Sean Spicer’s choice: Boost the Donald Trump brand or rebuild his own? – USA TODAY
Alicia Shepard, Opinion contributor Published 5:17 p.m. ET July 23, 2017 | Updated 6:51 p.m. ET July 23, 2017
Sean Spicer's tenure as White House press secretary got off to a rocky start from Day One. On Trump's first full day in office, he lambasted journalists over coverage of the crowd size at the inauguration. (July 21) AP
Sean Spicer resigns as White House spokesman July 21, 2017.(Photo: Mandel Ngan, AFP/Getty Images)
No tears for poor Sean Spicer, who finally resigned as White House press secretary after a series of humiliations that are too numerous to count.
Hell be fine. Thats how it goes in the Washington bubble or, as some call it, the swamp.
A politician or political operative is caught in a sex scandal, forced to resign over ethics charges, fired for incompetence, convicted of corruption or leaves office in some ignominious fashion and instead of slinking away, they prosper. Agents and bookers come after them with lucrative book deals, speaking engagements and jobs as political pundits on cable news.
Its likely Spicer will be offered all three, and is on his way to becoming a multi-millionaire if he plays his cards right. His biggest decision: Move forward as a Trump booster and apologist or try to regain the integrity and respect he previously held as communications director for the Republican National Committee?
Trump critics failing their own ethics tests
Trump is playing health care games with lives. Where are the grown-ups?
Theres no shame or conflict of interest too big to preclude a lucrative future in Washington.
Republican Newt Gingrich was forced to resign as Speaker of the House in 1998, after being dogged by a long-running ethics problem while in Congress that assured he would not be re-elected as speaker. Gingrich paid a fine of $300,000 and admitted he "engaged in conduct that did not reflect creditably on the House of Representatives." Gingrichs infidelity, while simultaneously demanding President Clinton resign over his affair with an intern, was classic Washington hypocrisy.
But today, Gingrich is a de facto Trump spokesperson appearing on Fox News and quoted often as a kind of minence grise in newspapers. And his wife, Callista Gingrich, the woman he had an affair with for six years while he was Speaker and married, has been appointed ambassador to the Vatican.
Another who has done well is former Trump campaign manager Corey Lewandowski, fired by Trump in June 2016 after various controversies that included a misdemeanor battery charge (later dropped) for grabbing a reporters arm. CNN quickly scarfed him up for a paying gig, but that didnt last. Hes now working for the conservative One America News Network and reportedly shopping a book.
Spicer quit after six months and one day because he disagreed vehemently with President Trumps decision to make wealthy hedge fund financier, Anthony Scaramucci, White House communications director. Trump ignored Spicers concerns that Scaramucci would add to an already-chaotic press office, not reduce it.
While Spicer technically resigned, his job has been in jeopardy practically from his first day in the White House. Bookies had odds on chances Spicer would be fired.
Whats astonishing is how long it took for Spicer to resign.
Its difficult to imagine which humiliation Spicer will miss most: Comedian Melissa McCarthy parodying him on NBCs Saturday Night Live, late-night comics ridiculing him, checking his integrity at the White House door or, most embarrassingly, not having authority as chief spokesperson to speak for the president.
Many were stunned to watch Spicers hastily called press briefing the day after the inauguration. He angrily read a statement that some reporters engaged in deliberately false reporting about the number at Trumps swearing in. National Park Service pictures clearly showed more people attended President Obamas 2008 inauguration.
This was the largest audience to ever witness an inauguration period, said Spicer, in an on-camera meltdown, where he refused to take questions.
This was just the beginning of Spicers dissembling, distorting, exaggerating and avoiding questions altogether. His press briefings got so contentious, and at times, Spicer so tongue-tied, that they became must-watch TV, until the White House pulled the plug three weeks ago, ending the diversion.
Awkward moments between Spicer and the press abounded. Too many times, reporters asked questions that Spicer, as the presidents spokesperson, couldnt answer because he was not in the loop. Further humiliation came June 2, when CNN flashed on the screen: Presidents Spokesman Says He Cant Speak for the President.
One might expect the presidents press spokesperson to be well-briefed on the big news of the day, but that was often not the case. Trump had campaigned vigorously on repealing the Affordable Care Act. When a reporter asked if the president had seen the secret health care bill Senate Republicans were crafting, he replied, I dont know. Spicer also said he didnt know if the president accepted the U.S. intelligence communitys conclusion the Russians had hacked the 2016 election.
