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President Donald Trump, flanked by Sen. Tom Cotton, R-Ark., left, and Sen. David Perdue, R-Ga., speaks in the Roosevelt Room of the White House on Wednesday during the unveiling of legislation that would place new limits on legal immigration. Evan Vucci/AP hide caption

No single issue has been a greater animating force for the Republican base over the past decade than immigration except maybe the Affordable Care Act (a.k.a. Obamacare).

And with the failure of GOP health care efforts in Congress and sliding poll numbers this summer, the Trump White House seems to be making a concerted effort to elevate cultural wedge issues, from immigration and a announcing a ban on transgender people in the military to affirmative action and police conduct.

"Trump has been under siege since he took office," said Brian Jones, a Republican political consultant and veteran of several presidential campaigns, "and the cumulative effect of his administration's missteps is an eroding approval rating, even among Republicans."

So Trump's team is rolling the dice, betting that if he can't get something done through the usual avenues in Washington, he can at least keep his base supporters fired up outside of it with a dose of the cultural grievance that helped get him elected.

When a president's back is up against the wall, what he's got left is his base. He can't afford to lose his most ardent supporters, so, often, presidents go back to the embers they stoked to fire up those supporters in the first place be they cultural or economic.

The poem that you're referring to that was added later is not actually a part of the original Statue of Liberty."

Stephen Miller, White House policy adviser, on the Emma Lazarus poem "The New Colossus," found at the Statue of Liberty that references "huddled masses."

Wednesday, the Trump White House backed a hard-line immigration proposal that would significantly curtail legal immigration. The move came less than a week after the Senate health care bill went up in smoke and on the heels of some other culture-war moves from the president.

Trump tweeted a call for a ban on transgender people in the military; the Justice Department put up a personnel posting attempting to staff an effort to sue for racial discrimination against Asian Americans in university admissions; and Trump suggested in a speech to police that they should be "rough" with certain suspects.

That is all red meat for his base issues that have historically played to white grievance.

Out of the hot focus of the legislative and Russia investigation headlines, many of these issues have been there since the start of the Trump presidency. One of his first major efforts was the travel ban that targets people from six majority-Muslim countries. And the Justice Department is working to try to cut off funding to so-called sanctuary cities, as well as urging prosecutors to seek the toughest sentences possible for nonviolent drug offenders, reversing Obama-era policy.

"I assume they're doing it because these are policies that the president believes will 'make America great again,'" said Alex Conant, a former Republican National Committee spokesman and veteran political operative, who worked for Marco Rubio's presidential campaign. "Politically, it could help him maintain a floor as his poll numbers continue to slide."

And this week, Trump received the worst numbers of his presidency. A Quinnipiac poll had the president at just a 33 percent approval rating with Republican support slipping.

"Speak English"

"Speak English," the president and Sen. Tom Cotton, R-Ark., one of the sponsors of the immigration legislation, said was one of their requirements for those who want to come to the United States. They also said these new legal immigrants had to have skills that could help the economy and that they had to be able to financially support themselves.

When confronted with the poem at the Statue of Liberty about welcoming the tired, huddled masses, White House policy adviser Stephen Miller told reporters, "The poem that you're referring to that was added later is not actually a part of the original Statue of Liberty."

The poem The New Colossus by Emma Lazarus was added in 1903, 17 years after Lady Liberty was dedicated. It was written by Lazarus 20 years earlier as part of a fundraiser for the statue. Lazarus was the daughter of a wealthy sugar refining family, but was taken with the plight of the immigrants and refugees with whom she worked. Her poem depicts the Statue of Liberty as the "Mother of Exiles." Lazarus' story and poem are featured by the National Park Service on its Statue of Liberty website.

The American immigration story for lots, if not most, is one of people coming to the U.S. with little more than the clothes on their backs "yearning to breathe free." Many are escaping poverty or war or simply seeking a better life, a chance to live a middle-class existence for themselves and their children.

It's the quintessential American Dream, that anyone can make it in the U.S.

The Trump administration argues that it is pushing forward with backing the legislation because it would be good for American jobs, especially for minorities already in the country, who cannot find work.

"Among those hit the hardest in recent years have been immigrants and, very importantly, minority workers competing for jobs against brand-new arrivals," Trump said Wednesday in announcing his support for the bill. "And it has not been fair to our people, to our citizens, to our workers."

That sentiment is real. Anecdotally, low-skilled laborers have traditionally been prone to skepticism toward new immigrants, who can be paid less. Businesses argue that Americans won't take the more dangerous, laborious work.

