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Florida governor Ron DeSantis has signed into law a restriction on social media companies ability to ban candidates for state offices and news outlets, and in doing so offered a direct challenge to those companies perceived free speech rights. The law is almost certain to be challenged in court as both unconstitutional and in direct conflict with federal rules.

The law, Florida Senate Bill 7072, provides several new checks on tech and social media companies. Among other things:

The law establishes rules affecting these companies moderation practices; that much is clear. But whether doing so amounts to censorship actual government censorship, not the general concept of limitation frequently associated with the word is an open question, if a somewhat obvious one, that will likely be forced by legal action against SB 7072.

While there is a great deal of circumstantial precedent and analysis, the problem of are moderation practices of social media companies protected by the First Amendment is as yet unsettled. Legal scholars and existing cases fall strongly on the side of yes, but there is no single definitive precedent that Facebook or Twitter can point to.

The First Amendment argument starts with the idea that although social media are very unlike newspapers or book publishers, they are protected in much the same way by the Constitution from government interference. Free speech is a term that is interpreted extremely liberally, but if a company spending money is considered a protected expression of ideas, its not a stretch to suggest that same company applying a policy of hosting or not hosting content should be as well. If it is, then the government is prohibited from interfering with it beyond very narrow definitions of unprotected speech (think shouting fire in a crowded theater). That would sink Floridas law on constitutional grounds.

The other conflict is with federal law, specifically the much-discussed Section 230, which protects companies from being liable for content they publish (i.e. the creator is responsible instead), and also for the choice to take down content via rules of their own choice. As the laws co-author Senator Ron Wyden (D-OR) has put it, this gives those companies both a shield and a sword with which to do battle against risky speech on their platforms.

But SB 7072 removes both sword and shield: It would limit who can be moderated, and also creates a novel cause for legal action against the companies for their remaining moderation practices.

Federal and state law are often in disagreement, and there is no handbook for how to reconcile them. On one hand, witness raids of state-legalized marijuana shops and farms by federal authorities. On the other, observe how strong consumer protection laws at the state level arent preempted by weaker federal ones because to do so would put people at risk.

On the matter of Section 230 its not straightforward who is protecting whom. Floridas current state government claims that it is protecting real Floridians against the Silicon Valley elites. But no doubt those elites (and let us be candid that is exactly what they are) will point out that in fact this is a clear-cut case of government overreach, censorship in the literal sense.

These strong legal objections will inform the inevitable lawsuits by the companies affected, which will probably be filed ahead of the law taking effect and aim to have it overturned.

Interestingly, two companies that will not be affected by the law are two of the biggest, most uncompromising corporations in the world: Disney and Comcast. Why, you ask? Because the law has a special exemption for any company that owns and operates a theme park or entertainment complex of a certain size.

Thats right, theres a Mouse-shaped hole in this law and Comcast, which owns Universal Studios, just happens to fit through as well. Notably this was added in an amendment, suggesting two of the largest employers in the state were unhappy at the idea of new liabilities for any of their digital properties.

This naked pandering to local corporate donors puts proponents of this law at something of an ethical disadvantage in their righteous battle against the elites, but favor may be moot in a few months time when the legal challenges, probably being drafted at this moment, call for an injunction against SB 7072.

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Floridas ban on bans will test First Amendment rights of social media companies - TechCrunch