Mediaboss Marketing

Compared to the necessity of creators to have access to expensive physical infrastructure, not to mention publishing power structures needed to negotiate to get their product out on TV or radio its clear where the core strength and appeal of podcasting lies.

Its the last, but a pretty solid mass medium standing democratic in the way its available to everyone, cheap to produce and consume, and discoverable with minimum effort and investment in terms of equipment and service fees.

If you have an internet connection and basic recording equipment, can cover bandwidth costs, and know how to use RSS as a content distribution tool that is pretty much all you need to be podcasting to everyone.

Nevertheless, to be able to reach a wider audience, its necessary to be discoverable in podcasting and/or streaming apps, that allow their users to search podcasts listed by dedicated directories.

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Using a free and open source podcasting app will provide you with several diverse podcast directories to choose from: the overpowering and omnipresent one maintained by Apple, and then some David(s) to this Goliath, like open source gPodder and Fyyd.

Three choices, particularly with one obviously disproportionately dominant as far as normal users and podcasters are concerned, doesnt seem like much; but its still better than just one, controlled by an entity beholden to nothing but itself like Apple, or others very similar to it like Google and Spotify.

So whats wrong with that? Dont Apple and its giant co-conspirator tech brethren already index everything published on the planet anyway? Well, the reliability and future viability of this model is now doubted and challenged by podfather Adam Curry and developer Dave Jones, who are throwing their weight behind a new open directory thats available to developers who wish to include it in their podcast apps.

Its called simply, Podcast Index. The goal is to provide an alternative to Apples dominant index that Curry suspects is now being tinkered with as opposed to the goal of Podcast Index to uphold some podcast pioneer standards of universal availability, for free, and for any use.

The main concern around Apple is that its a very centralized private entity () controlling pretty much what everybody considers the default yellow pages for podcasting while the solution is to offer an alternative as an open project to preserve podcasting as a platform for free speech.

See the original post here:
The move to keep podcasting free of censorship - Reclaim The Net