Mediaboss Marketing

While search engine optimization is about making changes to a website in order to attract search engine spiders, improve search engine visibility, and generate more visitors and traffic to a site, it has very little to do with website design. SEO is based on the content of a website, not its “look”. Many potential SEO clients wonder whether they need to redesign their site when getting started with an SEO campaign. It may not be necessary, but in some cases it can’t hurt. While the design of a website doesn’t impact SEO results directly, it can have a big effect on whether or not visitors from the search engines ever convert once they land on your site. If you are investing in SEO, it’s important to make sure that your website is worth the effort. If your website is guilty of any of the following, it’s probably time for a redesign:

It Looks Outdated
The right design for a business website is mostly a matter of taste. Of course, this is subjective. What one person loves, another is bound to hate. There is no way to please everybody. Although, what can be agreed upon is whether a site looks outdated. The web is always evolving and businesses are expected to evolve along with it. If a website hasn’t been designed in over 5 years, it’s probably time for an update. An outdated looking website is unprofessional and may no longer be user friendly. Business websites should be redesigned very 3-5 years or so to keep it fresh. Content doesn’t need to be completely rebuilt, but it should be tweaked over time so that it is still current and accurate.

Decline in Conversions
Most businesses have peak seasons and slower seasons. It’s expected that many business websites will not convert at a steady rate all year long. However, if you see a downward trend in conversion (sales, leads, etc.) over a long period of time it could mean that your website is to blame.

Costly Updates
If you make many changes to a business website each year and are paying lots of money for these changes, since you can’t make them yourself, it’s probably time to analyze the cost of the changes against the cost of a redesign that incorporates an easy to use content management system. Of course, if you are going to invest in a CMS, it will be necessary to take the time to learn how to use it. If you only make a few changes a year, this investment may not be worthwhile.

Optimization Difficulty
If you are going to invest in an SEO campaign, it’s worth doing it correctly. This means that changes will need to be made to a website’s content, meta tags, and social sharing elements. The technical functionality of some websites makes it difficult to do so. If you aren’t able to easily implement website changes for SEO purposes, it’s worth investing in a website redesign.

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Should You Redesign Your Site for SEO?

13-02-2012 12:20 Clip of D-jahsta's new track Download: soundcloud.com Soundcloud: soundcloud.com Facebook: http://www.facebook.com Youtube: http://www.youtube.com Don't forget to subscribe! COPYRIGHT DISCLAIMER ****I upload music for the entertainment of myself and others, I do not upload music to make money or to take credit from the artist(s). If you want me to promote one of your tracks, send me a message. If you are not happy I uploaded one of your tracks, also send me a message! I will remove it by all means! Please do not report my channel.**** DO NOT REPORT MY CHANNEL !!

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D-Jahsta - Digital Era (clip) - Video

Charlotte-Mecklenburg Schools would like $215,000 from the county to hire two multimedia specialists and get the technology to "be an advocate for our message."

LaTarzja Henry, head of communications for CMS, told the school board this afternoon that CMS families and the public want more webstreaming, videos and digital communication. She said providing better, faster information will help the district win trust.

"We do not want to find ourselves dependent on external media to tell our story," she said.

The $215,000 proposal includes $180,000 for two multimedia specialists and $35,000 for licensing and technology.

The board is not yet voting on 2012-13 budget proposals being presented by interim Superintendent Hugh Hattabaugh and his staff. Board member Eric Davis asked Henry what the long-term vision for CMS communication is.

She said she wants to be able to deliver "customized communication" for CMS departments and have staff covering news, shooting videos, producing web content and analyzing what people are saying about CMS.

"What that translates to is purely more people," Henry said. "We absolutely owe it to this community to give them access to events as they happen."

The communications department now has a staff of 11 -- down from a high of 27, Henry said -- and a budget of roughly $1 million, including almost $400,000 for the ConnectEd system that makes calls to CMS families. This year's total operating budget for CMS is about $1.2 billion.

In earlier budget meetings, Hattabaugh has outlined more than $30 million in additional requests for county money, including $25 million to $30 million to provide 3 percent across-the-board raises for more than 18,000 CMS employees. Harold Cogdell, chairman of the Mecklenburg County commissioners, has said he will not support that request and doesn't believe a majority of his board will approve it.

Hattabaugh defended that proposal today, saying employees deserve a raise. He said CMS leaders have cut $193 million and almost 2,000 jobs over the past three years.

"We kept our highest performers as we went through this process," he said.

For 2012-13 Hattabaugh has also outlined plans to spend $4.4 million in new county money hiring more teachers and technology facilitators for high schools, and just over $1 million to expand Communities in Schools and truancy courts.

On Feb. 28, Hattabaugh plans to outline proposed cuts to offset some of the increased spending. Enrollment is expected to grow by about 1,900 students next year.

In April, the board will vote on a budget request to present to county commissioners. The state and federal governments provide more than two-thirds of CMS' budget, but local officials have little control over that spending.

It will fall to a new superintendent to put whatever budget is approved into practice. The board is doing a national search and hopes to hire someone as early as March.

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CMS seeks money to spread digital message

ATLANTA--(BUSINESS WIRE)--

In a large-scale survey that included over 60,000 North American local media users, Triton Digital’s Application & Services division found a substantial untapped opportunity for daily deal programs like those offered by Groupon and Living Social. Additionally, the survey found the assertion that consumers are experiencing “deal fatigue” is overstated.

In the survey, the general consensus was that consumers are taking a tentative approach toward daily deals. When asked about participation in deal programs, 39% have never subscribed to a deal program. However, of those consumers that have participated in deal programs:

28.4% glance at a deal to decide on their interest 19.6% read the entire deal email Less than 17% of respondents had given up on deals 10.2% subscribe but consider deals spam and delete them Just 6.4% have completely unsubscribed from deal emails.

“With all the media attention, a plethora of deal providers, and inboxes brimming with deals, the expectation that consumers would be tired of deals or that the category has reached maturity is clearly false,” explained Triton VP of Business Strategy, Jim Kerr. “A large majority of consumers either haven’t yet participated or are actively participating in deal programs.”

The survey dug deeper into those with negative attitudes and found that the largest issue was with the volume of email, with 30.8% stating, “I dislike them cluttering my email, but that’s the price you pay for the occasional chance to save money”. Only 18.2% found the entire concept worthless, agreeing with the statement, “I hate the whole idea. The emails are spam, and the deals are for things I would never buy.”

Another interesting finding is that deals can be used as a viable customer acquisition tool. Over 50% of respondents would consider trying something they had only passing interest in if the price was low enough. Furthermore, 26.4% of respondents have actively shared a deal with a friend they thought would like it.

The full results of this and other Triton surveys can be found at: http://tritondigital.com/products-services/db-loyalty-engagement/immediate-insights

“As the premier provider of user database programs to local media, the ability for Triton to survey and examine consumers across North America is extraordinary,” said Triton SVP of Engagement, Michael Fischer. “This survey is one in a series that we are releasing which examine the perceptions, attitudes, and behaviors of millions of people.”

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

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Triton Digital Daily Deal Survey Finds Lots of Opportunity, “Deal Fatigue” A Myth