Lil Nas X’s ‘Call Me By Your Name’ And Satan Shoes Spark A Culture War. It’s Paying Off. – Forbes
Lil Nas X came out publicly in 2019, but his most recent song, which plays on the conservative theme ... [+] that queerness is a sin, has renewed the conversation about his sexuality.
On Friday, singer Lil Nas X, born Montero Lamar Hill, released Montero (Call Me By Your Name), along with a heartfelt note to his 14-year-old self about coming out. The song, which is about no longer wanting to hide a queer relationship, was accompanied by a video featuring Lil Nas X as various biblical characters and a limited edition run of 666 Satan Shoes, which each contain a drop of human blood and cost $1,018 per pair.
The most genius part of the promotion, though, may not be the shoes or video. As one fan pointed out in a Tweet that was retweeted by the Grammy-award-winning singer, Call me by your name slaps 10x harder knowing how mad people are about it.
The culture war that the song, video and sneakers prompted has caused discussion of the track and singer to skyrocket. Since its release, there have been 1,776,444 tweets mentioning Lil Nas X, according to social analytics platform ListenFirst Media, up from just 50,529 tweets during the same period the week prior.
Montero has been streamed nearly 9 million times on Spotify and became the number 1 song on iTunes. The video has been viewed more than 32 million times on YouTube, where it became the number one trending video over the weekend. On TikTok, the app that propelled Lil Nas X to fame, the first clip of the video has 1.5 million likes. His limited edition Satan Shoes sold out in under one minute.
His older songs are also gaining ground, including his first hit, Old Town Road, which reached 3 billion on-demand streams on Monday. Since Montero was released, Lil Nas X has gained 422,934 new fans, followers or subscribers on his social media accounts, including 200,000 new subscribers on YouTube, according to ListenFirst. Hes also getting support from other musicians, including Miley Cyrus and Big Sean, who commented on one of Lil Nas Xs Instagram posts.
The singer first rose to popularity in 2019, when his song Old Town Road became a viral success on TikTok. The country-rap song spent a record-breaking 19 weeks at No. 1 on Billboards Hot 100. Lil Nas X earned $14 million that year and made Forbes 30 Under 30 list.
Lil Nas X publicly came out as gay on Twitter in 2019, but the Montero song and videowhich play on the conservative narrative that LGBTQ+ people will be condemned to hell and that homosexuality is a sinhas sparked fresh commentary about his sexuality and his music.
While fans and music critics are praising the song and video for celebrating queerness, conservative figures like South Dakota Governor Kristi Noam and pundit Candace Owens have taken to Twitter to criticize the song.
We are in a fight for the soul of our nation, Noam tweeted, employing the classic language of culture wars. We need to fight hard. And we need to fight smart. We have to win.
But the heckling from the right has only intensified support from Lil Nas Xs fansparticularly as he responds on social media, discussing the pain that he experienced growing up and suppressing his sexuality, and claps back, riling up the right even more.
ur a whole governor and u on here tweeting about some damn shoes. do ur job! he said, in a Tweet that garnered 183.6 likesseven-times more than Noams Tweet.
you know you did something right when she talks about it, he responded to Candace Owens.
i had 9 months to plan this rollout. yall are not gonna win bro, he tweeted on Monday.
Read the original post:
Lil Nas X's 'Call Me By Your Name' And Satan Shoes Spark A Culture War. It's Paying Off. - Forbes
- Culture comes first in cybersecurity. That puts cybersecurity on the front line in the culture wars - theregister.com - May 8th, 2025 [May 8th, 2025]
- While His Admin Delights In The Culture Wars, Trump Tiptoes Around Abortion. At Least For Now. - Talking Points Memo - May 8th, 2025 [May 8th, 2025]
- Australians have soundly rejected Trump-style culture wars. Now Albanese must act with courage and vision - The Guardian - May 8th, 2025 [May 8th, 2025]
- Culture wars, political polarization and deepening inequality: the roots of Trumpism - The Conversation - May 8th, 2025 [May 8th, 2025]
- THE OCEANSIDER: An Aside About the School Board Elections Culture Wars Trickle Down to Tillamook - Tillamook County Pioneer - May 8th, 2025 [May 8th, 2025]
- OPINION: Book bans draw libraries into damaging culture wars that undermine their purpose - The Hechinger Report - May 8th, 2025 [May 8th, 2025]
- PG Tips enters the tea culture wars with NCA - More About Advertising - May 8th, 2025 [May 8th, 2025]
- Debate over partisanship, culture wars in Mansfield ISD at center of school board race - Fort Worth Report - May 3rd, 2025 [May 3rd, 2025]