POLICING THE USA:Alook atrace, justice, media
To win in Trump era, liberals must first listen to his voters
Trump contradicted Spicer many times, catching him off-guard and again, humiliating him. When Trump fired Comey, Spicer stood before the press, saying Trump made the decision based on a Justice Department recommendation. It was all him, Spicer, said referring to the memos author, Deputy Attorney General Rod J. Rosenstein.
Shortly after Spicers explanation, Trump said in an NBC interview, he had decided he would get rid of Comey regardless of the Justice Department memo. In other words, it was all Trump.
Spicer plans to leave at the end of August, and there will be some measure of relief. No more uncomfortable questions about whether his job is safe. No more parading his lack of credibility or struggling to get his story straight. No more compromising positions. No more half-truths (we hope).No more conflicting timelines. No more dashing behind White House shrubbery to avoid cameras.
He should be able to sleep better as he tries to regain his integrity if indeed thats what he intends to do.
Alicia Shepard is a veteran media writer and a former ombudsman for NPR. Follow her on Twitter@Ombudsman
You can readdiverse opinions from ourBoard of Contributorsand other writers ontheOpinion front page,on Twitter@USATOpinionand in our dailyOpinion newsletter.To submit a letter, comment or column, check oursubmission guidelines.
Read or Share this story: https://usat.ly/2uVRWrY
Original post:
Sean Spicer's choice: Boost the Donald Trump brand or rebuild his own? - USA TODAY
- What game theory teaches Canada about negotiating with an untrustworthy Donald Trump - The Conversation - August 31st, 2026 [August 31st, 2026]
- Tariffs, the price of ground beef, and Donald Trump - The Washington Post - August 31st, 2026 [August 31st, 2026]
- Donald Trump reacts after Supreme Court allows White House ballroom work to continue - for now - Sky News - August 22nd, 2026 [August 22nd, 2026]
- I Did a Deep Dive Into Natalie Harps Letters to Donald Trump. One Particular Line Will Haunt Me. - slate.com - August 22nd, 2026 [August 22nd, 2026]
- Donald Trump and Michael Cohen bury the hatchet - NBC News - August 22nd, 2026 [August 22nd, 2026]
- Donald Trump to present Space Medal of Honor to Artemis II crew at Johnson Space Center in Houston - Click2Houston - August 22nd, 2026 [August 22nd, 2026]
- Midterms, Actually: The real electability question is about Donald Trump - vox.com - August 18th, 2026 [August 18th, 2026]
- This Cycle's Primary Ads Featured One Star, Regardless of Party: Donald Trump - Cook Political Report - August 18th, 2026 [August 18th, 2026]
- Donald Trump says it would be a terrible mistake to replace Fifas Gianni Infantino - The Guardian - August 11th, 2026 [August 11th, 2026]
- Donald Trump and the Folly of Hubris - The Dispatch - August 5th, 2026 [August 5th, 2026]
- Donald Trump has made US$2.2 billion in his second term. How does that stack up against other US presidents? - The Conversation - August 5th, 2026 [August 5th, 2026]
- Donald Trump blames Canada for wildfire smoke but global warming is loading the wildfire dice - The Conversation - July 28th, 2026 [July 28th, 2026]
- Donald Trump is stalling for time in the war with Iran - The Economist - July 28th, 2026 [July 28th, 2026]
- Santa Cruz teen lifeguard who saved boy from massive waves to receive invited to White House, President Donald Trump says - ABC7 Los Angeles - July 28th, 2026 [July 28th, 2026]
- Donald Trump has launched another Red Scare in the US its a favourite tactic of the right - The Conversation - July 28th, 2026 [July 28th, 2026]
- Donald Trump says decision on massive attack against Iran is close - The Guardian - July 24th, 2026 [July 24th, 2026]
- Donald Trump is deeply unpopular. Why aren't Democrats doing better in the race for Congress? - YouGov - July 24th, 2026 [July 24th, 2026]
- Donald Trump has stopped caring about the midterms - Salon.com - July 24th, 2026 [July 24th, 2026]
- Football Daily | Donald Trump gives himself starting role in the bigliest occasion of all - The Guardian - July 18th, 2026 [July 18th, 2026]
