Sean Spicer’s choice: Boost the Donald Trump brand or rebuild his own? – USA TODAY
Alicia Shepard, Opinion contributor Published 5:17 p.m. ET July 23, 2017 | Updated 6:51 p.m. ET July 23, 2017
Sean Spicer's tenure as White House press secretary got off to a rocky start from Day One. On Trump's first full day in office, he lambasted journalists over coverage of the crowd size at the inauguration. (July 21) AP
Sean Spicer resigns as White House spokesman July 21, 2017.(Photo: Mandel Ngan, AFP/Getty Images)
No tears for poor Sean Spicer, who finally resigned as White House press secretary after a series of humiliations that are too numerous to count.
Hell be fine. Thats how it goes in the Washington bubble or, as some call it, the swamp.
A politician or political operative is caught in a sex scandal, forced to resign over ethics charges, fired for incompetence, convicted of corruption or leaves office in some ignominious fashion and instead of slinking away, they prosper. Agents and bookers come after them with lucrative book deals, speaking engagements and jobs as political pundits on cable news.
Its likely Spicer will be offered all three, and is on his way to becoming a multi-millionaire if he plays his cards right. His biggest decision: Move forward as a Trump booster and apologist or try to regain the integrity and respect he previously held as communications director for the Republican National Committee?
Trump critics failing their own ethics tests
Trump is playing health care games with lives. Where are the grown-ups?
Theres no shame or conflict of interest too big to preclude a lucrative future in Washington.
Republican Newt Gingrich was forced to resign as Speaker of the House in 1998, after being dogged by a long-running ethics problem while in Congress that assured he would not be re-elected as speaker. Gingrich paid a fine of $300,000 and admitted he "engaged in conduct that did not reflect creditably on the House of Representatives." Gingrichs infidelity, while simultaneously demanding President Clinton resign over his affair with an intern, was classic Washington hypocrisy.
But today, Gingrich is a de facto Trump spokesperson appearing on Fox News and quoted often as a kind of minence grise in newspapers. And his wife, Callista Gingrich, the woman he had an affair with for six years while he was Speaker and married, has been appointed ambassador to the Vatican.
Another who has done well is former Trump campaign manager Corey Lewandowski, fired by Trump in June 2016 after various controversies that included a misdemeanor battery charge (later dropped) for grabbing a reporters arm. CNN quickly scarfed him up for a paying gig, but that didnt last. Hes now working for the conservative One America News Network and reportedly shopping a book.
Spicer quit after six months and one day because he disagreed vehemently with President Trumps decision to make wealthy hedge fund financier, Anthony Scaramucci, White House communications director. Trump ignored Spicers concerns that Scaramucci would add to an already-chaotic press office, not reduce it.
While Spicer technically resigned, his job has been in jeopardy practically from his first day in the White House. Bookies had odds on chances Spicer would be fired.
Whats astonishing is how long it took for Spicer to resign.
Its difficult to imagine which humiliation Spicer will miss most: Comedian Melissa McCarthy parodying him on NBCs Saturday Night Live, late-night comics ridiculing him, checking his integrity at the White House door or, most embarrassingly, not having authority as chief spokesperson to speak for the president.
Many were stunned to watch Spicers hastily called press briefing the day after the inauguration. He angrily read a statement that some reporters engaged in deliberately false reporting about the number at Trumps swearing in. National Park Service pictures clearly showed more people attended President Obamas 2008 inauguration.
This was the largest audience to ever witness an inauguration period, said Spicer, in an on-camera meltdown, where he refused to take questions.
This was just the beginning of Spicers dissembling, distorting, exaggerating and avoiding questions altogether. His press briefings got so contentious, and at times, Spicer so tongue-tied, that they became must-watch TV, until the White House pulled the plug three weeks ago, ending the diversion.
Awkward moments between Spicer and the press abounded. Too many times, reporters asked questions that Spicer, as the presidents spokesperson, couldnt answer because he was not in the loop. Further humiliation came June 2, when CNN flashed on the screen: Presidents Spokesman Says He Cant Speak for the President.
One might expect the presidents press spokesperson to be well-briefed on the big news of the day, but that was often not the case. Trump had campaigned vigorously on repealing the Affordable Care Act. When a reporter asked if the president had seen the secret health care bill Senate Republicans were crafting, he replied, I dont know. Spicer also said he didnt know if the president accepted the U.S. intelligence communitys conclusion the Russians had hacked the 2016 election.
