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By James Hohmann

12/19/14 3:42 PM EST

Updated 12/20/14 4:28 AM EST

The Democratic National Committee wants surrogates to attack Jeb Bush as the Mitt Romney of 2016, an out-of-touch representative of the 1 percent who is more conservative than he lets on.

DNC strategists hosted a private conference call Friday to prepare Democrats going on the Sunday news shows to address the former Florida governors announcement this week that he will actively explore a run for president. A participant on the call shared the talking points with POLITICO, and a DNC official confirmed their veracity.

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The talking points offer a window into the Democratic plan of attack against the GOP establishment figure. It is also a strong indication that Democrats view Bush as a formidable general-election candidate, if he can make it through a GOP primary.

(Also on POLITICO: Hillary vs. Jeb)

Jeb Bush has spent his career doing what would benefit himself and people like him certainly not looking out for working Americans, the talking points say. Bush spent recent years cashing in on Wall Street as Americans were hit by the financial crisis. Since leaving public office, Bush has been involved in several problematic business deals, creating a multi-million dollar fund in a tax haven, and leveraging his family name to reap profits for himself.

Read more:
Leaked: Democrats' attack plan for Bush