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The new Liberal Democrat election poster, which parodies a Conservative party election poster. Photograph: Liberal Democrats

Exactly 100 days before the UK general election, the Liberal Democrats have launched an election campaign poster that pokes fun at the Conservative partys ill-fated Road to a stronger economy poster.

The image, which has been posted to Facebook, depicts a long, straight road with the slogan Dont let Britain take the wrong turn. A sign pointing to the left reads Labour. Reckless Borrowing and a sign pointing to the right reads Conservatives. Reckless Cuts.

The poster is intended to poke fun at the Conservative partys first 2015 general election poster, which was launched on 2 January to widespread derision when it was discovered that the road pictured was from a photograph taken in 2008 near Weimar in Germany.

Speaking at the launch of the campaign, the Lib Dem leader, Nick Clegg said: The Conservatives want to veer off from the sensible economic plan we have set in coalition towards much harsher cuts than necessary to public services, especially in education. And Labour want to take us in the direction of reckless borrowing, threatening the economic recovery.

He said his party would stop Labour and the Conservatives from lurching to the extremes of left and right.

Clegg repeated a key line in the partys campaign, that the Liberal Democrats would give heart to a Conservative-led government and backbone to a Labour-led government, saying they would cut less than the Tories and borrow less than Labour.

The Liberal Democrats say that, as of Tuesday, their party headquarters in Westminster will be operating 24 hours a day to support its campaigns around the country. The party boasts that it has the best campaign technology of any UK political party and that they will be using techniques first trialled in the 2008 and 2012 US presidential campaigns.

Original post:
Liberal Democrat election poster parodies Conservative 'road to recovery'