Mediaboss Marketing

By Hunter Schwarz October 3 at 4:23 PM

Republicans and Democrats are about tied when it comes tospending in the countrys top gubernatorial races thanks to heavy spending by Republicans in Florida and Texas.

Broadcast and national cable television ad buys between September 12 and 25 in 15governors races across the country total $46.84 million, according to a Wesleyan Media Project study. Democratsaccount for 50.25 percent of that total.

Ad spending for gubernatorial race broadcast and national cable television buys from September 12 to 25:

Republicans biggest buy came in Florida, where Gov. Charlie Christ has a slim44-42 percent lead overformer Gov. Rick Scott among likely voters in a September Quinnipiac University poll. Republicans have spent $6.64 million on TV ad buys there, compared with $4.07 million by Democrats. Republicans are also outspending Democrats in Texas, Michigan, Kansas, Colorado, South Carolina, and Iowa.

Democrats highest spending is inIllinois, where theyve spent $4.17 million on Gov. Pat Quinn whos facing Republican Bruce Rauner. Democrats are also leading in spending in Wisconsin, New York, Georgia, Maine, Pennsylvania, Connecticut, and Minnesota.

Percentage ofgubernatorial race broadcast and national cable television buys from September 12 to 25 paid for by outside groups:

The study also broke down what percentage of ad spending came from outside groups. For Michigan Democrat Mark Shauer, 100 percent is from the Democratic Governors Association. The only other gubernatorial race Wesleyan Media Project reported where outside spending was over three-fourths is Republican Jeff Johnson in Minnesotawith86.75 percent.

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GovBeat: Republicans are about even with Democrats in governors race TV ad spending