Mediaboss Marketing

New embedded service enables business owners to engage clientele invideo chat to combat the effects of forced closures

DaySmart Software today announced the availability of a free tele-consultation service for its 14,000 salon and spa customers. Users of Salon Iris softwareDaySmarts premier business management solution created specifically for salons and spascan now engage with clients virtually to consult on at-home treatments, offer lessons on hair care, make up or hair color and develop new revenue by booking paid tele-consultations. By integrating this service with their existing business management solution, salon and spa owners will be able to effectively maintain client relationships, continue selling products and services and manage the health of their business operationsall from one platform.

The pandemic has forced many businesses to close their doors, and for those that require face-to-face interaction, that impact has been detrimental to their growth. Moreover, hair clipper sales rose by 166% in the last week and at-home hair color increased 23% over the same timeframe from the previous year, according to data from Nielsen. Recognizing its salon and spa customers faced a significant financial threat from COVID-19and that their clientele were in need of salon and spa interactionsDaySmart fast-tracked the development of this service and committed to deliver it to current customers at no cost. Using the tele-consultation service, now activated in every current Salon Iris account, salon owners can interact with clientele through this "video face-to-face" feature to offer complimentary consultations on home hair coloring or styling, or to sell customized hair, nail and makeup lessons or advice. Early users of the system have also found it an effective way to maintain contact with employees.

The release of the free tele-consultation service is one of many steps DaySmart has taken to offer assistance to customers impacted by COVID-19. At the start of the forced business closures, the company established free email capabilities and amended their text marketing modules to make it easier for customers to communicate with clients and employees. Additionally, DaySmart launched a partnership with Kabbage, Inc.an online financial technology company dedicated to small businessesto deliver customers a streamlined, simplified SBA loan application process. Those interested in applying can visit http://www.saloniris.com/cares.

"This is an incredibly challenging time for everyone, especially businesses that rely on face-to-face client interaction," said Jeff Dickerson, CEO of DaySmart. "Our mission has always been to empower small entrepreneurs to create sustainable growthand that can mean adapting to challenges like the one created by the current pandemic. We hope every Salon Iris customer takes advantage of this new, free service to stay connected to clients or explore new revenue opportunities."

To learn more about the new tele-consultation service, please visit http://www.saloniris.com/tele.

About DaySmart Software

Makers of the popular and award-winning Salon Iris, Orchid, 123Pet and Inkbook software solutions, DaySmart is the leading provider of business management tools designed to make it easier for entrepreneurs to run and grow their business. DaySmart desktop software and cloud apps are purpose-built for the salon, spa, pet and tattoo industries, and backed by a US-based support team that is dedicated to client success.

Based in Ann Arbor, Michigan, DaySmart has been a small business champion since 1999. The company has been named to the Inc. 5000 list for nine consecutive years.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200416005114/en/

Contacts

Media Contact: Nicole MetroVersion 2.0 Communications for DaySmart Software(617) 426-2222daysmart@v2comms.com

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DaySmart Software Delivers Free Tele-Consultation Service for Salons and Spas Impacted by COVID-19 - Yahoo Finance