Mediaboss Marketing

COMEDY BOOK: How Comedy Conquered Culture and the Magic That Makes It Work, by Jesse David Fox

OUTRAGEOUS: A History of Showbiz and the Culture Wars, by Kliph Nesteroff

Did you hear the one about cancel culture?

Of course you did, several times over, if youve paid any attention to modern comedy and its purveyors, many of whom have groused about how hard it is to be funny in todays climate. But two new books share an exasperation with the common sentiment that theres never been a worse time to express oneself than the present. Taking them, well, seriously can liberate us from repeating the past.

Kliph Nesteroffs fact-packed Outrageous: A History of Showbiz and the Culture Wars finds American entertainers in a perpetual state of despair over the censorious climate of their day whatever day it happens to be. Steve Allen, the original host of The Tonight Show, complained about the very touchy times in 1955; in 2015, Jerry Seinfeld said hed been warned away from playing colleges because of students sensitivities.

Social media gives the impression that people are more irrational, humorless and overly sensitive than in the past, Nesteroff writes, but vintage letters to the editor contain remarkably similar sentiments.

To Jesse David Fox, the author of Comedy Book, the risk of backlash is part of the point. Fox, a senior editor at New York magazines Vulture and a podcaster who regularly interviews comedians, puts it this way: Does political correctness make comedy harder to do? Sure, in the sense that it would be easier to run for a touchdown if you didnt have to worry about holding the ball, but thats the game. Its what makes it more exciting than watching a bunch of men sprinting with helmets on.

This is just one example of Foxs keen insight in his energetic and wise book, which focuses on the 90s and beyond, when, the author reckons, comedy became an ever-present, important, valued societal force. (Fox points out that before Seinfeld premiered in 1989, no comedian had ever headlined a show at Madison Square Gardens arena, yet by the time he wrote his book, 18 had.) Within broadly named chapters (Truth, Context, Audience), he crams vivid examples; his Timing section, which explores 9/11 jokes and the notion of too soon, is particularly adept at illustrating the use of humor in the face of tragedy.

Like many of his subjects, Fox knows his way around a pointed one-liner. A roast might sound mean, but its another way of saying I see you is one. If you are saying supposedly offensive things and the audience is instantly all onboard, it is not a comedy show, its a rally is another. That such rigorous thinking should at one point lead him to defend an Adam Sandler poop joke is a great gag in itself.

Fox is allergic to the kind of snobbery directed at broad comedy, maintaining that if its funny to anyone, its funny. Still, hes interested in parameters how 8:46, Dave Chappelles Netflix monologue inspired by the murder of George Floyd, functions as a piece of work in conversation with the history of comedy, and why the same comedians jokes targeting queer people fall short.

Comedy, Fox writes, is fundamentally play, and in his deft hands, the analysis of comedy can be playful, too. Fox knows that grand pronouncements on what makes funny things funny is dicey territory: The sense of what is funny is so subjective so completely built into your person that it feels objective, he writes.

His own life experiences and tastes are integral to his reporting. The first and last chapters of the book recount the deaths of immediate family members, which, he says, comedy helped him process. Comedy Book is not the definitive history of the past three-plus decades. Its Foxs history, and better for it.

Outrageous, the product of herculean research, has a wider purview than just comedy. Nesteroff touches on rock n roll, talk radio, the initial blowback received by early critics of Hitler and more.

However, what does and doesnt, should and shouldnt, make us laugh does take up a lot of space (Nesteroffs 2015 The Comedians is a full-fledged history of the form). Sometimes the laughs are inadvertent, as in a 1959 complaint from a viewer of the TV series Lassie who compared its portrayal of a litter of puppies to a sex show.

In no-frills prose, Nesteroff races through some two centuries of expression and backlash from blackface minstrelsy (criticized early on by Frederick Douglass) to the (formerly Dixie) Chicks (the country music trio whose titanic profile shrank several sizes after its lead singer publicly criticized President George W. Bush) rarely pausing for analysis and sometimes breezing by useful context. The book tends to home in on the moment when each brouhaha reached a fever pitch, which can give a distorted picture of the controversies and their ensuing fallouts.

Outrageous is nonetheless a useful compendium. Placing so many outrages next to one another exposes a call-and-response pattern, in which both sides of the political divide have tried to dictate acceptable speech for all. We may be partial to the intentions of one side, but the mechanics often look identical.

Unsurprisingly, its those already in power who often succeed. If there is a main character in Nesteroffs sea of stories, its Paul Weyrich, a John Birch Society alum who helped build an elaborate Culture War infrastructure with corporate cash and evangelical muscle, eventually cofounding the Heritage Foundation and the Moral Majority.

In sometimes clandestine ways, those groups have had a major impact in seeding American culture with conservative ideology, raging against what Weyrich called the Cultural Marxism of an elite few to dictate words, language and opinions while, Nesteroff writes, doing precisely that.

Outrageous portrays a country divided; theres no shortage of strife in Foxs book, but he believes fundamentally in the unifying power of comedy, which smooths conflicts and unites disparate groups. His faith is contagious.

Comedy is not stifled, he argues, but has enmeshed itself in how millennials and now Gen Z communicate. Superstars like Chappelle and Amy Schumer are endowed with the kind of trusted status once reserved for those in the purported truth business, like journalists, public intellectuals and politicians.

Can comedy make everything all better? Fox asks in conclusion. Of course not. But it makes it easier.

COMEDY BOOK: How Comedy Conquered Culture and the Magic That Makes It Work | By Jesse David Fox | Farrar, Straus & Giroux | 353 pp. | $29

OUTRAGEOUS: A History of Showbiz and the Culture Wars | By Kliph Nesteroff | Abrams | 312 pp. | $30

See the article here:
Two New Books Consider Comedy and the Culture Wars - The New York Times