Mediaboss Marketing

Posted at 2:21 pm September 24, 2012

Tags: Technology Industry, Telecommunications

By Alexander Villafania

MAKATI CITY, METRO MANILA It seems the National Telecommunications Commissions (NTC) benchmark report on two of the countrys mobile telecommunications companies is causing a furor as both Globe Telecom and Smart Communications counter each others claims of being the better network.

In a press conference held last September 20, Globe executives led by its President Ernest Cu argued about the interpretation of the NTCs recently released benchmark, which showed that its rival company having a lead in several areas, including network signal strength, voice transmission quality, call setup time, and dropped calls.

Cu insisted that Globes legacy network remains to be more stable compared to Smarts upgraded infrastructure. In fact, Cu cited that its call setup failure rate (CSFR) is placed at 4.45 percent, which is closer to the NTCs benchmark standard of 4 percent.

In comparison, Smart showed a 9.95 percent CSFR in the NTC test.

Cu stressed that Globes drop call rate is at 1.6 percent, which is well within the 2 percent standard. Cu also countered that its rival firms negative marketing and advertising claims of dropped calls by Globe subscribers has no basis.

The Globe official also argued about signal quality rate. While the NTC standard put average signal quality at 4, Globe has a signal rate of 0.72, slightly lower than Smarts modernized network rate of 0.63. Cu insisted that this very small difference still does not deserve negative claims by the rival network.

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Word war heats up between telcos over NTC report

Mission MCLB: MCLB Public Affairs Office

The Public Affairs Office at the Marine Corps Logistics Base exists to communicate the base's story to the Southwest Georgia community, military, and the world.

MCLB Public Affairs Specialist Marti Gatlin says the office is in charge of the communication within and about the base. We feel its really important to tell the Marine Corps story. The marines here have a very important job and we want to make sure the public understands what they do says Gatlin.

The purpose of the office is to keep all marines, Department of defense employees, and the southwest community in the loop, which is no easy feat according to 1st. Lt. Kyle Thomas, the Deputy Public Affairs Officer. So its really important for us to engage the media and have the media tell the story or at least our side of the story depending on what that is. Because thats what people see, thats what people look at says Thomas.

That communication comes in multiple formats like email, phone, the paper, news reports, and social media. Base officials say for safety reasons they can't disclose everything that happens on base. We don't give out information about how many military working dogs we have on base or how many police officers we have, or marines or precise times when marines are moving because thats information that potential enemies can use against us says Thomas.

In addition to their regular responsibilities MCLB Editor Nathan Hanks works with the staff to produce a weekly paper called 'The Emblem'. We publish about 3,000 here on base and they're distributed throughout the base and at various locations. We have various locations out in town as well, about 500 are distributed out in town says Hanks.

The base has lots of marines and sailors who like to spend their free time in the community, in the color guard, and more, so Pamela Jackson is their Community Relations Specialist to help organize it all. Im responsible for coordinating all the volunteers, for marines to go out and do everything from the senior citizens prom, to the snickers marathon, they just volunteer in any capacity they can legally volunteer in says Jackson.

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Spreading the word about the Marines

Brussels (dpa) - Chinese Premier Wen Jiabao was due to meet the European Unions most senior figures Thursday at his last EU-China summit before leaving office later this year, at a meeting aimed at deepening the relationship between the two economic giants.

No big decisions were expected of Wens talks with European Commission President Jose Manuel Barroso and European Council President Herman Van Rompuy, but issues are to include Chinas human rights record and a territorial dispute over islands in the East China Sea.

The EU and China - the worlds first and third largest economies respectively - are also to discuss their strategic partnership and the economic situations in China and the eurozone, its largest export market.

The talks come against the backdrop of an EU trade investigation into suspicions that Chinese solar panels are undercutting EU prices, launched earlier this month.

The build up to the summit was overshadowed by the decision not to hold a press conference, after EU sources said it had been "simply not possible" to accommodate conditions set by Beijing.

Chinese stipulations would have only enabled 15 European press representatives to attend, and ask just two questions between them, said a spokeswoman for the international press association.

Previous EU-China summits have also denied journalists the opportunity to ask questions of Chinas leadership. dpa hm mat npr Author: Helen Maguire

Read more here:
REFILE : EU-China summit is swansong for Wen Jiabao Eds: Adds dropped word in lead graf

As our regular CityNews.ca series continues, we look at events happening in the city for all ages and interests.

Sept. 21-23, 2012

For families: Some parents may find it hard to get their kids to sit still and enjoy a book, but the annual Word on the Street festival is set to, once again, prove that reading is cool. Therell be lots of neat things for kids, including art workshops, live performances, and famed poet Dennis Lee will read his classic at an Alligator Pie Party. There will, of course, be plenty of grownup fun too. The festival returns to its roots this year and will be held on the street on Queens Park Crescent. Sunday. 11 a.m.- 6 p.m. Free. Wordonthestreet.ca

For visitors: The CN Tower, the ROM and Eaton Centre are great Toronto tourist attractions, but why not try something different? Check out some of the citys fiercest roller derby competitors at the Toronto championships at the Bunker at Downsview Park. Chicks Ahoy will be defending their title against Gore-Gore Rollergirls. Act fast because the event typically sells out in a jiffy. 40 Carl Hall Rd. Saturday. 7:30 p.m. Advance online tickets: $14. Torontorollerderby.com

For singles: The weather has turned chilly and as fall arrives you may want to make some changes to make your home feel a little cozier, to de-clutter or remodel a room. The Fall Home Show is the place youll want to be this weekend where designers will be on hand to offer tips. The Better Living Centre at Exhibition Place. Friday 11 a.m. to 9 p.m., Saturday 10 a.m. to 9 p.m. and Sunday 10 a.m. to 6 p.m. Adult tickets are $15 at the door, seniors and kids 13 to 17 are $13. Children under 12 are free. Fallhomeshow.com

For charity: Join the thousands of people expected to hit downtown streets to raise funds for the AIDS Committee of Toronto (ACT). This years fundraising goal is $500,000. The five-kilometre walk starts at Carlton and Church streets. Sunday. 2 p.m. Aidswalktoronto.ca

For kicks: Pull that pair of old fancy pants out of the closet, press that knee-length skirt and matching jacket, dust off that bowler and then hop on your bike and head out to the annual Tweed Ride Toronto. Participants will cycle past some landmarks, enjoy high tea and then end the event with a swinging dance party. All funds raised go to Bikes Without Borders. Saturday. Registration starts at 2:30 p.m. at Trinity Bellwoods Park. Registration: $25 for individuals. Tweedridetoronto.com

If you have a suggestion for this weekly article, email us at torontoweb@citynews.ca or submit it here or via our iPhone and iPad app.

Original post:
5 things to do this weekend: book fest, old-timey bike ride & the Home Show

By ANN SANNER Associated Press

COLUMBUS, Ohio (AP) - Ohio officials are ramping up their efforts to reach out to owners who now have to register their dangerous, wild animals with the state.

The Ohio Department of Agriculture says one person has registered since the law took effect a couple of weeks ago, on Sept. 5. Three others tried, but had incomplete forms because their animals didn't have microchips containing identification.

It's unknown exactly how many Ohioans have such creatures, which is part of the state's challenge. The agency says it plans to work with veterinarians and an owners group to spread the word about the Nov. 5 registration deadline.

Efforts to regulate dangerous wildlife took on new urgency last fall, when a suicidal owner near Zanesville released dozens of exotic animals, including black bears, lions and Bengal tigers.

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The rest is here:
Ohio to spread word about new exotic animal law