POLICING THE USA:Alook atrace, justice, media
To win in Trump era, liberals must first listen to his voters
Trump contradicted Spicer many times, catching him off-guard and again, humiliating him. When Trump fired Comey, Spicer stood before the press, saying Trump made the decision based on a Justice Department recommendation. It was all him, Spicer, said referring to the memos author, Deputy Attorney General Rod J. Rosenstein.
Shortly after Spicers explanation, Trump said in an NBC interview, he had decided he would get rid of Comey regardless of the Justice Department memo. In other words, it was all Trump.
Spicer plans to leave at the end of August, and there will be some measure of relief. No more uncomfortable questions about whether his job is safe. No more parading his lack of credibility or struggling to get his story straight. No more compromising positions. No more half-truths (we hope).No more conflicting timelines. No more dashing behind White House shrubbery to avoid cameras.
He should be able to sleep better as he tries to regain his integrity if indeed thats what he intends to do.
Alicia Shepard is a veteran media writer and a former ombudsman for NPR. Follow her on Twitter@Ombudsman
You can readdiverse opinions from ourBoard of Contributorsand other writers ontheOpinion front page,on Twitter@USATOpinionand in our dailyOpinion newsletter.To submit a letter, comment or column, check oursubmission guidelines.
Read or Share this story: https://usat.ly/2uVRWrY
Original post:
Sean Spicer's choice: Boost the Donald Trump brand or rebuild his own? - USA TODAY
- President Donald Trump pledges action to save Great Salt Lake - KUTV - February 22nd, 2026 [February 22nd, 2026]
- Donald Trump Calls On Netflix To Fire Board Member Susan Rice Or Pay The Consequences - Deadline - February 22nd, 2026 [February 22nd, 2026]
- Donald Trump just announced a NEW 15% TAX on the American people. He does not care about you. - x.com - February 22nd, 2026 [February 22nd, 2026]
- Donald Trump is reshaping American health care - The Economist - February 22nd, 2026 [February 22nd, 2026]
- Donald Trump says US committing $10 billion to Board of Peace - The Hill - February 20th, 2026 [February 20th, 2026]
- Florida airport to be renamed after US President Donald Trump - RFI - February 20th, 2026 [February 20th, 2026]
- Donald Trump and the disgrace of Presidents Day - The Hill - February 16th, 2026 [February 16th, 2026]
- Nothing says the special relationship is over like this picture of Donald Trump and Liz Truss | Zoe Williams - The Guardian - February 16th, 2026 [February 16th, 2026]
- George Washington and Donald Trump Have a Similar Obsession. Theyve Expressed It Shall We Say ... Differently. - Slate - February 16th, 2026 [February 16th, 2026]
- Where Donald Trump Approval Rating Stands in Each State on Presidents Day - Newsweek - February 16th, 2026 [February 16th, 2026]
- Donald Trump is "in retreat" on Greenland and ICE, prominent critic and California Governor Gavin Newsom told DW at #MSC2026. - facebook.com - February 16th, 2026 [February 16th, 2026]
- Peter Kalis: What JFK did, Donald Trump can do, and for the same reasons - Pittsburgh Post-Gazette - February 16th, 2026 [February 16th, 2026]
- Donald Trump and the Dictator Dynamic - America Magazine - February 11th, 2026 [February 11th, 2026]
- Who wrangled the best trade deal from Donald Trump? - The Economist - February 11th, 2026 [February 11th, 2026]
- President Donald Trump: We have the hottest country in the world - Fox Business - February 9th, 2026 [February 9th, 2026]
- President Donald Trump announces the launch of TrumpRX - The White House (.gov) - February 9th, 2026 [February 9th, 2026]
- Donald Trump calls Bad Bunny's halftime show a slap in the face' to the U.S. - NBC Bay Area - February 9th, 2026 [February 9th, 2026]
- The 7 things to know about President Donald Trump for Monday, Feb. 9 - The Washington Post - February 9th, 2026 [February 9th, 2026]
- Donald Trump calls for immediate NFL rule change after what he saw in Super Bowl 60 - Yahoo - February 9th, 2026 [February 9th, 2026]