NPR's Amita Kelly fact checked the claim on Friday, finding mixed conclusions:

"Economists disagree whether or how much an influx of immigrants depresses wages. Some have found that new immigrants depress wages for certain groups, such as teenagers or workers with a high school diploma or less. Others say the overall effect on the economy is tiny, and an influx of immigrant workers vitalizes the economy overall."

(Kelly also dove into the specific research cited by Miller, the White House policy adviser who has been pushing this issue for years going back to when he was an aide to Jeff Sessions when he was a senator.)

It's been a similar story for years. The Washington Post took a deep look at this in 2013 and wrote:

"According to some experts, the flood of Hispanic immigrant workers in the past 25 years both legal and illegal has had a much smaller effect on employment patterns than other trends, including factory flight overseas, weakened labor unions and a spate of recessions.

"They also say that low-skilled immigration has been both a boon and a burden to America. It has squeezed public services but generated tax revenue. It has depressed wages in some areas but has revitalized ailing communities. The group that suffers most from the influx of new foreign laborers, these experts report, are earlier immigrants."

Proving divisive

It's not just the immigration push that's proving divisive. So are the other recent controversial, culturally focused steps taken by the administration.

The Justice Department says its affirmative-action effort is about "racial discrimination against Asian Americans," according to a Justice Department spokeswoman, who added that the department "is committed to protecting all Americans from all forms of illegal race-based discrimination."

"Maybe now people will finally pay attention to something we Asian Americans have been talking about for so long," Joe Zhou told the Los Angeles Times. Zhou sued Harvard in 2015 on behalf of his son, who did not get in, despite being a valedictorian with a 4.44 grade-point average, near-perfect SATs and involvement in extracurricular activities.

But not all Asian-Americans feel that way. The advocacy group Asian Americans Advancing Justice condemned the Trump administration's move and said it supports affirmative-action policies.

"Affirmative action expands educational opportunities for all applicants in a society where cultural and racial biases in testing and access to quality education deny many students equal opportunity," the group wrote in a statement.

It noted that affirmative-action policies particularly help "low-income and working class Asian Americans and Pacific Islanders."

Civil rights groups say affirmative-action opponents often focus on Asian-Americans for these kinds of cases as part of an effort to weaken affirmative-action policies more broadly.

"Since the new administration has been in office, it has been moving very deliberately to operationalize its nativist agenda with policies like this one," Advancing Justice continued. "Instead of attacking affirmative action programs, the Trump administration should use its platform to increase opportunities for all students while continuing to address the persistent equity gaps for low-income students and students of color. We support affirmative action and refuse to allow Asian Americans to be used as a wedge between communities of color."

Cornell William Brooks, the former head of the NAACP, said on CNN Wednesday that the Justice Department was looking for "ideological victims" and "racial bogeymen" that don't exist.

That's part of why, despite Trump's appeal to racial and ethnic minorities that legal immigration hurts them they are less likely to peel away.

These things are always a matter of priorities.

Trump's attempts to win over black and brown communities have often fallen short. "What the hell do you have to lose?" he asked in comments aimed at black voters at a campaign rally delivered to a largely white crowd in a white Wisconsin suburb.

Trump wound up winning just 8 percent of black voters in 2016, less than George W. Bush in 2000 and 2004 and barely more than Mitt Romney in 2012.

In reality, those appeals were also largely aimed at trying to keep the GOP voting bloc together, an effort to make Trump appear open-minded to white, suburban Republicans.

The impending ban on transgender people serving in the military, which Trump announced via Twitter, caught Pentagon leaders off guard. Some seemed none-too-pleased with it and appear to be breaking ranks with their commander in chief.

Coast Guard Commandant Adm. Paul Zukunft told a transgender service member, for example, he "will not break faith."

Joint Chiefs of Staff Chairman Joseph Dunford issued a statement saying, "There will be no modifications to the current policy until the President's direction has been received by the secretary of defense and the secretary has issued implementation guidance."

Trying to stop the slide

The immigration legislation has little chance of passing in Congress. It doesn't have the support of 50 Republican senators, let alone the 60 total votes in the Senate needed to overcome a filibuster.

So why push this?

Narratives of health care failure and Russia investigations have dominated headlines and cable news over the past couple of months. And Trump's numbers have suffered because of it.

