Jeff Chang Questions Color-Blind America in New Book, 'Who We Be'
In his newest book, Who We Be: The Colorization of America, Berkeley-based author Jeff Chang likens cultural events to waves. They are remembered for the monumental moment when they crash on the shore, but only reach that point after miles of building momentum beneath the ocean's surface. In other words, cultural shifts are known for the historical events that mark them, but actually roll on the floor of the collective subconscious for years before they break.
In the 400-page tome, released in October, Chang traces the representation of race in America from the first newspaper comic to feature an integrated cast in 1965, through the culture wars of the 1990s and the Obama campaign of 2008, all the way to George Zimmerman's trial in 2013. But this wave has been building for Chang since he first moved to Berkeley from his hometown of Honolulu, Hawaii in 1985.
The part Chinese, part Native Hawaiian eighteen-year-old relocated to study at UC Berkeley. When he left the ethnic melting pot that he grew up in, his identity was thrown into stark relief. "In your first few weeks at Cal, people will let you know you're a 'chink,'" said Chang in an interview. He was radicalized by the experience of being othered, and threw himself into the fight for more ethnic diversity in public universities, including the curriculum, student body, and faculty. By the time he left, the admissions cap limiting the number of Asian-American students at UC Berkeley was abolished.
Although Chang majored in economics to please his parents, he took as many classes as he could with professors who were engaged with contemporary issues surrounding race, such as Ronald Takaki. Takaki was an Asian-American intellectual and activist, also from Honolulu, who fought against right-wing traditionalist academics who were afraid of losing the "real" America to people of color. "He was a superhero to us," said Chang.
Meanwhile, Chang also became heavily involved with KALX, the student-run radio station, which was at the height of its countercultural heyday at the time. "I'd DJ at night, and we'd be activists all day, and somewhere in between I'd do homework, I guess," Chang recalled.
After graduating, Chang was convinced that he would go into politics, but quickly figured out that expressing his political beliefs through art felt much more right. In 1991, he founded an underground hip-hop label called Solesides with a group of up-and-coming musicians, namely DJ Shadow, Lyrics Born, and the duo Blackalicious. "It was the kind of thing where we were living the ideals of what we were talking about what folks had been talking about when I was an undergrad," said Chang. "We were making art that was changing the aesthetics, and sort of embodied a kind of cultural politics."
After about five years, the musical careers of Chang's peers took off, and he returned to writing. As part of the first class of graduate students to enter UCLA after the LA riots in 1992, Chang struggled to reconcile his activist and academic principles with the urban realities his hip-hop idols, such as Ice Cube, were rapping about. Out of that personal struggle came the inspiration for his first book, Can't Stop Won't Stop: A History of the Hip-Hop Generation, which chronicles the way that hip-hop transformed politics and pop culture in America.
Chang finally published the book in 2005, garnering widespread acclaim and the American Book Award. But after eventually settling into a job as the executive director of the Institute for Diversity in the Arts at Stanford University, Chang realized that he had left out a crucial cultural moment: his own college years. He thought of Ron Takaki and all of his other heroes who were fighting for people of color to gain cultural visibility at the time. No one was telling that story coherently, because it was still too fresh. But when he engaged with his students about the culture wars of the 1990s, he saw lightbulbs go on. Unlike the Sixties, the Nineties represent an unromanticized history that's recent and real enough to inform the contemporary fight for diversity.
Chang now lives on the same block in the same neighborhood that he lived on when he was attending UC Berkeley, and recalled that it was once very culturally rich. He used to live in the house that blues master Johnny Otis lived in and the cartoonist Morrie Turner was his neighbor. Much of Chang's book takes place in places that would be familiar to East Bay residents. He starts off with the story of Turner, the artist behind the first integrated newspaper comic, Wee Pals.