- Bill Maher Says Donald Trump Wanting Greenland Isnt the Craziest Idea Ever - TV Insider - February 9th, 2026 [February 9th, 2026]
- Thank you, President Donald J. Trump, for approving Tennessees Major Disaster Declaration to support recovery following Winter Storm Fern. This... - February 7th, 2026 [February 7th, 2026]
- How to Protect the 2026 Elections from Donald Trump - The New Yorker - February 7th, 2026 [February 7th, 2026]
- 3 Polls That Paint a Worrying Sign for Donald Trump - Newsweek - February 7th, 2026 [February 7th, 2026]
- Donald Trump is still weird - Yahoo - February 7th, 2026 [February 7th, 2026]
- Remarks: Donald Trump Addresses the National Prayer Breakfast at the Capitol - February 5, 2026 - Roll Call - February 7th, 2026 [February 7th, 2026]
- Eugene Daniels reacts to Trump post with racist depiction of Obamas: 'This is who Donald Trump is' - MS NOW - February 7th, 2026 [February 7th, 2026]
- President Donald Trump signs the spending bill that ends the shutdown and reopens the U.S. Government - The White House (.gov) - February 4th, 2026 [February 4th, 2026]
- Read the extended transcript: President Donald Trump interviewed by 'NBC Nightly News' anchor Tom Llamas - NBC News - February 4th, 2026 [February 4th, 2026]
- Donald Trump wants to end Americas half-century conflict with Iran - The Economist - February 4th, 2026 [February 4th, 2026]
- Donald Trump and Xi Jinping discuss Ukraine and trade ahead of US state visit to Beijing - Financial Times - February 4th, 2026 [February 4th, 2026]
- Opinion: Why are political cartoonists drawn to Donald Trump? 'He really is a cartoon' - CT Insider - February 1st, 2026 [February 1st, 2026]
- David M. Shribman: Where is Donald Trump taking America? - Pittsburgh Post-Gazette - February 1st, 2026 [February 1st, 2026]
- How Donald Trump reshaped Vermont in just 1 year - VTDigger - February 1st, 2026 [February 1st, 2026]
- Everyone is comparing Donald Trump to the wrong fascist - PhillyVoice - February 1st, 2026 [February 1st, 2026]
- Donald Trump announces plans for Indycar race through Washington DC streets - The Guardian - February 1st, 2026 [February 1st, 2026]
- 'Melania' Is Gift to Donald Trump, Disguised As a Boring Movie: Review - Business Insider - January 30th, 2026 [January 30th, 2026]
- Mayor Helena Moreno meets with Donald Trump on sidelines of Washington Mardi Gras - NOLA.com - January 30th, 2026 [January 30th, 2026]
- Rinse and Repeat: Western allies ready for next rollercoaster with Donald Trump - CNN - January 26th, 2026 [January 26th, 2026]
- Donald Trump Addresses His Father's Alzheimer's in New Health Interview, Saying Fred Had 'What Do They Call It?' - People.com - January 26th, 2026 [January 26th, 2026]
- The Woman Who Stands Between Donald Trump and Greenland - The New York Times - January 26th, 2026 [January 26th, 2026]
- Davos 2026: Special Address by Donald J Trump, President of the United States of America - weforum.org - January 24th, 2026 [January 24th, 2026]
- Democratic senators sound the alarm on Pentagon backing firms linked to Donald Trump Jr. - CNN - January 24th, 2026 [January 24th, 2026]
- How Donald Trump Brought Us to a Rupture in the World Order - The New Yorker - January 24th, 2026 [January 24th, 2026]
- Donald Trump to unveil home buying plan involving retirement funds - BBC - January 18th, 2026 [January 18th, 2026]
- America has coped with worse things than Donald Trump - The Economist - January 18th, 2026 [January 18th, 2026]
- Venezuelans believe Donald Trump has offered them a better future - The Economist - January 14th, 2026 [January 14th, 2026]
- Donald Trump Yells 'F--k You' and Flips Off Man After Being Called a 'Pedophile Protector' - People.com - January 14th, 2026 [January 14th, 2026]
- Donald Trump Tries New Joe Biden Impression as He Brags About Ignoring Teleprompter '80% of the Time' - People.com - January 14th, 2026 [January 14th, 2026]
- Donald Trump Just Slapped Another Sign On The White House, And It's Exactly What You'd Expect - Yahoo - January 14th, 2026 [January 14th, 2026]