- Donald Trump bizarrely tells Gianni Infantino to host next World Cup in the US with China - Yahoo Sports - July 18th, 2026 [July 18th, 2026]
- Opinion | The Odyssey, by Donald Trump - The New York Times - July 18th, 2026 [July 18th, 2026]
- Donald Trump urged to intervene after Bryson DeChambeaus controversial Open penalty - Yahoo Sports - July 18th, 2026 [July 18th, 2026]
- Donald Trump calls for FBI investigation into Michigan election claims; Benson, Nessel push back - ClickOnDetroit | WDIV Local 4 - July 18th, 2026 [July 18th, 2026]
- Homeland Security chief and Donald Trump appear at odds over ICE traffic stop pause - Bangor Daily News - July 16th, 2026 [July 16th, 2026]
- Belgium trolls USA, FIFA, Donald Trump after dominant World Cup win: 'Overturn this' - Yahoo Sports - July 7th, 2026 [July 7th, 2026]
- Donald Trump's 4-word response to Ryder Cup mockery resurfaces after Belgium's World Cup taunt - Yahoo Sports - July 7th, 2026 [July 7th, 2026]
- Belgium mock Donald Trump after knocking USA out of World Cup: Overturn this - Yahoo Sports - July 7th, 2026 [July 7th, 2026]
- 'Overturn this' - Belgium mock US President Donald Trump and FIFA after USA World Cup exit - Sky Sports - July 7th, 2026 [July 7th, 2026]
- Belgium Just Trolled Donald Trump Soooo Hard After Beating The US - Yahoo Sports - July 7th, 2026 [July 7th, 2026]
- Overturn this: Belgian team and fans mock Donald Trump and FIFA - Euronews.com - July 7th, 2026 [July 7th, 2026]
- Donald Trump Pays Tribute To The Village People's Victor Willis - Deadline - July 1st, 2026 [July 1st, 2026]
- Donald Trump Has Officially Lost the Plot - The New Yorker - July 1st, 2026 [July 1st, 2026]
- Donald Trump hijacked Americas 250 and turned it into a theatre of the absurd - The Guardian - July 1st, 2026 [July 1st, 2026]
- President Donald Trump, 80, Obsesses Over Crowd Size as His Fair Empties Out - The Daily Beast - June 26th, 2026 [June 26th, 2026]
- Weekly quiz: Who did Donald Trump anger after saying they begged for a photo with him? - BBC - June 26th, 2026 [June 26th, 2026]
- How Donald Trump has changed the way diplomacy is done - The Conversation - June 22nd, 2026 [June 22nd, 2026]
- Pauline Hanson and Donald Trump both exploit voters fury. But her popularity is rising while his is at a low - The Guardian - June 22nd, 2026 [June 22nd, 2026]
- Donald Trump's approval rating as of today; Trump approval rating now - Yahoo - June 22nd, 2026 [June 22nd, 2026]
- President Donald Trump unveils the new Air Force One, a converted Qatari jet - NBC4 Washington - June 19th, 2026 [June 19th, 2026]
- Donald Trump Hedges His Bet in South Carolina - FITSNews - June 19th, 2026 [June 19th, 2026]
- Donald Trump gambles that Iran wants money more than power - The Economist - June 19th, 2026 [June 19th, 2026]
- "Donald Dump" depicts Trump with sludge oozing out of his mouth - Boing Boing - June 19th, 2026 [June 19th, 2026]
- President Donald Trump Struggles to Clasp Medal of Honor on US Army Veteran for More Than a Minute - Yahoo - June 19th, 2026 [June 19th, 2026]
- California governor Gavin Newsom accuses Donald Trump of directing DoJ to investigate him and his wife as it happened - The Guardian - June 16th, 2026 [June 16th, 2026]
- Donald Trump Says He Made a Peace Deal With Iran. Will It Stick? - Slate Magazine - June 16th, 2026 [June 16th, 2026]
- DW News. . US President Donald Trump says the Strait of Hormuz will be "fully open" by Friday, June 19, when the US prepares to sign a... - June 16th, 2026 [June 16th, 2026]
- As Donald Trump turns 80, he faces a foe he can never defeat: Father Time. Thats a problem for us all - The Guardian - June 14th, 2026 [June 14th, 2026]
- New batch of UFO files released by the Pentagon under Donald Trump administration describe spinning discs and more - ABC7 Chicago - June 14th, 2026 [June 14th, 2026]
- Donald Trump at 80: his life in pictures - The Times - June 14th, 2026 [June 14th, 2026]
- Donald Trump thinks the NFL should be renamed, says soccer should also be called football in the USA - Yahoo Sports - June 14th, 2026 [June 14th, 2026]