The reader meets Turner as he is crying tears of joyful disbelief on the night of Obama's election. Chang threads Obama's presidential story throughout the book, discussing how sinister re-renderings of his iconic campaign poster are emblematic of the way that visibility for people of color in America is so often a double-edged sword. He also follows the story of Shepard Fairey, recounting how the successful pop artist in a wild convergence of politics, street art, and grassroots organizing under the sentiment of "HOPE" changed the way that America would view Obama forever with his memorable depiction.
Originally posted here:
Jeff Chang Questions Color-Blind America in New Book, 'Who We Be'
- What Netflixs Little House On The Prairie remake says about todays culture wars - The Conversation - July 1st, 2026 [July 1st, 2026]
- Monday briefing: Will the heatwave spark action, or further inflame the culture wars? - The Guardian - July 1st, 2026 [July 1st, 2026]
- I will show you fear in a rainbow baseball cap: the rights culture wars come to MLB | Howard Bryant - The Guardian - June 28th, 2026 [June 28th, 2026]
- How Isaac Butlers The Perfect Moment explains the rise of the culture wars - San Francisco Chronicle - June 28th, 2026 [June 28th, 2026]
- Culture wars on the baseball field - Evangelical Focus - June 28th, 2026 [June 28th, 2026]
- The Culture Wars Feel Inescapable. It Wasn't Always This Way. - contrariannews.org - June 28th, 2026 [June 28th, 2026]
- Texas' Bible reading plan is the latest front in America's classroom culture wars - The Times of India - June 28th, 2026 [June 28th, 2026]
- Culture wars dividing the nation - FOX 13 Tampa Bay - June 22nd, 2026 [June 22nd, 2026]
- The UK has the means to avoid climate policy being driven by culture wars - The Conversation - June 16th, 2026 [June 16th, 2026]
- Texas Democratic gubernatorial candidate Hinojosa is making education the priority over culture wars - CBS News - June 16th, 2026 [June 16th, 2026]
- Opinion | Culture wars arent the only problem with two new Smithsonian museums - The Washington Post - June 16th, 2026 [June 16th, 2026]
- Opinion | Trumps culture wars will chase Team USA at the World Cup. Run. - The Washington Post - June 14th, 2026 [June 14th, 2026]
- Pope Leo wades into Spain's culture wars over soccer and the Catalan language in Barcelona - KVUE - June 14th, 2026 [June 14th, 2026]
- Why the Dems need to bring common sense to the culture wars - National Catholic Reporter - June 14th, 2026 [June 14th, 2026]
- Pope Leo XIV wades into Spain's culture wars over soccer and the Catalan language in Barcelona - Idaho Press - June 14th, 2026 [June 14th, 2026]
- Pope Leo wades into Spain's culture wars over soccer and the Catalan language in Barcelona - KSAT - June 14th, 2026 [June 14th, 2026]
- Pope Leo wades into Spain's culture wars over soccer and the Catalan language in Barcelona - Messenger-Inquirer - June 14th, 2026 [June 14th, 2026]
- Pope Leo wades into Spain's culture wars over soccer and the Catalan language in Barcelona - Eagle-Tribune - June 14th, 2026 [June 14th, 2026]
- Pope Leo wades into Spains culture wars over football and the Catalan language - BreakingNews.ie - June 14th, 2026 [June 14th, 2026]
- Pope Leo wades into Spain's culture wars over soccer and the Catalan language in Barcelona - MSN - June 14th, 2026 [June 14th, 2026]
- School board culture wars caused the most upheaval in purple districts, a new study finds - Inquirer.com - June 5th, 2026 [June 5th, 2026]
- Mapplethorpe nudes, the NEA and the birth of Americas culture wars - The Art Newspaper - June 5th, 2026 [June 5th, 2026]
- TV tonight: a major new culture wars drama from the great Russell T Davies - The Guardian - June 5th, 2026 [June 5th, 2026]
