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Google appears to be backtracking on its once unshakeable anti-censorship stance, after removing a feature from its Chinese site designed to help users avoid getting cut off from the internet.

The feature -- which flagged up a warning message whenever a user began typing a censored word, then redirected them to a help page that explained how to avoid being cut off from the web -- appears to have been disabled some time between 5 and 8 December 2012, reports GreatFire.org.

The anti-censorship feature only came into being in June 2012, at which time it was almost immediately blocked by China. Google retaliated by embedding the function into the html of its start page, thus rendering it permanent, bar a total Google block. And on 9 November 2012, that's just what the Chinese authorities did. The site was blocked for around 24 hours and censorship of Gmail was stepped up considerably thereafter.

"It may have been an instance of the government showing off its power to Google and using it as a leverage in their negotiations," speculates GreatFire.org. "In the end, Google may have decided that providing a restricted version of Google Search and a slow but usable Gmail to Chinese users is much better than being completely cut off."

Google launched Google.cn back in 2006 and has been exchanging threats with the Chinese authorities ever since. The search engine attempted to tread a fine line between keeping the authorities and its users happy, but by 2010 tensions had escalated exponentially. Google announced it would no longer censor its search results in China, but instead redirect traffic to its uncensored Hong Kong site, following a cyber attack that it claimed originated in China.

At the time, Sergey Brin commented that Google would continue in its aim to preserve "the principles of the openness and freedom of information on the internet". Meanwhile, however, China's Minister of Industry and Information Technology Li Yizhong asserted that Google should step in line with the law or "pay the consequences".

"What needs to be shut down will be shut down, what needs to be blocked will be blocked," she said at the time.

Google might appear to be selectively abiding by the web's freedom of information motto, but it has done more than some in challenging China's stranglehold on internet freedoms.

The actions do, however, echo Brin's despondence with the situation as relayed to the Guardian in April 2012. He said that somewhere between the rampant censorship and ongoing global cyberwars, he had been proven wrong in his belief that no country could restrict the internet for too long. "I thought there was no way to put the genie back in the bottle, but now it seems in certain areas the genie has been put back in the bottle," he said.

It may just be that Google has also come to the realisation that with its meagre five percent marketshare in China -- compared to competitor Baidu's 74 percent -- it will not be able to achieve much when it comes to making a dent in the country's censorship policies, nor the public's access to information. You have to be in the game to win it, so perhaps the search giant is opting to shelve its futile cat and mouse game with China for a while, and play ball instead.

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Google backtracks on Chinese anti-censorship feature