Mediaboss Marketing

Topline

Tucker Carlsons video announcement earlier this week he would host a show on Twittertwo weeks after the former controversial Fox News host was ousted by the networkbecame the top-performing post on Twitter for the week, beating out Taylor Swift, Elon Musk and others.

Carlsons tweet Tuesdaywhich reads, Were backhas accumulated more than 194,000 retweets and 891,500 likes as of 2:30 p.m. EST Saturday, the most in either category for the week ending on May 13.

Carlson, who parted ways with Fox News after 14 years, announced the return of his primetime news show on the platform with a video accompanying the tweet, suggesting there are limits to the stories that can be told on TV.

The tweet outperformed K-Pop superstars BTSa photo of member Min Yoon-giwhich totaled over 176,600 retweets and 530,600 likes, though the post has been up for less than 24 hours.

Carlson also beat out Taylor Swift, who periodically posted updates from her Eras Tour, with her most-liked post totaling more than 56,000 retweets and 463,400 likes.

Twitter CEO Elon Musk also fell below Carlson, with a tweet announcing Twitters new CEONBCUniversal executive Linda Yaccarinototaling over 36,100 retweets and 408,000 likes.

1,088,201. Thats how many likes Swift received for a tweet announcing a re-recording of her 2010 album Speak Now, as the top-performing tweet last week.

Despite Carlsons announcement, Musk tweeted the social media platform had not signed a deal of any kind whatsoever with Carlson, adding, Tucker is subject to the same rules & rewards of all content creators.

Carlson, who was promoted to Fox News primetime slot in 2016 after first joining the network in 2009, agreed to part ways with the company late last monththough it has since been confirmed through multiple accounts that he was fired from the network. A text message sent by Carlson to one of his shows producers describing a video of three Trump supporters attacking a personnoting he thought it was dishonorable obviously and that was not how white men fightset off a panic among Foxs leadership, according to the New York Times. Carlson also wrote he was rooting for the mob against the man, hoping theyd hit him harder, kill himI could taste it. The message prompted an investigation by an outside law firm into Carlsons conduct, which resulted in his dismissal from the network. Carlson was previously criticized for promoting white supremacist beliefswhich Carlson suggested was not a real problem in the U.S.causing the Anti-Defamation League to condemn him 2021.

Tucker Carlson Will Launch Show On Twitter (Forbes)

Tucker Carlsons Not How White Men Fight Text Led To Firing, Report Says (Forbes)

Tucker Carlson Suddenly Out At Fox News (Forbes)

I cover breaking news for Forbes. Before Forbes, I worked as a reporter for USA Today in Asheville and Black Mountain, North Carolina.

Excerpt from:

Tucker Carlson Beats BTSAnd Taylor Swift, Elon MuskOn Twitter - Forbes