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Following a damning report over the weekend by Chinas state-run broadcaster, China Central Television, alleging the proliferation of vulgar content through popular live streaming apps, authorities in Beijing met yesterday with the operators of three popular apps, ordering them to fully submit to rectification, or zhenggai a term that refers in Chinese to an overhaul of operations, possibly involving the removal or reshuffling of management staff.

The three app operators were reportedly invited to discussions with the Beijing municipal office of the Cyberspace Administration of China and ordered to immediately desist from unspecified violations of Chinese regulations.

They include Toutiao (), an app that offers automated selection of news stories, and Volcano Live () and Pepper Live (), both social platforms for live video streaming. Toutiao was apparently included in the action against live streaming services because it began providing regular links to live streamed shows last year.

Pepper Live. Photo: Pepper Live website screenshot.

The discussions reportedly involved the municipal public security bureau as well as the Administrative Law Enforcement Corps of the Culture Market (), which often spearheads local campaigns in China against obscene or pornographic content.

The Administrative Law Enforcement Corps has already opened investigations against the above-mentioned live streaming services, state media reported, and will refer criminal cases against individual live broadcasterspresumably meaning users of the servicesto the police.

The next step, according to media reports, is for the three official agencies to take up the issue of content violations with Apple Inc., demanding that it strengthen review procedures for live streaming services offered through its AppStore.

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Live streaming apps emerged in China during the second half of 2015, developing rapidly. By the end of 2015, the country had close to 200 live streaming platforms in operation. The emerging industry experienced tremendous growth in China in 2016, reaching an estimated 344 million users by years end.

But live streaming apps have also come under intense scrutiny. Earlier this month, the Cyberspace Administration of China (CAC), the internet control body created by President Xi Jinping in 2014, announced that it had shut down 18 live streaming apps operating illegally, saying anchors, or individual program hosts, had spread illegal content, dressed in military or police uniforms or were scantily dressed and acted flirtatiously.

The online behaviour of the anchors violated relevant internet information service or live streaming laws and regulations, offended socialist core values, and brought negative impact to the healthy growth of the young and teenagers, the CAC said.

The Cyberspace Administration of Chinas website. Photo: Website screenshot.

The agency has so far blacklisted close to 2,000 anchors it said had severely violated relevant regulations, preventing them from registering new accounts on live streaming platforms.

While the report from CCTV and campaigns against live streaming have emphasised the need to restrict indecent content for the benefit of Chinese youth, it is also clear that tightening restrictions are part of a broader effort to assert control over all forms of content finding space through these new services.

Back in January, an article in the Peoples Tribune, published by the official Peoples Daily, noted that streaming platforms made it difficult to control guidance of speech (), a reference to the overarching goal of social and political control through the media. The article also said some content on live streaming platforms disadvantaged the correct channelling of public opinion, a term denoting the Partys control and manipulation of information.

Owing to the fact that online anchors do not require examination of credentials to start working, it said, some anchors lack political literacy and media integrity. They take a shallow view of problems and wantonly criticise political events, inciting the sentiments of the people and demonising public figures.

Their inflammatory and severe language disadvantages correct channelling of public opinion, harms the development of general political literacy, and even unleashes irrational and extreme patriotic behaviour, doing damage to society.

Soon after news of the discussion with the three apps went public yesterday, one of the companies concerned, Pepper Live, posted a notice online in which it thanked CCTV for its attention to and monitoring of the live streaming industry, and pledged to improve its oversight, helping to clean up the live streaming environment.

Noting that it already had 600 internal staff dedicated to content review on a 24-hour basis, the platform said it would further expand the intensity of oversight in light of line-balls a reference to media content that falls just out of bounds or pushes the envelope.

See also:Chinese authorities order overhaul of video site that posted footage of Tiananmen car incident

As an industry that is still very young, live streaming is in a period of rapid development, and a number of problems have emerged in this process, read the notice from Pepper Live.

As we strengthen our internal controls, we also call on our colleagues in the live streaming industry to respect national laws and regulations, strengthening the oversight and management of live streaming content, and building a green and healthy live streaming environment.

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Chinese authorities strike against live streaming apps: Morality or censorship? - Hong Kong Free Press