Mediaboss Marketing

Peacock, NBCUniversal's streaming platform, has experienced a surge in growth since its arrival on the scene in July 2020. Though not as large as some of its rivals, the platform looks similar toNetflix,Hulu,Disney PlusandHBO Max, with a tiled interface lined with famous network shows.

But unlike those other services, Peacock has a version that's completely free to watch with ads. In that respect it's similar tofree streaming servicessuch as Pluto TV, Tubi and Roku Channels, but with a better selection. Peacock's free tier offers about 40,000 hours of ad-supported content. You'll find shows, movies, news,live sportsand skit-style clips, with standouts including The Office, Parks and Recreation, Modern Family, 30 Rock and Downton Abbey: A New Era.

The catch? Many marquee series only include the first two seasons with the free tier -- you'll need to upgrade to Peacock Premium at $5 a month to binge it all. Popular shows like Bel-Air and Yellowstone also only offer one episode on the free tier, with the rest behind the Premium paywall. And some shows, like Parks and Recreation and The Office, are only available as complete series on Premium.

Peacock's live sports offering is a strength, although most live events require a Premium subscription. It has NFL Sunday Night Football, theUS Open,MLBon Sunday mornings, WWE wrestling, Premier League and more.

If you upgrade to the Premium tier ($5 a month or $50 a year, with ads) or the PremiumPlus tier ($10 a month or $100 a year), you'll get access to the full catalog of 60,000 hours of content. You'll also get next-day access to new episodes of all current NBC shows and even early access to Late Night with Seth Meyers and The Tonight Show Starring Jimmy Fallon the night they air.

The free version of Peacock is worth exploring, but whether you're willing to pay $5 to $10 a month when you already have the other major streaming services will depend on how much you want to watch favorites like The Office, Yellowstone and live sports.

Read more:Peacock free or Premium? Ads or no ads? Here's how to pick the right streaming plan

I tested out Peacock's ad-supported free tier and its ad-supported $5-a-month Premium tier. (You don't need a credit card to sign up for the free account, just an email address, which is nice.) Peacock promises that you'll see 5 minutes or less of ads per hour across both ad-supported tiers.

My experience varied depending on the show and device. While watching The Hitman's Bodyguard on a Roku TV, there were six ads sprinkled throughout the film, ranging from 20 to 60 seconds each. Peacock even marks midroll ad breaks so you know when to expect them. But when it played on the iPhone app, there was a notice that we would watch 135 seconds of ads at the beginning, and none for the rest. That option would be great to have on the Apple TV too to get the ads out of the way, but unfortunately it's not (yet).

After scrolling around and watching a bunch of ads, when I went back to start The Hitman's Bodyguard again, there were no ads at all, because I had already seen 5 minutes' worth in the previous hour. It does seem like if you pop in and out of a movie or show, the ad count may reset.

On episodes of Saturday Night Live, there were seven to nine ads sprinkled throughout the episode on both mobile and TV. This is about the same ad experience as watching onHulu's $7-a-month ad-supported plan, or on regular live TV -- except it's free.

It's also worth mentioning that some subscribers to the most-expensive ad-free paid version will still see ads on "a small amount of programming, Peacock channels, live events, and a few TV shows and movies," according to Peacock.

Peacock's homepage and Browse section is similar to other streaming services. There's a big carousel of "hero" tiles at the top and rows of thumbnails below, labeled Peacock Picks, Continue Watching, Riveting Stories, Peacock Originals, Featured Films, What's Your Sign? and so on.For Pride Month, there's also some carousels highlighting LGBTQ movies and TV shows including Modern Family and Queer as Folk. You can also seamlessly search for specific titles, but if you type in "originals," it won't spit out a list of Peacock Originals.

Peacock does have a Kids page with a couple of shows like Barney and Curious George on its free tier, but its most popular shows, including Dreamworks' Dragons: Riders of Berk and The Croods: Family Tree, are only available with a paid subscription. Parents do have the option of setting a PIN-enabled parental lock to limit the age range of content displayed, but there's unfortunately no option to filter out Premium content, which may leave kids frustrated at how many shows are unavailable to them.

Premium shows are mixed in with free offerings, denoted by a little purple feather in the top left corner. It reminds me a bit of Amazon Prime Video, which has shows included in your subscription mixed in with those you have to pay extra for. The app isn't forceful in trying to get you to upgrade, though: You'll only be asked if you want to change to premium if you click on a premium-only show, or if you go to your Account page.

You can stream on up to three devices simultaneously from one account. One negative: Unlike on Netflix, there's no "skip intro" button, so you'll have to hear theme songs over and over unless you manually fast-forward.