- Oklahoma Watch: The Supreme Court had classroom culture wars on top of mind in oral arguments - Duncan Banner - May 3rd, 2025 [May 3rd, 2025]
- The Supreme Court Had Classroom Culture Wars on Top of Mind in Oral Arguments - notus.org - May 3rd, 2025 [May 3rd, 2025]
- Culture wars and costings: election special podcast with Michelle Grattan and Amanda Dunn - The Conversation - May 3rd, 2025 [May 3rd, 2025]
- Online pile-ons and culture wars: how did we get here? - The Sydney Morning Herald - May 3rd, 2025 [May 3rd, 2025]
- Opinion | Can the Catholic Church Quit the Culture Wars? - The New York Times - April 30th, 2025 [April 30th, 2025]
- Morning Mail: Dutton switches to culture wars in last debate; Canada heartbroken after car ramming; Liverpool win league - The Guardian - April 30th, 2025 [April 30th, 2025]
- How your showerhead and fridge got roped into the culture wars - Grist.org - April 30th, 2025 [April 30th, 2025]
- Libraries have been in the crosshairs of culture wars throughout history - Houston Public Media - April 30th, 2025 [April 30th, 2025]
- Symbol of Injustice and the culture wars: Volleyball trans athlete and her teammates are caught in the middle - Genetic Literacy Project - April 30th, 2025 [April 30th, 2025]
- Fundamentalists in the Public Square: Evolution, Alcohol, and Culture Wars after the Scopes Trial - The Gospel Coalition - April 30th, 2025 [April 30th, 2025]
- Culture Wars talk New Single Typical Ways, And New Upcoming Album - Soundsphere magazine - April 30th, 2025 [April 30th, 2025]
- Can culture wars win elections? - Australian Broadcasting Corporation - April 30th, 2025 [April 30th, 2025]
- Peter Dutton flicks switch to culture wars as cost of living proves tough egg to crack - The Guardian - April 30th, 2025 [April 30th, 2025]
- VIDEO: Costings and culture wars as last week begins - Australian Broadcasting Corporation - April 30th, 2025 [April 30th, 2025]
- Justices Consider the Culture Wars During LGTBQ Storybook Hearing - Law.com - April 30th, 2025 [April 30th, 2025]
- Laura Tingle's Election: polls and culture wars in the final week - Australian Broadcasting Corporation - April 30th, 2025 [April 30th, 2025]
- Capitol Update: Rep. Brandon Woodard says GOP put culture wars over real solutions this session - Johnson County Post - April 21st, 2025 [April 21st, 2025]
- How Emerging Adults Have Historically Responded To Culture Wars - Forbes - April 21st, 2025 [April 21st, 2025]
- Campfire and culture wars: the history of the American summer camp - MSN - April 21st, 2025 [April 21st, 2025]
- The charts that show youngsters are rejecting the Lefts culture wars - The Telegraph - April 3rd, 2025 [April 3rd, 2025]
- Beyond the culture wars: How mysticism can get us beyond polarisation - Catholic Outlook - April 3rd, 2025 [April 3rd, 2025]
- Work and money worry young people more than culture wars or climate, UK poll finds - The Guardian - April 1st, 2025 [April 1st, 2025]
- Ag Secretary Uses Purse Strings to Press Culture Wars in States - DTN Progressive Farmer - April 1st, 2025 [April 1st, 2025]
- Lionel Shriver: Trump has ended US culture wars but UK is lagging - The Times - April 1st, 2025 [April 1st, 2025]
- No 10 happy to dip its toe into culture wars in row with Sentencing Council - The Guardian - April 1st, 2025 [April 1st, 2025]
- Canada ditches divisive culture wars for focused hyper-nationalism thanks to Donald Trump - Daily Maverick - April 1st, 2025 [April 1st, 2025]
- Disneys New Snow White Film Fights Culture Wars and Wins - Bloomberg - March 22nd, 2025 [March 22nd, 2025]
- Culture wars reach the classroom: What is the best way to teach children about gender and identity? - The Irish Times - March 22nd, 2025 [March 22nd, 2025]
- 'I thought we were done with the culture wars': Democrats push back on measure clarifying what makes school books 'harmful to minors' - Creative... - March 22nd, 2025 [March 22nd, 2025]
- Letter: Culture wars drove me away from the GOP - Bangor Daily News - March 9th, 2025 [March 9th, 2025]
- Beth Ann Rosica: Pennsylvania culture wars to be waged in the courtroom - Broad + Liberty - March 9th, 2025 [March 9th, 2025]
- I have a pathological need to be right: Ash Sarkar on culture wars, controversy and Corbyns lost legacy - The Guardian - March 7th, 2025 [March 7th, 2025]
- Alex Gibney to Exec Produce Doc About College Culture Wars and Freedom of Speech (EXCLUSIVE) - Variety - March 7th, 2025 [March 7th, 2025]
- Embrace of authoritarianism in US fueled by culture wars more than economy, study finds - The University of Kansas - March 7th, 2025 [March 7th, 2025]
- Memo to Hollywood: Theres No Running or Hiding From the Culture Wars - TheWrap - March 7th, 2025 [March 7th, 2025]
- Culture wars reach warfighters as area military bases ordered to scrub online content - Fredericksburg Free Press - March 7th, 2025 [March 7th, 2025]
