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Rick Weiland is trying to sing his way to the Senate.

As national Democrats finalize plans to pour $1 million into South Dakota to help Weiland, the Democrat is flooding television airwaves with country song parodies.

Since April, his campaign has aired three music videos in the state that put an election-year spin on songs like Johnny Cashs Ive Been Everywhere and Roger Millers King of the Road.

Weiland, 56, has made campaign finance reform a central plank of his campaign.

In one parody, Big Wheel, inspired by Old Crow Medicine Shows rendition of Wagon Wheel, Weiland sings, So Im running for the Senate but Im not a big wheel, dont have an RV, just my automobile / Hey, no ones bought me.

In Everywhere Man, he changes Cashs lyrics to say, "I'm going everywhere man. Our country needs repair."

His songs are attracting attention because South Dakota is suddenly emerging as a competitive state in the battle over whether Democrats will maintain their majority in the Senate.

Democrats see South Dakota as a new opportunity to expand the midterm map. An independent candidate, former Republican Sen. Larry Pressler could siphon votes from Republican candidate Mike Rounds, a former governor who is facing controversy over a visa program scandal.

Weilands videos are mash-ups of campaign stops and performances, featuring what he calls the Take It Back Band, a mix of friends and family members named after his campaign slogan.

Its been good for the campaign and a good thing for politics, Weiland told ABC News. Ive gotten a lot of great feedback.

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South Dakota Democrat Wants to Ride Song Parodies to Senate