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From yesterday's decision in Pacific Coast Horseshoeing School, Inc. v. Kirchmeyer, written by Judge Jay Bybee and joined by Judges N. Randy Smith and Michael Melloy (8th Cir.). (I had filed an amicus brief in support of the School on behalf of Profs. Jane Bambauer, David Bernstein, Clay Calvert, and Mark Lemley, Dean Rodney Smolla, and myself; many thanks to UCLA School of Law students Tyler Hastings, Nicole Karatzas, and Brigid Mahoney, who worked on the brief):

Plaintiff Bob Smith is an experienced farrier and offers classes for those who would like to learn the art and craft of horseshoeing. Plaintiff Esteban Narez is experienced with horses and would like to enroll in Smith's classes to become a professional farrier. But because Narez does not have a high school diploma or GED, California's Private Postsecondary Education Act of 2009 prohibits him from enrolling in Smith's courses unless Narez first passes an examination prescribed by the U.S. Department of Education. {[Narez alleges that, b]ecause he works seven days a week, [he] does not want to forgo income to study for a test that has no relevance to horseshoeing.}

[I]f Smith were running a flight school or teaching golf, dancing, or contract bridge, Narez could enroll without restriction. We conclude that plaintiffs have stated a claim that the PPEA burdens their rights under the First Amendment. We therefore reverse and remand to the district court for further proceedings.

The court concluded that the Act was a speech restriction:

In our view, California "is wrong that the only thing actually at issue in this litigation is conduct." Holder v. Humanitarian Law Project (2010). Although the PPEA is a form of education licensing by the state, the First Amendment deprives the states of "unfettered power to reduce a group's First Amendment rights by simply imposing a licensing requirement." Nat'l Inst. of Family & Life Advocates v. Becerra (2019).

California points out that the Act regulates enrollment agreements. We agree, but when the Act is viewed in its entirety, it becomes clear that it controls more than contractual relations. It also regulates what kind of educational programs different institutions can offer to different students. Such a regulation squarely implicates the First Amendment. See Humanitarian Law Project (noting that a law which "may be described as directed at conduct" nevertheless implicates speech where "the conduct triggering coverage under the statute consists of communicating a message").

There can be little question that vocational training is speech protected by the First Amendment. Smith's "speech to [students] imparts a 'specific skill' or communicates advice derived from 'specialized knowledge.'" Humanitarian Law Project. "Facts, after all, are the beginning point for much of the speech that is most essential to advance human knowledge and to conduct human affairs." Sorrell v. IMS Health Inc. (2011). And, important to this case, "[a]n individual's right to speak is implicated when information he or she possesses is subjected to 'restraints on the way in which the information might be used' or disseminated." Id.

Furthermore, "the Constitution protects [Narez's] right to receive information and ideas." We have explained that when there is "a speaker who is willing to convey information," state "restriction[s] of the right to receive information" produce "actual injury" under the First Amendment. This right to receive information naturally extends to educational settings. Thus, the PPEA implicates the First Amendment by restricting the rights of both speakers (Smith) and would-be listeners (Narez).

The court recognized that the government is free to regulate businesses, including ones that provide education, in various ways (e.g., by imposing generally applicable tax laws or zoning laws). But heightened First Amendment scrutiny is required when, as in this case, such a regulation "differentiates between speech or speakers":

California's PPEA is riddled with exceptions to the ability-to-benefit rule, and the exceptions turn on one of two things: (1) the content of what is being taught, or (2) the identity of the speaker. Together these exceptions demonstrate that the Act does more than merely impose an incidental burden on speech: it "target[s] speech based on its communicative content."

An ability-to-benefit student (one not holding a high school diploma or a GED) may not enroll in a for-profit postsecondary educational institution without meeting the ability-to-benefit requirement. But the Act contains a number of exemptions that turn on the nature of what is being taught. If, for example, the course is "solely avocational or recreational," then the course is not covered by the ability-to-benefit requirement. If, however, the course's content is not "solely avocational or recreational," the restriction is triggered and covered institutions cannot enroll certain students.

The fact that the Act distinguishes between, say, golf lessons because they are "solely avocational or recreational," and horseshoeing lessons because they are not, is significanteven if we assume that the state has no particular interest in encouraging speech related to golf lessons or suppressing speech related to horseshoeing. See Reed v. Town of Gilbert (2015) ("[A] speech regulation targeted at specific subject matter is content based even if it does not discriminate among viewpoints within that subject matter."). Communication of factual information about horseshoeing surely qualifies as protected free speech the same as communication about golf. See Sorrell (explaining that conveying factual information constitutes "the creation and dissemination of information are speech within the meaning of the First Amendment"). The Act excepts other courses as well. See, e.g., Cal. Educ. Code 94874(d)(1) (exempting test preparation courses for standard examinations), (d)(2) (exempting test preparation courses for continuing education or license examinations), (j) (exempting flight instruction courses).

