Mediaboss Marketing

Hillary Clintons circle wants to be quoted yawning at Jeb Bush, a sure sign of concern that he could beat her in 2016.

Hes got his own party to run in, and I will be very impressed if he makes it through that primary system, Paul Begala, a longtime adviser to Clinton and her husband, said after Bush announced this week that he is actively exploring a presidential run.

Make no mistake. Clintons team and other Democrats already are trying to figure out how to take on Bush, and theres no early consensus. They could portray him as a shadow of his brother, President George W. Bush, as a moderate who cant make it through his own partys primary, or as a candidate who is too conservative to win a general election.

A Bush-centric e-mail that EMILYs List sent to its donors on Wednesday took the latter approach.

Jeb Bush made it official. Hes exploring a run for president, reads the graphic embedded in the fundraising pitch from the group that supports women candidates who back abortion rights. As governor, he called himself the most pro-life governor in modern times....Imagine what hed do as president.

A button at the bottom of the e-mail says Help us get ready to hold Jeb Bush accountable. Donate.

Stephanie Schriock, the president of EMILYs list, is often mentioned as a possible campaign manager for the former First Lady. Jess McIntosh, a spokeswoman for the group, sought to portray Bush as too conservative for the American electorate.

Jeb Bush is going to spend a long time reminding everyone how conservative he is on these issues, she said. Voters are going to see that hes not on their side.

Yet at the same time, the Democratic super-PAC American Bridge released a Web video replete with clips of Republican commentators and news reporters saying Bush will struggle to win over conservatives. The group counts high-profile Clinton donors among its benefactors.

Jaime Harrison, the chairman of the South Carolina Democratic Party, said that if Bush runs and wins the Republican nomination, hell struggle to galvanize the conservative base because hes endorsed the Common Core education standards reviled by many in the Republican Party and speaks warmly of undocumented immigrants.

See original here:
Clinton, Democrats Cant Find Consensus to Beat Jeb Bush