Whatever they claim, deflect the blame, and never explain. Vindication might be unlikely, but victimhood means never having to say you are sorry. A rag-tag army of attention-seekers, rabble-rousers and conspiracy theorists will rally to the most incoherent cause.
Sport's culture of complicity and denial has never been more entrenched. Yet, with rare exceptions, the level of popular debate sparked by John Terry, and sustained by the likes of Luis Suarez and Lance Armstrong makes the Jeremy Kyle show seem positively Ciceronean.
A member of a Wham! tribute band, later identified as the former Crystal Palace chairman Simon Jordan, offered such philosophical gems as: "First it's kick out racism, then it's kick out homophobia, what next? Kick the smokers out? Kick the drinkers out?"
A gap-toothed Terry apologist, the former politician David Mellor, metaphorically took that Chelsea shirt out of the wardrobe before suggesting the verdict of the FA's "kangaroo court" was "outrageous". M'learned friends may be unsurprised to discover he no longer practises as a barrister.
No one lacks an opinion, however banal. One TV programme featured JT's psychodrama alongside such profundities as "Could you ever be in a relationship with someone who supported a rival club?"
There is a serious point here, buried in a landfill site of deceit, malice, prejudice and blind faith. Since sport reflects society, no one feels the need to apologise, or even acknowledge the concerns of their accusers. Contrition tends to be theatrical and transparent.
Individuals and institutions are unable, or unwilling, to accept the link between actions and consequences. When challenged, even on such a fundamental issue as racism, they simply cling to assumptions of authority, or approximations of reality. Little wonder we are lost in a moral maze.
Millions still accept the myth of Armstrong's martyrdom. Terry and Suarez exploit illogical tribal loyalty. All three have indulged, shamelessly, in the worst type of emotional blackmail: believe in me, or lose faith in your instincts and convictions.
The FA, quietly congratulating themselves for channelling the spirit of Clarence Darrow, have no room for complacency. Their disciplinary process is opaque yet, despite Parliamentary calls for greater independence, deemed untouchable. Such lack of scrutiny is, to use the word of the week, untenable. The system is deeply flawed, open to abuse. Since the media are not allowed access, public opinion is shaped by off-the-record briefings rather than a contemporaneous report of proceedings. The written judgment in the Terry case will be filtered through lawyers and communications specialists.
Rules are there to be applied when convenient or massaged when politically expedient. David Bernstein has received approval for a one-year extension to his contract as FA chairman, through to 2014. The statute requiring him to retire at 70 he will be 71 at the next World Cup has been quietly rewritten.
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The Last Word: Blame is the game and everyone is primed to kick it into touch