Second, the PPEA distinguishes between speakers. For example, the Act exempts "educational programs sponsored by a bona fide trade, business, professional, or fraternal organization, solely for that organization's membership." There is a similar exemption for "a bona fide organization, association, or council that offers preapprenticeship training programs" approved by the California Workforce Development Board. Id. 94874(b)(2)(A). There are exemptions for "[a] state-recognized professional licensing body that licenses persons in a particular profession, occupation, trade, or career field" or "[a] bona fide trade, business, or professional organization"; for nonprofit religious organizations {[an] exemption [that] comes with its own content-based restriction[,] "The instruction is limited to the principles of that religious organization ."}; for "[a]n institution that does not award degrees and that solely provides educational programs for total charges of [$2500 or less]"; for a "nonprofit public benefit corporation"; and for certain nonprofit "community-based organization[s]." id. 94874(k)(1).

The PPEA thus favors particular kinds of speech and particular speakers through an extensive set of exemptions. See Sorrell ("[The state's] law does not simply have an effect on speech, but is directed at certain content and is aimed at particular speakers."); U.S. v. Playboy Entm't Grp., Inc. (2000) ("Not only does [the statute] single out particular programming content for regulation, it also singles out particular programmers."). That means the PPEA necessarily disfavors all other speech and speakers. See Sorrell.

Sorrell is instructive in understanding these principles. There, the Supreme Court struck down a Vermont law that prohibited pharmacies from selling doctors' prescribing records to pharmaceutical companies, which the companies could then use to market prescription drugs to specific doctors. The statute, however, exempted entities that did not use the information for marketing purposes. And if the information somehow ended up in the hands of a pharmaceutical company, the statute proscribed that company's use of the information to market drugs to doctors absent certain circumstances. Pharmaceutical and data-mining companies challenged the law, claiming a violation of their First Amendment right to disseminate information.

Sorrell controls this case. The PPEA's operative impact is similar to that of the Vermont statute held unconstitutional in Sorrell. In both schemes, the speaker is the one being forbidden to act: private, for-profit postsecondary institutions here and pharmaceutical companies in Sorrell. And in each case, a violation occurs because of who the listener is and the message the speaker seeks to convey. In Sorrell, the listener was the doctor and the forbidden topic was the marketing of prescription drugs. Here, the listener is a student without a high-school education and the topic is vocational education. Thus, the PPEA's overall statutory scheme precludes certain would-be students from taking a course when the institution would otherwise admit such students "because of the topic discussed."

In sum, we agree with the plaintiffs that the PPEA "requires authorities to examine the contents of the message to see if a violation has occurred." Tschida v. Motl (9th Cir. 2019). We thus agree that the statutory scheme here not only implicates speech, but also engages in content discrimination. Moreover, because content discrimination is apparent, the district court should have applied some form of heightened scrutiny.

The court then remanded so the district court can resolve whether the law should be viewed as a restriction of "commercial speech" (which is subject to broad protection but not full protection) or as a restriction of fully protected speech:

The parties did not brief the question of whether the PPEA regulates commercial speech and, if so, what level of heightened scrutiny should apply here. We will leave it to the district court on remand to determine whether this case involves commercial or non-commercial speech, whether California must satisfy strict or intermediate scrutiny, and whether it can carry its burden under either standard. Cf. NILFA (declining to decide what heightened standard of review applies because the law "cannot survive even intermediate scrutiny"); Sorrell ("[T]he outcome [in this case] is the same whether a special commercial speech inquiry or a stricter form of judicial scrutiny is applied."). We simply hold that, because California's PPEA regulates the content of speech, plaintiffs have stated a First Amendment claim.

I think the school's educational programs are fully protected speech, not "commercial speech," even though they are sold like money (as are books, newspapers, and the like). See, e.g., Joseph Burstyn, Inc. v. Wilson (1952) ("It is urged that motion pictures do not fall within the First Amendment's aegis because their production, distribution, and exhibition is a large-scale business conducted for private profit. We cannot agree. That books, newspapers, and magazines are published and sold for profit does not prevent them from being a form of expression whose liberty is safeguarded by the First Amendment."). I expect the district court to so conclude on remand, or perhaps conclude that the law is unconstitutional regardless of whether the speech is treated as commercial.

Link:
"Vocational Training Is Speech Protected by the First Amendment" - Reason