Mediaboss Marketing

In the run-up to Chinas 13th National Peoples Congress on May 22, the chairman of its Standing Committee, Li Zhanshu, said how important it was that the session was being held in the middle of the global coronavirus pandemic. Li remarked the session was being held at a time when overseas Covid-19 epidemic situations remain grim and complex, while in China major strategic achievements have been made.

Such differentiation between China and the rest of the world is likely to become more prominent in Chinese Communist Party, commonly known as CCP, rhetoric as the nations success is attributed to its socialist political system. The English version of the Peoples Daily commented in its coverage of the National Peoples Congress that foreigners will be looking to Chinas socialist system for enlightenment and guidance as they emerge from the shadow of the pandemic.

The CCP is now proclaiming its success over Covid-19 as a victory for President Xi Jinpings brand of Marxism.

Early in the war against coronavirus, it was predicted that the CCP would be one of the most high-profile casualties. But rumours of the CCPs demise were premature. As China deployed an increasingly vast and sophisticated surveillance system, the pandemic has accelerated the partys authority and control, not caused it to crumble.

While many countries declared war on Covid-19, China stressed it was a Peoples War. Such an analogy recalls the rhetoric of Mao Zedong, who called for a Peoples War to liberate China from the Imperial Japanese in 1938.

By talking about the pandemic in the same language, Xi identified the magnitude of the threat posed by Covid-19. But he also signified that the war would be waged according to the spirit, ideology and beliefs of the CCP and in an effort infused with Chinese socialist characteristics. Victory in this war will be a vindication of Xis Marxist strategy.

As a researcher of the uses of contemporary Marxism in bolstering ideas of citizen obligation and state legitimacy, I am looking at how China channels revolutionary analogies. Seventy years after the founding of the Peoples Republic, Xi has been notable in his efforts to re-establish Marxism at the heart of Chinese politics.

One of the key rationales Xi gives for the strengthening of Marxism is that the ideology can restore Chinas social cohesion. This is required to address the ills of hedonism, extravagance and corruption which have infected China as an inevitable result of opening up to the West.

As China recovers, its success in containing the virus is being put down to the devotion and solidarity of the people. Such claims are not unfounded: a World Health Organization-China joint mission report particularly praised the Chinese peoples solidarity and collective action during the pandemic. Such praise for solidarity will doubtless vindicate Xis efforts in creating a more cohesive and collectively minded populace.

Xi consistently asserts that Chinese leadership is guided by Marxisms scientific truth. An ambiguous term, Xi often explains this approach as one that uses Marxist theory to identify the best way to solve practical challenges. As the CCP deploys a mix of advanced technology and traditional socialist organisational models to tackle Covid-19, this will doubtless exemplify such practical use of Marxism.

Successfully tackling the outbreak is vital for the CCPs domestic legitimacy. Since the early years of the Peoples Republic of China, the promise of eradicating disease and improving the health of all has been at the centre of communist propaganda. Such focus has created an inextricable link between health and Chinese politics. Given this link, the war against Covid-19 was of vital importance for the CCPs legitimacy. Nonetheless, the global nature of the pandemic means that the success China has will also be judged in relation to how other countries, especially Western liberal states, handle the crisis.

Chinese state media claimed Chinas low death rate relative to other hard-hit countries was due to the superiority of socialist Chinas institutional framework. Such assertions have been made in the context of an ideological war with the West, stressing the benefits of Chinese socialism in relation to the weaknesses of Western capitalism.

In the Hong Kong edition of the China Daily, this political message was explicit: Covid-19 should make the people of Hong Kong, who have long been under the influence of Western ideology, recognise the benefits of the alternative socialist system.

In Marxist philosophy, progress comes through conflict. Chinese officials have evoked such belief, quoting Friedrich Engels in particular to claim that Comrade Xis new era will emerge stronger from its struggle with Covid-19. The CCP is already in the process of drafting a book to be published in multiple languages showcasing the key role of the CCP and Chinas socialist system in defeating the virus.

Rather than causing communist China to crumble, the virus will likely serve as a catalyst in Xis bid to present his brand of Marxism as a challenge to the global capitalist system.

Ruairidh Brown, Academic Tutor and Year One Coordinator in International Studies, University of Nottingham.

This article first appeared on The Conversation.

Follow this link:
China is using its coronavirus wins to push Xis brand of communism on the international stage - Scroll.in