Mediaboss Marketing

After Megxit, Morgxit. Yesterday, Piers Morganwhose longstanding animus toward Meghan Markle has reached a deranged fever pitch since she and her husband, Prince Harry, sat for an explosive interview with Oprah Winfreystormed off the set of Good Morning Britain, a breakfast show that he co-hosted on ITV (the same network, incidentally, that broadcast the Oprah interview in the UK). He had been challenged on air by a colleague, Alex Beresford, who suggested to Morgan that he dislikes Meghan because she snubbed him socially. Has she said anything about you since she cut you off? Beresford asked. I dont think she has, but yet you continue to trash her. At that, Morgan stood up and walked out. Sorry, he said, cant do this. Beresford shook his head. This is absolutely diabolical behavior, he said. Im sorry, but Piers spouts off on a regular basis and we all have to sit there and listen. Susanna Reid, Morgans co-host (who has also regularly sparred with him on air), cut in for a break. It wasnt yet 7am.

Initially, Morgan wasnt gone for long. He came back to conclude his argument with Beresford; later, he hosted an interview with Thomas Markle, Meghans estranged father, that watching journalists variously called uncomfortable and sickeningly gratuitous. By the end of the day, however, Morgan would be gone for good. ITV announced, in a terse statement, that Morgan had permanently quit Good Morning Britain, and that the network had accepted his decision. It offered no further details, but Carolyn McCall, ITVs CEO, had moved earlier, on an earnings call, to distance herself from comments Morgan had made about Meghans mental health. (Meghan told Oprah that she had suicidal thoughts while she was a working member of the royal family; Morgan said on Monday, I dont believe a word she says. I wouldnt believe her if she read me a weather report.) Mind, a mental-health charity that has worked with ITV, had disavowed Morgans remarks; Meghan reportedly lodged a formal complaint with the broadcaster, and thousands of viewers complained to Ofcom, Britains media regulator, which confirmed yesterday that it was investigating. This morning, Reid addressed Morgans absence on air. She was unable to muster many kind words, beyond acknowledging that Morgan had devoted fans. Piers and I have disagreed on many things, and that dynamic was one of the things that viewers loved about the program. He was without doubt an outspoken, challenging, opinionated, disruptive broadcaster, she said. Shows go on, and so on we go.

ICYMI: What the pandemic means for paywalls

Last night, Morgan broke his silence in a tweet that he hashtagged #TrustYourGut. This morning, he amped up the defiancebragging about yesterdays ratings, tweeting a Winston Churchill quote about free speech, doubling down on his Meghan skepticism, and saying, Im off to spend more time with my opinions. He was off, it turned out, to share more of his opinions with reporters outside his home. If I have to fall on my sword for expressing an honestly-held opinion about Meghan Markle and that diatribe of bilge she came out with in that interview, so be it, he said, over the clicking of cameras. Although the woke crowd will think that theyve canceled me, I think they will be rather disappointed when I re-emerge. Already, Morgans comrades in Britains (and Americas) anti-woke brigades have come rushing to his defense. When every single person on your TV screens or on the radio is identikit, dull as ditchwater, toeing the line, and spouting the same acceptable opinions every single day so that the Twitter mobs dont demand they are canceled, well, the thought police wont stop there, the right-wing broadcaster Julia Hartley-Brewer said on talk radio this morning. Theyll come for you next.

If this all sounds a bit Fox News-y to you, you wouldnt be the only one. In recent years, liberal commentators have fretted that a US-style culture war is gaining ground on the British righta dynamic fueled by Brexit, and its attendant nativist politics of xenophobia and chest-thumping national pride, that has since manifested in ever-more contrived rows whose particulars remain thoroughly British (the flag, patriotic anthems, national heritage) but whose totems and lexicon (statues, campus free speech, wokeness) increasingly feel Americanized. The governing Conservative Party has mainlined the politics of social grievance as its voter base has started to cross traditional class lines. On the media front, Fox News has entered the conversation: two new channels that are in the process of being set upone by Rupert Murdoch, the other by rivals including Andrew Neil, a veteran conservative journalist with longstanding ties both to the BBC and the Murdoch empireare banking on the growing popularity of brash anti-liberal commentary, and have already earned the moniker of British Foxes. No sooner had Morgan quit yesterday than he had been linked with both ventures.

The danger a British Fox could pose should not be dismissed out of hand; we need only look to the US to see that. But its far from clear that the American language of grievanceand the cancel culture wars, in particularreally resonate in the same way in the UK. And, most pertinently, Britain does not need to import this language at all. The Brits practically invented modern, media-driven outrage, albeit in print, not on screen; Murdoch was a menace in the UK long before Fox was a glint in his eye. Morgan cut his teeth at Murdoch tabloids, and went on to edit one of them. Britain, of course, exported Morgan to the US; he hosted a primetime show on CNN from 2011 through 2014, when the network literally canceled him, due to poor ratings. He is not, whatever he may say, being metaphorically canceled nowat least, not by anyone other than himself. If anything is true of the British media industry, it is that rich, white motormouths with tedious views about free speech and the royal family will never want for a professional home. As Amol Rajan, the BBCs media editor, wrote yesterday, Morgans job at Good Morning Britain may have fallen victim to the culture war, but thats different from saying Morgan himself is a victim of it; in some ways he has been a beneficiary. In many ways.

Meanwhile, a much more important conversationabout systemic racism in British society and the media, more narrowlyhas been overshadowed by Morgans theatrics. In the Oprah interview, Meghan and Harry called out racism in Britains press; the countrys Society of Editors declared categorically, in response, that the UK media is not bigoted, which itself prompted a backlash from well over a hundred British journalists of color, as well as from the editors of The Guardian, the Financial Times, and HuffPost UK, who called the statement proof of an industry in denial. Yesterday morning, Morgan stuck around long enough to hear Beresford, who identifies as mixed race, attest to the covert and overt racism he has experienced at work. I wish I had the privilege to sit on the fence, Beresford said afterward, but in order for me to do that I would have to strip myself of my identity and thats not something I can do. Royal feuds and cancel culture nonsense are not the only dynamics that straddle the Atlantic.

Below, more on the British media and the interview:

Other notable stories:

ICYMI: As protests grow in Myanmar, so do crackdowns on the press

Read the original here:
Racism, the culture wars, and the self-cancellation of Piers Morgan - Columbia Journalism Review