One of Peacock's biggest advantages is its access to NBC's strong catalog of content, and its sister networks and entertainment properties, including Bravo, USA Network, Syfy, Oxygen, E!, CNBC, MSNBC and Universal Pictures. There's also some content licensed from rivals, including A&E, ABC, Fox, History, Nickelodeon, DreamWorks Animation, Focus Features and Lionsgate.

Some of the best shows available on the free tier now are Saturday Night Live, 30 Rock, and Downton Abbey and you get all seasons of each (with the exception of 30 Rock, which is missing one season). Upgrade to premium to get the complete run of older shows including Cheers, Frasier, House and Two and a Half Men. For some shows, however, you get only a recent handful of seasons or episodes, even on premium. For example, you'll only find a few episodes of This Is Us.

The catalog is far from complete, however. Some shows you might associate with NBC, like Friends, Seinfeld and Scrubs aren't on Peacock, and don't seem to be coming any time soon. So far, the most successful Peacock originals have been the Fresh Prince prequel drama, Bel-Air, and Bravo reality showsincluding The Real Housewives of Miami and The Real Housewives: Ultimate Girls Trip. None have garnered quite the same buzz as other streaming platforms' originals, such as Obi-Wan Kenobi on Disney Plus or HBO Max exclusive The White Lotus.

In the Movies category, you'll find hundreds of titles, organized by genre, franchise, or what's new in theaters. There are helpful carousels dedicated to '80s and '90s nostalgia, with titles including E.T., Back to the Future, Pretty Woman, and Schindler's List. And there are Peacock Originals such as Psych 3: This Is Gus.

However, Peacock's big-name movies don't alwaysstick around for long. The Twilight saga and Sam Raimi's Spider-Man trilogy are set to leave Peacock at the end of June, for example. Others that have come and gone include Reservoir Dogs, Do the Right Thing and Phantom Thread. They may come back, though, a company representative said. And soon, you'll be able to see how long you have to watch a given movie before it expires across all platforms.

Peacock helpfully displays Rotten Tomatoes ratings, both showing the critics' score and the audience score. Movie thumbnails may include a red-tomato, "fresh" rating but don't display a score if the movie is rated "rotten." You can see the score for any movie with a Rotten Tomatoes rating, alongside the audience score, after selecting it. The platform has boasted some immediate streaming rights for theatrical releases, including Jennifer Lopez's Marry Me, Halloween Kills and 2022's Firestarter. In October 2022, Halloween Ends will have a same-day premiere on Peacock.

Michael Myers will close out the newest Halloween saga in theaters and on Peacock.

From Browse, you can navigate to the Channels section of the app, which is another hodgepodge of free content. Channels looks kind of like a cable box grid guide, but instead of various networks and cable channels, you get themed channels around Peacock's programming. These include NBC News Now, Best of WWE, Dateline 24/7, True Crime, and Today: All Day. In addition to more recent programming, some channels focus on older content, from Fallon Tonight, which shows old episodes of The Tonight Show, to SNL Vault, Classic TV, and the Bob Ross Channel. There is also Spanish-language content from Telemundo.

The biggest appeal to Channels for many will likely be its live sports and news programs, which offer a decent selection of live NBC programming without the need for a subscription. These include NBC News Now, Sky News, NBC channels for major cities like New York and Los Angeles, and NBC Sports. You'll also find NBC's new 24-hour version of the Today Show, calledToday All Day, though that includes repackaged Today segments and more lifestyle programming than straight news. However, unlike live TV streaming platforms such as YouTube TV or Hulu With Live TV, there's no option to record programming to a DVR.

Scroll through Peacock channels for 24/7 content.

While there's not too much to complain about in the free tier, the premium offerings still lack several features that competitors like Netflix and Hulu already have.

For one, mobile downloads are still limited to Premium Plus subscribers, the service's most expensive tier. Peacock also still lacks support for4K HDR videoorDolby Atmos, though the company says both of these are also on the future roadmap.

It's free, so why not try it out? If the ads bug you or you want to watch one of the original shows, you can try out its premium tiers free for seven days as well, orfind other dealsdepending on your platform and cable provider; somecable customers can get it for free.

Will Peacock make it onto your daily streaming routine, alongside Netflix and Hulu? Probably not, at least in the short-term. But is it a great free option for finding some older movies and shows you might have missed (or want to watch for the millionth time)? Definitely. If you don't mind watching a few ads, it's a fun place to explore older movies and a big mix of TV shows, and keep up with current NBC shows, news and some live sports in one spot -- especially if you're alreadya cord-cutterand looking to expand your options for free.

Now playing: Watch this: How to cut the cord: 7 questions you need to answer

7:16

Read the original post:
Peacock Review: Lots of Free TV, But You'll Need a Paid Plan to See Everything - CNET