Mediaboss Marketing

During a White House press conference on Thursday afternoon, President Donald Trump addressed the grim projections by the National Restaurant Association that, in addition to the 3 percent of restaurants already shuttered, 11 percent of restaurants nationwide anticipate that theyll close permanently in the next 30 days due to the economic impact of novel coronavirus. His answer, characteristically bullish, was that restaurants will open and thrive again...but maybe not under the current ownership.

Citing the data from the National Restaurant Association survey, McClatchy reporter Michel Wilner asked, What do you say to a restaurant owner who is looking at his sheets and thinks he has to close within the next 30 days?

The president responded with a tangent boasting his knowledge of the restaurant industry, saying, I know the business very well, I understand the restaurant business, its a very delicate business, its a business that is not easy. I always say in the restaurant business you can serve 30 great meals to a person or a family and they love it. One bad meal, No. 31, they never come back again. Its a very tough business. But theyre great people that run restaurants.

Circling back to the original question, Trump continued, Ive heard 3 percent could be lost, and you could go as high as 10 or 11 percent, but theyll all come back in one form of another. Might be a different restaurant. But its gonna be a great business for a lot of people. Were making it easy for people look, what were doing in terms of loans, what were doing in terms of salaries, theyll all come back. It may not be the same restaurant, it may not be the same ownership, but theyll all be back. (Emphasis ours.)

That the concept of restaurants would continue to exist after the pandemic was never really a question. The concern, rather, is that people will lose their jobs and businesses, and with that, the incomes that they circulate back into the economy. As Eaters Hillary Dixler Canavan wrote, surviving restaurants will reopen their doors to a new world of challenges, not least of which is facing a dining public likely either coming out of or in the midst of a global recession. Which doesnt bode well for these imagined new restaurants or their new ownership, either.

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Trump: Restaurants Will Survive, But It May Not Be the Same Ownership - Eater