Across the divide: Culture wars in the US and UK | Feature – Research Live

The culture wars phenomenon may not be as widespread in the UK as in the US, but brands may still need to tread carefully. By Liam Kay.

At the Republican National Convention in 1992, Pat Buchanan spoke about a cultural war equating to a struggle for the soul ofAmerica.James Davison Hunters 1991 book, Culture Wars: The Struggle to Define America, explained culture wars as a struggle to define American public life between progressives and the orthodox, while in the UK, many in the media have tried to import this definition from the US wholesale.

Culture wars today can be broadly seen asreferring to the battles between left and right wings of politics and society Democrats vs Republicans in the US or, increasingly, remain vs leave in the UK, according to the 2018 NatCen report, TheEmotional Legacy of Brexit.

Recent use of the term has surged. In 2015, there were 21 articles in mainstream UK newspapers that mentioned a UK culture war, while, by 2020, there were 534, according to Kings College London research.

Businesses are often caught in the middle. Last year, Coca-Cola condemned a voting law in ...

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Across the divide: Culture wars in the US and UK | Feature - Research Live

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