- Port: Could the culture wars bite legislative incumbents on their back sides? - InForum - May 27th, 2026 [May 27th, 2026]
- Culture wars vie with GOP economic message at Trump rally in New York - The Washington Post - May 27th, 2026 [May 27th, 2026]
- Op-Ed: Seth Oranburg: End the crypto culture wars with CLARITY - Washington Reporter - May 16th, 2026 [May 16th, 2026]
- Culture wars are hitting the art world in Venice - Modern Ghana - May 16th, 2026 [May 16th, 2026]
- Have the Culture Wars Come for Standardized Tests? Meet the New Conservative SAT - Town & Country Magazine - May 16th, 2026 [May 16th, 2026]
- Its time for the LNP to fight the Culture Wars - The Spectator Australia - May 16th, 2026 [May 16th, 2026]
- Wondered where the culture wars would end? Try a white influencer suing a charity for not offering her an internship - The Guardian - May 11th, 2026 [May 11th, 2026]
- Culture Wars: When National Culture Is Viewed as a Threat - The European Conservative - May 11th, 2026 [May 11th, 2026]
- Opinion: A new Governor General and a return to the culture wars - Winnipeg Free Press - May 11th, 2026 [May 11th, 2026]
- Whos bringing their culture wars to Anzac Day? | Fiona Katauskas - The Guardian - May 1st, 2026 [May 1st, 2026]
- Letters for April 28: Campaign focused on culture wars, not the commonwealth - The Virginian-Pilot - May 1st, 2026 [May 1st, 2026]
- The new culture wars (no, not those ones): leading London creatives demand change to save the future of art - London Evening Standard - May 1st, 2026 [May 1st, 2026]
- Rob Shaw: Black betting BC Conservative race shifts from culture wars to economics - Bowen Island Undercurrent - May 1st, 2026 [May 1st, 2026]
- Book bans and culture wars came for libraries. Theyre still standing strong - Salon.com - April 27th, 2026 [April 27th, 2026]
- Word of the Week: Calibri. A typeface skirmish in the culture wars - The Berkshire Eagle - April 27th, 2026 [April 27th, 2026]
- Opinion | The latest target in the culture wars - The Boston Globe - April 3rd, 2026 [April 3rd, 2026]
- Hegseths Culture Wars Are Inviting a Military Disaster - bloomberg.com - April 3rd, 2026 [April 3rd, 2026]
- How The Boys Predicted American Politics and Culture Wars - Social Life Magazine - April 3rd, 2026 [April 3rd, 2026]
- Why are culture wars taking priority over our wallets? | Letters - The Columbus Dispatch - March 30th, 2026 [March 30th, 2026]
- How Harry Potter won the culture wars with its new series - The Telegraph - March 30th, 2026 [March 30th, 2026]
- Lisa Nandy hits out at culture wars hours after BBC outrages women - you can't make it up - Daily Express - March 22nd, 2026 [March 22nd, 2026]
- The Culture Wars Are Coming for Your Electricity - Mother Jones - March 7th, 2026 [March 7th, 2026]
- AI is now part of the culture wars and real wars - The Verge - March 7th, 2026 [March 7th, 2026]
- Gen-Z vs. Boomers? Why Gen-X Is the Key to Solving Todays Workplace Culture Wars - inc.com - March 2nd, 2026 [March 2nd, 2026]
- Texas comptroller is the states top accountant. The candidates are campaigning on culture wars. - The Texas Tribune - March 2nd, 2026 [March 2nd, 2026]
- Varden: Dont Weaponize the Gospel in Culture Wars - EWTN Vatican - March 2nd, 2026 [March 2nd, 2026]
- Amplified: The Exportation of the Culture Wars disquieting study of weaponised rhetoric - The Irish Times - March 2nd, 2026 [March 2nd, 2026]
- Jeffrey Epstein and the Myth of the Culture Wars - Christianity Today - February 14th, 2026 [February 14th, 2026]
- Steven Roberts: Bad Bunny won this round of the culture wars - Rocky Mount Telegram - February 14th, 2026 [February 14th, 2026]
- Book review: The New Dark Age: Why liberals must win the culture wars by Nigel Biggar - The Church Times - February 14th, 2026 [February 14th, 2026]
