Mediaboss Marketing

By Abby Livingston Posted at 11:12 a.m. on Sept. 25

Benishek is a Republican from Michigan. (Tom Williams/CQ Roll Call)

Updated 3:49 p.m. | A Democratic super PAC has cut a television ad reservation for the partys best offensive opportunity in Michigan, according to two sources who monitor media buys.

House Majority PACs cancellation could be a sign Democrats are no longer optimistic their nominee, retired Army Maj. Gen.Jerry Cannon, can defeat Rep. Dan Benishek, R-Mich.

In June, HMP a super PAC that boosts House Democrats reserved $375,000 for the district, according toThe Washington Post. A Republican source said the reservationwas for Sept. 23 through Oct. 13 in the Marquette and Traverse City media markets.

But this week, HMP went dark in Michigans 1st District.

That HMP reservation previously filled in a two-week gap when the Democratic Congressional Campaign Committee did not plan on airing ads in the district.

According to a GOP source, Cannon is currently on television this week, but Democrats are not slated to air any ads in the district as of next week: The candidate, the DCCC and HMP have not bought or reserved airtime for the week of Sept. 30.

Cannon plans to be back on the air on Oct. 6, and the DCCC reserved another weeks-long window beginning Oct. 14.

The cancellation occurred several weeks ago, according to a Democratic insider. On Sept. 16, the National Republican Congressional Committee reserved $1 million in the Traverse City market.

See more here:
Democrats Cut Ad Time in Michigan House Race (Updated)