss Marketing

RESTON, Va.--(BUSINESS WIRE)--

Software AG plans to introduce the four forces of big data, social, cloud and mobile computing to colleges and universities through its enhanced University Relations program. The new program is aimed at students, professors and other faculty members in business management and information technology departments. Online communities will enable students and faculty not only to access Software AG products, but also to engage with specialists from companies and user groups.

Jrgen Powik, director of University Relations at Software AG, explains, Providing a solid, market-oriented education to future managers is key to our ability to innovate. Software AG therefore invests in close collaboration with institutions of higher learning. The education packages for the four forcesbig data, cloud, social and mobileinclude free software, e-learning and video materials for students self-guided study as well as materials for teaching staff. By way of a market-based scenario, students delve into concrete applications of the products. The big data education package, for example, includes 50 million data records.

Powik expects 100 departments worldwide to take advantage of Software AGs new offering in 2014, which means that 1,500 students will be trained in the specialized field of the four megatrends next year alone. This brings Software AG significantly closer to its goal of establishing innovative technology know-how at the university level to prepare IT professionals and entrepreneurs for the future.

Colleges and universities can continue employing Software AGs software in other scenarios and for academic or research projects for free. This not only ensures the independence of academia and research, but also that institutions of higher learning tap and promotes their innovation potential.

The program also features other services, which have been available and readily utilized for several years now; for example, guest lectures by Software AG specialists about the company and its products. These specialists serve as first points of contact for students and faculty. Students can glean personal insight to Germanys second-largest software company during visits to Software AG, internships and work-study programs. Furthermore, Software AG provides individual support to students in completing research projects and theses through the availability of software and infrastructure. After finishing college, young professionals and entrepreneurs can also depend on finding a strong partner in Software AG.

About Software AG

Software AG (SOW.F) helps organizations achieve their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a leader in 15 market categories, fueled by core product families Adabas and Natural, ARIS, Terracotta, webMethods and also Alfabet and Apama. Software AG has ca. 5,300 employees in 70 countries and had revenues of 1.05 billion in 2012. Learn more atwww.softwareag.com.

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Software AG Invests in New University Relations Program