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Weight Watchers justunderwent a branding makeover. Unfortunately its new logokind of looks like it was made with Microsoft Word Art.

According to the press release:

As part of the program overhaul and looking forward to the next 50 years, Weight Watchers also gave its brand a new, highly modern visual system that brings to life the transformation members experience when they adopt a new lifestyle that can lead to significant weight loss.

But while the 1.3 million member program says its modern, we say that the chunky font with the fade to grey color gradients is reminiscent of what we'd slap on the cover page of an Eleanor Roosevelt book report to spice things up. If only the new logo came with clip art...

The typeface is based on a customized version of the font Fort and comes in five other bright color options.

Paula Scher at Pentagram created the identity redesign and according to Pentagram's website, "The new identity features a friendly, accessible logotype with the Weight Watchers name set in lowercase. The logotype appears in a gradient that visibly lightens from left to right, embodying the idea of transformation and losing weight."

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Weight Watchers Made A New Logo That Looks Like Microsoft Word Art

Referees can reject the use of goal-line technology or even overrule it in the Club World Cup, which starts this week in Japan, a senior FIFA official said.

Two different GLT systems, Hawk-Eye and GoalRef, are to be used in the eight-game competition from Thursday, when continental kings of club football, including Chelsea and Brazil's Corinthians, will battle for world supremacy.

"The referee has the final word when it's about the goal-line technology system," FIFA secretary general Jerome Valcke told a news conference in Tokyo.

In July, the International Football Association Board (IFAB) -- custodians of the game's laws -- decided to use goal-line technology at the Club World Cup, next year's Confederation Cup and the World Cup finals in Brazil in 2014.

Valcke said referees at these competitions will test the system 90 minutes before each game to see if it is working to their satisfaction.

"If he has any doubt and if this doubt cannot be corrected by the provider who is on the site, then he has the right to say, 'Sorry, guys. I don't think I can rely on the system'," he said.

"Again, the referee is the most important person. He's the one who's making the final decision and he has to keep this right for the final decision," Valcke said.

Fans have called for years for the football world to embrace technology aimed at eliminating human error, citing its use in other sports including tennis and cricket.

"It's a big day because it's the first time that the technology will be used officially in a game or games. Up to now, it was just experimental."

Valcke said it was costing FIFA $1 million to run the two systems at the club championship.

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Ref has 'final word' on goal-line technology

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