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Olympic gold medal winner Jessica Ennis-Hill suffered rape threats on Twitter after saying she wanted her name removed from one of Sheffield Uniteds stands if the club allowed convicted rapist Ched Evans to play for it again. Photograph: Graham Hughes/Observer

These days, if I spend too long on the internet, I feel like crawling back into the sea and trying to de-evolve my limbs. We have created an incredible tool for consolidating all human knowledge, connecting us across time and space, and we use it to Photoshop Benedict Cumberbatchs face on to otters and make politicians resign for tweeting a picture of a house.

Why do online spaces often feel so fractious? Because unlike our everyday lives, the internet never demands a rest from the culture wars. In the 1991 book that popularised that term, the sociologist James Davison Hunter recorded a European friend expressing surprise that Americans typically conduct their lives in private and with little controversy. He pointed out that issues such as the role of religion in public life seemed bloodlessly abstract only until they intersected with peoples everyday lives: their daughter wanted an abortion, a cousin revealed herself to be gay, or their local school changed its curriculum. The contemporary culture war touches virtually all Americans, wrote Hunter. Nearly everyone has stories to tell.

There is one big change since Hunter wrote his book. If everyone has stories to tell, now they have access to an audience, too. Through blogs and social media, they can easily find others who share their rage and express it together, perhaps directly to the person or organisation that caused it. On the internet, you can always find someone who is up for a ruck. The culture wars have been reborn as a 24-hour rolling soap opera where millions of us have a walk-on part and the unlucky few end up as villain of the week.

We live in a culture obsessed with offence, which is not in itself a bad thing most of us would agree that we would prefer not to anger or upset other people if we can help it. But we also swim in a sea of words: utterances that would once have flickered into life for a moment are now recorded for ever, parsed and picked over. Social media and the ubiquity of smartphones mean that almost any thought, no matter how small its intended audience, has the potential to go viral. Almost any of us can be dumped in front of the court of public opinion and put on trial for stupidity and thoughtlessness. An argument on a bus ends up on Buzzfeed; the rugby club song makes page nine of the Sun; a celebritys gaffe is replayed endlessly on 24-hour news.

Social scientists call this context collapse the idea that everything we say on Facebook or Twitter is potentially addressed to everybody, ever. The fact that for the vast majority of the time, no one outside your mum and your friends will read it makes it all the more disorienting if your musings are wrenched out of their original context and held up for public discussion.

One of the hallmarks of the early culture wars was that both sides were equally alert to minor slights. This is worth remembering today, when political correctness is usually diagnosed as a leftwing complaint an overdose of right-on trendiness causing spontaneous outbreaks of Winterval and trigger warnings.

The right is just as susceptible to hair-trigger outrage, however witness the brouhaha over what Emily Thornberry, the shadow attorney-general, did or didnt mean to say about working-class people when she tweeted a photograph of a flag-draped house. For the left, the inflammatory accusations are sexism, homophobia and racism alongside the newer charges of transphobia and whorephobia. For the right, its metropolitan snobbishness, a lack of patriotism, disrespect to the monarchy, and denigration of our boys in the armed forces. Any of these combustible subjects can spark a week-long orgy of backlash and counter-backlash, with arguments so convoluted they would leave medieval theologians reeling.

In the last month alone, weve discussed whether a comedian called Dapper Laughs should have had his ITV2 show cancelled once everyone realised his career was based entirely on witless sexism. Weve wondered whether Sam Pepper, a YouTube star who likes to be filmed grabbing womens bodies, is simply a misunderstood joker. Weve debated whether pickup artist Julien Blanc, who recommends seducing women with a choke opener, should have been refused a visa to enter Britain. And weve had South Yorkshire police investigating rape threats sent on Twitter to Jessica Ennis-Hill after she warned Sheffield United against re-signing convicted rapist Ched Evans. Its also been at least two months since Jeremy Clarkson said something deliberately crass, so expect another gate suffix over Christmas.

To move forward, we need to distinguish more clearly between people saying things with which we disagree, and those who make threats or advocate and incite violence. Blanc falls into the latter camp, and it is right that he should have been refused entry to Britain. Clarkson, on the other hand, is merely the price we have to pay for living in a democracy. (A democracy that is bizarrely enthralled by middle-aged men shouting POWER!!! as they drive round corners.)

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Now were all in danger of being caught up in the new culture wars, 24/7