Mediaboss Marketing

There seems to be a school of thought that Google Webmaster Tool data is useless and inaccurate. General bugginess, delayed reports, showing average position in search results, and rounding numbers has led to many disregarding the search query report in frustration.

When John Mueller was asked during a Webmaster Hangout why rounding clicks was necessary, if there could ever be an advanced option showing actual numbers, and how many people would have to sign a petition for them to reconsider, he disappointingly said they just thought itd be better if the numbers were bucketed.

While we can see how they might need to round impressions to help compensate for automated queries, clicks seem to be correlated enough with visits to make a conservative estimate of (not provided) data. This is my hypothesis. I need help experimenting, but here is my methodology.

The key is understanding how Google decided to round, or bucket clicks. After consolidating data across several sites this list was generated, showing how Google decided to bucket search query clicks.

In essence, Visits from a custom Google Analytics report need to be inserted into the downloadable Google Webmaster Tool search query report. Begin by creating two reports in your browser.

The GA Custom Report contains:

Google Webmaster Tools search query report contains:

See original here:
Recovering (Not Provided) Keyword Data

This week at the Search Engine Roundtable, I published the monthly Google SEO recap. Google is pushing out the default SSL search globally. Google stepped up webmaster notifications alerting of low quality pages and traffic changes to top URLs. Google is also pushing Google+ with "thank them" on the Google search results. Google shares data between mobile and desktop to help you. Google gave timelines for Google Places updates as they upgrade their systems. Google sent out 700,000 messages to webmasters in the past two months. Google added user access controls to Webmaster Tools. And Google had a special Google logo for Internationals Women's Day yesterday. That was this past week in search at the Search Engine Roundtable.

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Video Recap of Weekly Search Buzz :: March 9, 2012

MARQUEE VALUE: End of the Rainbow

By Matthew Blank 09 Mar 2012

Judy Garland's final days will play out at the Belasco Theatre when the hit End Of The Rainbow makes its Broadway debut there March 19, 2012. Michael Cumpsty, Tom Pelphrey and Jay Russell will join Olivier Award nominee Tracie Bennett.

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As previously reported, Bennett, who earned an Olivier Award nomination for her portrayal of Garland in the final year of her life, will repeat her performance for American audiences. Peter Quilter's music-filled drama will officially open at the Belasco April 2, 2012, under the direction of Tony Award-winning La Cage aux Folles director Terry Johnson.

photos by Monica Simoes

Joining Bennett will be Cumpsty (The Constant Wife, Democracy) as Garland's accompanist, Anthony, with Emmy winner Pelphrey ("Guiding Light") as her husband, Mickey Deans, and Russell (Our Town, The Play What I Wrote) in a variety of roles.

Prior to their Broadway arrival, the American cast of End of the Rainbow will first play Minneapoliss Guthrie Theater Jan. 28-March 11, 2012.

According to the producers, "End of the Rainbow is set in December 1968 and Judy Garland is about to make her comeback... again. In a London hotel room preparing for a series of concerts, with both her new young fianc and her adoring accompanist, Garland struggles to get 'beyond the rainbow' with her signature cocktail of talent, tenacity, and razor-sharp wit. This savagely funny drama offers unique insight into the inner conflict that inspired and consumed one of the most beloved figures in American popular culture. End of the Rainbow features some of Garlands most memorable songs, performed with the show-stopping gusto for which she will always be remembered."

Bennett previously worked with Johnson in the London revival of La Cage aux Folles. She earned Olivier Awards for her performances as Velma Von Tussle in Hairspray and as Ilona Ritter She Loves Me. Her stage credits also include Les Miserables and Cash On Delivery. Numerous screen appearances include "Vincent," "The Long Firm," "Heroes and Villains," "Next of Kin," "Coronation Street," "Going Out," "Shirley Valentine," "Knights and Emeralds" and "Deep Red Instant Love."

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MARQUEE VALUE: End of the Rainbow

This day has been coming for a long long time - in fact, Webmasters have been asking for an easier and more secure way to grant access to their Google Webmaster Tools area since Google Webmaster Tools launched.

Jonathan Simon announced on the Google Webmaster Central blog that those controls are now here.

You can give both "Full" and "Restricted" access.

Here is how a user knows if they have "restricted access":

To add/edit/remove users go to the home page when you click the "Manage site" drop-down menu you'll see the menu option that was previously titled "Add or remove owners" is now "Add or remove users." Selecting the "Add or remove users" menu item will take you to the new User administration page where you can add or delete up to 100 users and specify each user's access as "Full" or "Restricted."

I recommend everyone remove change however they did this before and switch to this method asap.

Forum discussion at Google+.

Original post:
User Access Added To Google Webmaster Tools

Google announced the launch of a new Webmaster Tools feature, which lets verified site owners grant limited access to their sites data and settings to other people.

You can do this from the home page, by clicking Manage Site and going to the Add or remove users option, which has replaced the Add or remove owners option. This will take you to a new User admin page. From here, you can add or delete up to 100 users. Users can be identified as full or restricted depending on the rights you want to assign them.

Full means they can view all data and take most actions. Restricted means they only have access to view most data, but can only take some actions, such as using Fetch as Googlebot and configuring message forwarding.

Heres who can do what:

Youve had the ability to grant full verified access to others for a couple of years, says Google Webmaster Trends analyst Jonathan Simon on the Webmaster Central blog. Since then weve heard lots of requests from site owners for the ability to grant limited permission for others to view a sites data in Webmaster Tools without being able to modify all the settings. Now you can do exactly that with our new User administration feature.

Users added via the User administration page are tied to a specific site, he explains. If you become unverified for that site any users that youve added will lose their access to that site in Webmaster Tools. Adding or removing verified site owners is still done on the owner verification page which is linked from the User administration page.

Hopefully the new feature will make site management easier for webmasters with a lot of employees and colleagues, and save a lot of hassle when changes are needed, or need to be retracted.

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Google Webmaster Tools Gets New Admin Feature