Mediaboss Marketing

By Alexis Levinson Posted at 9:47 a.m. today

(Courtesy Echelon Insights)

Outside groups are driving the spending on broadcast television ads in the final months of the Michigan Senate race and Democrats are dominating the spending battle, according to a breakdown compiled by Republican firm Echelon Insights for Terri Lynn Lands campaign.

Land is running against Democratic Rep. Gary Peters in the open seat contest.

In the past month, 54.89 percent of ad spending in the race has come from outside groups, a higher percentage than any other Senate race in the country, according to the data, provided to CQ Roll Call.

Alaska is the only other state where more than half of ad spending comes from outside groups. Iowa and Colorado also have a high percentage of outside spending.

The bulk of that spending came from Democratic groups, with NextGen Climate, a group funded by billionaire Tom Steyer that focuses on environmental issues, at the top.

Democrats have far outspent Republicans here over the past month. Sixty-one percent of the spots aired on broadcast television over the past month were from Democrats, while Republicans funded 39 percent.

Spending from Democrats has ramped up dramatically over the past two weeks, particularly from the Democratic Senatorial Campaign Committee.

Excerpt from:
Democrats Dominate Michigan Senate Race Spending (Charts)