- Donald Trump Posts Cringe Throwback Pics in Self-Promo Shocker - The Daily Beast - June 14th, 2026 [June 14th, 2026]
- The Federal Reserve must soon give Donald Trump bad news - The Economist - June 10th, 2026 [June 10th, 2026]
- NBA Finals: President Donald Trump reportedly not expected to attend Game 4, but security zone around MSG will remain in place - Yahoo Sports - June 10th, 2026 [June 10th, 2026]
- What Donald Trump Will Never Understand About Fighting - The Atlantic - June 10th, 2026 [June 10th, 2026]
- Donald Trump, James Dolan tried to ruin NBA Finals vibe. The Knicks loss killed it - The New York Times - June 10th, 2026 [June 10th, 2026]
- A record 63% of Americans disapprove of how Donald Trump is handling the economy - YouGov - June 10th, 2026 [June 10th, 2026]
- MSG security tightened ahead of President Donald Trump's trip - ESPN - June 10th, 2026 [June 10th, 2026]
- Read the transcript: President Donald Trump interviewed by NBC News Meet the Press moderator Kristen Welker - NBC News - June 10th, 2026 [June 10th, 2026]
- President Donald Trump to attend Finals game in New York to root for his hometown Knicks - NBA.com - June 10th, 2026 [June 10th, 2026]
- Every guest Donald Trump brought to NBA Finals Game 3, including golfer granddaughter Kai - Yahoo Sports - June 10th, 2026 [June 10th, 2026]
- An Indian Billionaire Was Targeted by Trump. Then He Poured Money Into a Startup Secretly Backed by Donald Trump Jr. - ProPublica - June 10th, 2026 [June 10th, 2026]
- Donald Trump met with loud boos during national anthem at NBA Finals Game 3 - USA Today - June 10th, 2026 [June 10th, 2026]
- Donald Trump booed by the crowd during the anthem prior to Game 3 of the NBA Finals - AP News - June 10th, 2026 [June 10th, 2026]
- Donald Trump calls for Freedom 250 Concert to be canceled and suggests it is replaced by a MAGA rally following a mass exodus of scheduled performers.... - May 31st, 2026 [May 31st, 2026]
- Donald Trump Will Now Headline Freedom 250 Festival After More Than Half of the Planned Musical Acts Dropped Out - People.com - May 31st, 2026 [May 31st, 2026]
- Donald Trump Jr. and new wife share behind-the-scenes wedding video - CNN - May 31st, 2026 [May 31st, 2026]
- Donald Trump Offers to Perform at Freedom 250 Concert Himself: 'Only Great Patriots Invited' - Rolling Stone - May 31st, 2026 [May 31st, 2026]
- Donald Trump Wants Prediction Markets To 'Thrive', But AGA Boss Bill Miller Disagrees: The CFTC Is 'A Rogue Agency' - Yahoo Finance - May 31st, 2026 [May 31st, 2026]
- Joe Rogan appreciates how Donald Trump does wild st like UFC fights on the White House lawn - Yahoo Sports - May 31st, 2026 [May 31st, 2026]
- Donald Trump only a paper tiger, says Saudi expert - The Jerusalem Post - May 29th, 2026 [May 29th, 2026]
- Jaxson Dart, Abdul Carter explain their viewpoints on Giants QB's Donald Trump introduction - Yahoo Sports - May 29th, 2026 [May 29th, 2026]
- How many Americans think they could beat Donald Trump in a fight? - YouGov - May 11th, 2026 [May 11th, 2026]
- FAA employee from New Hampshire accused of threatening President Donald Trump - WMUR - May 5th, 2026 [May 5th, 2026]
- The soon-to-be-renamed Donald Trump airport has a logo and it's gold - The Palm Beach Post - May 5th, 2026 [May 5th, 2026]
- Donald Trump Is About to Be Humiliated in Front of the Whole World: Political Scientist Robert Pape - The Daily Beast - May 5th, 2026 [May 5th, 2026]
- Donald Trump Says He Wasnt Worried When Shooting Erupted at the White House Correspondents Dinner - People.com - April 27th, 2026 [April 27th, 2026]
- Donald Trump Reacts to Staged Theories About WHCD Shooting - Yahoo - April 27th, 2026 [April 27th, 2026]
- Note to Those So Inclined: Please Stop Trying to Kill Donald Trump - CounterPunch.org - April 27th, 2026 [April 27th, 2026]
- Tucker Carlson says he regrets backing Donald Trump and is tormented by it - The Guardian - April 21st, 2026 [April 21st, 2026]
- From Donald Trump to Jacob Frey has politics lost its profanity filter? - Northeastern University - April 21st, 2026 [April 21st, 2026]