That Quinnipiac poll is hardly the only one. Every poll has shown a clear trend. Even Rasmussen, a polling outfit the statistical community frowns upon but the president pays attention to, had Trump at 38 percent Wednesday. Drudge highlighted the poll on its site in bolded and in red font this way:

These are historically bad numbers for a president. No one has been this low at the same time since polling began. But, in fairness, he also had historically bad numbers for any major-party nominee and still won the presidency.

That's important to remember, but it certainly didn't matter in the election, and it's not everything now. The actions the White House is taking and the issues the administration is pushing signal worries among the president's political team.

"Looking at this through a political lens," Jones said, "it appears these coordinated announcements are an effort to keep his core supporters engaged and on board the Trump train."

There are signs of bumpiness on the tracks. Trump won independents in 2016, but a late June NPR/PBS NewsHour/Marist poll, for example, found his approval had slipped 17 points with them since February.

His base, however, appeared intact. That may be changing. Traditionally, even in the worst of times, presidents retain very high support among their party. But Quinnipiac found a softening, a 10-point drop since June among Republicans saying they "very strongly" approve of the president. Barely a majority of Republicans said they "strongly approved," 53 percent, down from 63 percent two months ago.

"The trend is worrisome," Conant said.

Insider looking out?

Trump has begun distancing himself from congressional Republicans, referring to them as "they" and publicly shaming them for having promised action on health care for seven years.

But there's only so long a president can position himself as the "outsider." Obama certainly tried. He ran a re-election campaign partially on it.

Trump is at least now partly responsible for the legislative push and for making the argument for policies. That's something he has failed to do effectively. On health care, for example, he never got beyond boilerplate political talking points and engaged the public with any depth on the nuts and bolts of policy.

Yes, health care is complicated.

President Obama was steeped in policy and, on many issues, especially health care, he was his administration's best spokesman. But when there were failures, just like Trump, Obama blamed "Congress," all of Congress.

That infuriated his own party.

"The most important lesson I've learned, is that you can't change Washington from the inside," Obama said in September 2012, two months before winning re-election. "You can only change it from the outside."

For Trump, the blameless posture is complicated by the deal-maker persona he's created for himself. He wrote a book about it. Trump has pledged to make the "best" deals.

So far, though, he's dealt only with Republicans, making no serious push to bring Democrats on board. At this point, he's only at the threatening stage with Democrats.

Maybe that shouldn't be surprising, however, considering how Trump advocates making deals in The Art of the Deal. In one section, he imagines how he would have responded to a hostile takeover attempt that played out in a different company.

"I'm not saying I would also have won, but if I went down, it would have been kicking and screaming," he wrote. "I would have closed the hotel and let it rot. That's just my makeup. I fight when I feel I'm getting screwed, even if it's costly and difficult and highly risky."

That could explain tweets like this, sent in the wee hours of July 28, the morning after the Senate's Obamacare repeal effort failed:

"As I said from the beginning, let Obamacare implode, then deal. Watch!"

"Time to force the conversation"

The White House seems to see this culture push as good politics.

In the briefing room with reporters, Miller, for example, called the immigration legislation "enormously advantageous" and said it was "time to force the conversation on this issue."

He even explicitly mentioned "battleground states."

"Public support is so immense on this," Miller contended. "If you just look at the polling data in many key battleground states across the country that over time you're going to see massive public push for this kind of legislation."

That doesn't terribly sound unlike the unnamed White House aide, who told Axios this about the president's announcement of a ban on transgender people in the military:

"This forces Democrats in Rust Belt states like Ohio, Michigan, and Wisconsin, to take complete ownership of this issue. How will the blue-collar voters in these states respond when senators up for re-election in 2018 like Debbie Stabenow are forced to make their opposition to this a key plank of their campaigns?"

But, White House press secretary Sarah Huckabee Sanders disputed any electoral calculations behind the ban. Asked on July 26 if the decision had anything to do with trying to put pressure on Democrats in battleground seats, she said, "Not that I'm aware." She said it was all about "military readiness and unit cohesion."

A different official also told the Washington Post that the decision was about "military readiness and military resource decision." But, added, "It will be fun to watch some of them [Democrats] have to defend this, but that was never an impetus."

Some Republicans worry reviving the culture wars is the wrong place to focus to achieve the outcome this White House is looking for.

"The challenge is for every political action there is an equal and opposite reaction," Jones said, "and I think many Main Street Republicans, let alone independents, will bristle at proposals they consider to be exceptionally exclusionary particularly in the absence of addressing issues that traditionally animate the whole party, like tax reform."

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