- The WA election campaign has been about big promises, but culture wars are inescapable in contemporary politics - The Conversation Indonesia - March 7th, 2025 [March 7th, 2025]
- How the Right Hijacked the Working Class for Culture Wars - Social Europe - March 1st, 2025 [March 1st, 2025]
- Culture wars: Trumps takeover of arts is straight from the dictator playbook - The Guardian - March 1st, 2025 [March 1st, 2025]
- A correspondence from the Culture Wars - Carter County Times - March 1st, 2025 [March 1st, 2025]
- Hands on Wisconsin: School children are pawns in the culture wars - The Daily News - March 1st, 2025 [March 1st, 2025]
- Is a Trump backlash on its way? Well, eggs are as expensive as ever and you cant eat the culture wars - The Guardian - March 1st, 2025 [March 1st, 2025]
- How Donald Trump and his MAGA inner circle plan to win the culture wars - New York Post - February 9th, 2025 [February 9th, 2025]
- Gaming Is Becoming More Diverse, Opening a New Front in the Culture Wars - New Lines Magazine - February 9th, 2025 [February 9th, 2025]
- The Creed vs. the culture wars: Hunkered down in the Catholic demilitarized zone - America: The Jesuit Review - February 9th, 2025 [February 9th, 2025]
- The Guardian view on class politics: it has faded as culture wars have risen | Editorial - The Guardian - February 9th, 2025 [February 9th, 2025]
- US spending suggests that Irish culture wars are indeed imported by the Left - Gript - February 9th, 2025 [February 9th, 2025]
- How Donald Trump and his MAGA inner circle plan to win the culture wars - NewsBreak - February 9th, 2025 [February 9th, 2025]
- Port: Not every issue has to be a part of the culture wars - INFORUM - February 3rd, 2025 [February 3rd, 2025]
- Jaguar May Prove to Be the Latest Casualty in Culture Wars - autoevolution - February 3rd, 2025 [February 3rd, 2025]
- Is language the key to resolving the WFH v back-to-the-office culture wars? | Emma Beddington - The Guardian - January 27th, 2025 [January 27th, 2025]
- Sundance: Tame Stories Reflect an Indie World Battered by Economics, Culture Wars - TheWrap - January 27th, 2025 [January 27th, 2025]
- Trump Pulls the Military Back Into Political and Culture Wars - The Seattle Times - January 27th, 2025 [January 27th, 2025]
- Trump Pulls the Military Back Into the Political and Culture Wars - The New York Times - January 26th, 2025 [January 26th, 2025]
- March for Life in San Francisco Sparks Clashes and Culture Wars - SFist - January 26th, 2025 [January 26th, 2025]
- The worlds most embarrassing inauguration was led by the Culture Wars President - The Independent - January 26th, 2025 [January 26th, 2025]
- 'Culture wars' are costing school districts billions of dollars annually - Audacy - January 26th, 2025 [January 26th, 2025]
- Under The Malign Influence Of Trump, Britains Draining Culture Wars Are About To Get Even More Toxic - British Vogue - January 26th, 2025 [January 26th, 2025]
- Open spot will set future of this metro-east library board embroiled in culture wars - Yahoo! Voices - January 26th, 2025 [January 26th, 2025]
- Culture Wars And DJ Mailbox To Open For Maroon 5 Manila Concert - Billboard Philippines - January 26th, 2025 [January 26th, 2025]
- Trade Wars, Culture Wars, and Anti-Immigration: Trumps Big Promises - Kyiv Post - January 26th, 2025 [January 26th, 2025]
- Trans Georgians and allies brace for another year of culture wars in state Legislature - Decaturish.com - January 9th, 2025 [January 9th, 2025]
- Trans Georgians and allies brace for another year of culture wars in state Legislature - Georgia Recorder - January 9th, 2025 [January 9th, 2025]
- The Forgotten Book Genre That Explains a Lot About Todays Culture Wars - Slate - January 9th, 2025 [January 9th, 2025]
- Simon Schama on the culture wars: There is a faint smell of the 1930s - The Times - January 9th, 2025 [January 9th, 2025]
- The culture wars are coming for children with special needs Labour must tread carefully - The Guardian - January 1st, 2025 [January 1st, 2025]
- AI chip race, antitrust challenges, and culture wars: What lies ahead for Big Tech in 2025 - The Indian Express - January 1st, 2025 [January 1st, 2025]
- How to take climate change out of the culture wars - National Catholic Reporter - January 1st, 2025 [January 1st, 2025]
- Biblical grammar enters the culture wars - The Times of Israel - January 1st, 2025 [January 1st, 2025]
- Battles over books led the way in culture wars over education - Suncoast News - January 1st, 2025 [January 1st, 2025]
- David M. Lantigua: At 88, Pope Francis dances the tango with the global Catholic Church amid its culture wars - TribLIVE - January 1st, 2025 [January 1st, 2025]
- Eggs, coffee, chocolate, and the culture wars: Foodtech in 2024 - AgFunderNews - January 1st, 2025 [January 1st, 2025]