- Memo to PM Carney - Japans Iron Lady has chosen realism over culture wars, and so must you: Stephen Nagy in National Newswatch - The Macdonald-Laurier... - February 14th, 2026 [February 14th, 2026]
- Live: Germany's Merz tells Munich conference US culture wars have created deep 'rift' with Europe - Yahoo News UK - February 14th, 2026 [February 14th, 2026]
- Reform will put an end to campus culture wars for good - The Telegraph - February 14th, 2026 [February 14th, 2026]
- Germany's Merz says culture wars have opened 'rift' between US and Europe - LBCI Lebanon - February 14th, 2026 [February 14th, 2026]
- Siriannis 2026 Predictions: Equity, AI And the New Culture Wars - AdvisorHub - January 24th, 2026 [January 24th, 2026]
- Opinion | Platos fall to culture wars carries a troubling irony - The Washington Post - January 24th, 2026 [January 24th, 2026]
- National Trust chief: I regret getting caught up in culture wars - The Times - January 24th, 2026 [January 24th, 2026]
- Why Georgias culture wars may be finally cooling - AJC.com - January 16th, 2026 [January 16th, 2026]
- Andy Warhol would have hated safe spaces. So why keep dragging dead artists into todays culture wars? - The Guardian - January 16th, 2026 [January 16th, 2026]
- Scott Adams, Dilbert creator who went from cubicle wars to culture wars, posts open letter to time with his death at 68 - Fortune - January 14th, 2026 [January 14th, 2026]
- Washingtons Other Culture Wars - puck.news - January 14th, 2026 [January 14th, 2026]
- Nonprofits at a Crossroads: Jeffrey Winn Reviews The Nonprofit Crisis: Leadership Through the Culture Wars, by Greg Berman - Law.com - January 14th, 2026 [January 14th, 2026]
- The man saving the Dutch masters from the culture wars - The Times - January 4th, 2026 [January 4th, 2026]
- The man saving the Dutch masters from the culture wars - thetimes.com - January 2nd, 2026 [January 2nd, 2026]
- Trump Is Dominating the Culture Wars. Next Comes a Battle Over Americas Story. - Yahoo Finance - January 2nd, 2026 [January 2nd, 2026]
- Trump Is Dominating the Culture Wars. Next Comes a Battle Over Americas Story. - The Wall Street Journal - December 31st, 2025 [December 31st, 2025]
- Rising Alt-Rockers Culture Wars Share New Groove-Rock Belter "In The Morning" - LIVING LIFE FEARLESS - December 27th, 2025 [December 27th, 2025]
- Popes, immigration courts and culture wars: Faith stories that made an impact in 2025 - America Magazine - December 27th, 2025 [December 27th, 2025]
- Jeans: Symbol of culture wars after viral ads - The Straits Times - December 27th, 2025 [December 27th, 2025]
- Book Review: "Discriminations: Making Peace in the Culture Wars" - The Humanist - December 25th, 2025 [December 25th, 2025]
- Friday essay: racism, misogyny and culture wars: Zadie Smith and Anne Enright help us make sense of troubling times - The Conversation - December 25th, 2025 [December 25th, 2025]
- Inside Meta's 'year of intensity' as its AI overhaul, culture wars, and crackdowns collide - Business Insider - December 16th, 2025 [December 16th, 2025]
- Calibri is woke and Times New Roman is MAGA: the culture wars come for fonts - Fortune - December 12th, 2025 [December 12th, 2025]
- Trump takes the culture wars to a level conservatives have only dreamed about - The Boston Globe - December 10th, 2025 [December 10th, 2025]
- Beyond Canadian vs. colonial - How Canadas past became a battleground in the culture wars: Geoff Russ for Inside Policy - The Macdonald-Laurier... - December 10th, 2025 [December 10th, 2025]
- How Japan is losing its top position in the culture wars to South Korea - Scroll.in - December 5th, 2025 [December 5th, 2025]
- US-Style Culture Wars Have Come to Britain but Who Is Starting Them? - Byline Times - November 16th, 2025 [November 16th, 2025]