- Donald Trump wants the US back on the moon before his term ends. Can it happen? - The Guardian - January 2nd, 2026 [January 2nd, 2026]
- Donald Trump Caps Off 2025 With Digs At George Clooney And His New French Citizenship - Deadline - December 31st, 2025 [December 31st, 2025]
- Donald Trump in his own words the year in racism and misogyny - The Guardian - December 31st, 2025 [December 31st, 2025]
- How Donald Trump, 79, Turned Bruises and Cankles Into a Full-On Health Crisis - The Daily Beast - December 27th, 2025 [December 27th, 2025]
- Country music star shared heartbreaking message about Donald Trump before death - Yahoo - December 27th, 2025 [December 27th, 2025]
- I WITNESS: From the desk of Donald Trump - The Berkshire Edge - December 27th, 2025 [December 27th, 2025]
- Dear Britain: things are bad, but America will recover from Donald Trump. Just give us three years | Jimmy Kimmel - The Guardian - December 27th, 2025 [December 27th, 2025]
- Donald Trump Threatens Americans to 'Enjoy What May be Your Last Merry Christmas' - People.com - December 27th, 2025 [December 27th, 2025]
- Donald Trump Praises Ted Sarandos But Says Netflix-WBD Would Have A Great Big Market Share In Streaming - Deadline - December 7th, 2025 [December 7th, 2025]
- Sources: Ted Sarandos Met With Donald Trump Ahead of Netflixs Winning Warner Bros. Deal - The Hollywood Reporter - December 7th, 2025 [December 7th, 2025]
- Donald Trump Jr. suggests the US may walk away from Ukraine peace talks - CNN - December 7th, 2025 [December 7th, 2025]
- "SNL" mocks Pete Hegseth and "sleeping" Donald Trump"kill everybody" - Newsweek - December 7th, 2025 [December 7th, 2025]
- The war on drugs felt over. Donald Trump restarted it - CNN - December 7th, 2025 [December 7th, 2025]
- At the 2026 World Cup draw, the winner is ... Donald Trump - CNBC - December 7th, 2025 [December 7th, 2025]
- Melania Trump was once the one making controversial White House design choices. Now, it's Donald Trump. - Business Insider - December 2nd, 2025 [December 2nd, 2025]
- Donald Trump Gets Worrying Sign Ahead of Midterms - Newsweek - December 2nd, 2025 [December 2nd, 2025]
- Tennessee Special Election Could Be Kamala Harris Revenge on Donald Trump - Newsweek - December 2nd, 2025 [December 2nd, 2025]
- Drug trafficking: Donald Trump says he is 'okay' with striking Mexico - France 24 - November 18th, 2025 [November 18th, 2025]
- Donald Trump to host Saudi crown prince Mohammed bin Salman at White House - live updates - The Guardian - November 18th, 2025 [November 18th, 2025]
- MBS Has a List of Big Asks for Donald Trump in DC - Bloomberg.com - November 14th, 2025 [November 14th, 2025]
- Timeline of Donald Trump and Jeffrey Epsteins relationship - CNN - November 14th, 2025 [November 14th, 2025]
- 'I am the one able to take him down.' What Jeffrey Epstein said about Donald Trump. - USA Today - November 14th, 2025 [November 14th, 2025]
- President Donald Trump signs the funding bill from Congress that reopens the government - The White House (.gov) - November 14th, 2025 [November 14th, 2025]
- Donald Trump Is a Lamer Duck Than Ever - The Atlantic - November 14th, 2025 [November 14th, 2025]
- Terry McAuliffe: Donald Trump is the Democrats Best Weapon - CNN - November 14th, 2025 [November 14th, 2025]
- Donald Trump May Have Revealed Where Barron Is Living After His Quiet College Transfer - People.com - November 14th, 2025 [November 14th, 2025]
- Eight California Counties Won by Donald Trump Vote Yes on Prop 50 - Newsweek - November 5th, 2025 [November 5th, 2025]
- Donald Trump Reacts After Democrats Win Big on Election Night - Newsweek - November 5th, 2025 [November 5th, 2025]
- Donald Trump Has All-Caps Reaction To GOP's Disastrous Election Night - HuffPost - November 5th, 2025 [November 5th, 2025]
- Donald Trump says rare earths dispute settled after Xi Jinping meeting in South Korea live updates - The Guardian - October 30th, 2025 [October 30th, 2025]
- President Donald Trump attends a dinner in his honor hosted by President Lee Jae Myung of the Republic of Korea - The White House (.gov) - October 30th, 2025 [October 30th, 2025]