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Despite the fact that sitemaps are simply lists of canonical URLs submitted to search engines, it's amazing how rare it is to come across a perfect one. Issues often arise when large site owners use sitemap auto generation tools that aren't configured properly. These sites typically come with challenges for search engine crawlers like pagination and URLs generated by faceted navigation.

Spiders decide what pages to crawl based on URLs placed in a queue from previous crawls and that list is augmented with URLs from XML sitemaps. Therefore, sitemaps can be a key factor in ensuring search crawlers access and assess the content most eligible to be seen in search engine results.

The following is a quick overview of search engine sitemap guidelines and limitations followed by a technique to help identify crawling and indexation issues using mutiple sitemaps in Google Webmaster Tools.

Bing & Google Guideline & Limitation Overview

The sitemap protocol has been a standard adopted by search engines in 2006. Since then Bing and Google have developed useful Webmaster Tool dashboards to help site owners identify and fix errors.

Out of the two search engines, Bing particularly has a low threshold, or at least they outwardly state they begin devaluing sitemaps if 1 percent of the URLs result in an error (return anything but a status code 200).

Google provides clear guidelines, limitations, and a more robust error reporting system when using their webmaster dashboard. In addition to submitting quality sitemaps, ensure that files stay within the following hard limits applicable to Google.

Limit sitemaps to 50,000 URLs File size should be under 50MB 500 sitemaps per account

Both search engines support sitemap index files. Rather than submitting multiple sitemap files individually, the sitemap index file makes it easier to submit several sitemap files of any type all at once.

Basic Sitemap Optimization

Basic sitemap optimization should include checking for pages that are:

Duplicated (multiple URLs in different sitemaps are OK) Returning status code errors - 3XX, 4XX, and 5XX

And any pages that specify:

Meta rel canonicals that are not self-referential Noindex meta robots tags

There are tools to quickly parse URLs contained within XML files and find this information like the Screaming Frog SEO crawler.

Using Google Webmaster Tools

Once comprehensive and quality XML sitemaps have been submitted to Google and Bing, breaking up sitemaps into categories can provide further insight into crawling and indexation issues.

A great place to start is by breaking up sitemaps by page type. Sitemaps can be diced up in any way that makes sense to provide feedback, the main goal being to expose any areas of a site with a low indexation rate.

Once an area has been identified, finding the source of the issue can begin. Using Fetch as Googlebot to identify uncrawlable content and links is often very helpful.

Another particularly useful technique is to use multiple sitemap indexation identification (or MSII, an acronym I just made up...) in combination with advanced search operators in an attempt to find excess indexation.

So for example, hypothetically speaking, if your website is having trouble getting posts indexed, it would be helpful to create a XML sitemap containing only blog posts. From this, an indexation rate can be calculated and an advanced search can be used to see what other pages might be diluting the crawling and indexation of post pages.

The search below shows that tag and author pages could be the hypothetical hindrance.

Additional advanced Google searches like site:example.com/blog/ inurl:tag AND inurl:author could then be done to determine the scale of potential excess crawling and indexation. The same concept can be applied to dynamic parameters contained within URLs generated by faceted navigation, pagination, sorting products, etc.

Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.

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Basic SEO Troubleshooting With XML Sitemaps

Search engine giant Bing has announced the introduction of a new Markup Validation Tool that will ensure all websites are operating as they should in response to search queries, greatly assisting the work of the team at SEO Positive.

(PRWEB UK) 13 February 2012

Google rival Bing has announced this week that is has updated its Webmaster Tools with a new component, the Markup Validation tool, which promises to help SEO marketing experts at UK-based firm SEO Positive implement optimisation codes accurately and effectively.

The webmaster tool allows site owners to optimise their offering fully for Bing and provides marketers with an insight into how their website interacts with the search engine. Users can view comprehensive stats outlining their website’s impressions, clicks, indexed pages and crawled pages, amongst others.

Matt Wood, Head of Search at leading UK SEO agency SEO Positive, is looking forward to utilising the tool in the months to come.

“We’ve experienced an increase in demand for Bing PPC management and optimisation, so this tool couldn’t arrive at a better time for us,” Matt explains. “While Google still offers the most exposure for our clients, the team at Bing are much more forthcoming about exactly what it takes to optimise a site for it to perform well and respond to queries. Businesses should definitely look into SEO marketing with Bing as it’s a platform that we think is going to be explored further this year.”

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.

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Ben Austin
SEO Positive Limited
0800 088 6000
Email Information

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Recent Launch of Bing Webmaster Tool Offers Crucial SEO Guidance

12-02-2012 19:27 ? Download on iTunes : itunes.apple.com Girls' Generation Seo Hyun and singer-songwriter Yoongun have collaborated for the song 'Don't say no.' 'Don't say no' is written by Yoongun and the harmony created by string quartet, guitar, piano makes a beautiful melody. Seo Hyun and Yoongun have collaborated to present a heart warming music to all music fans. ? Interview_Don't say no_Girls' Generation Seo Hyun and Yoongun ? SMEntertainment

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Interview_Don't say no_Girls' Generation Seo Hyun

SEO Positive, an Essex-based internet marketing company known for its appreciation of social media marketing channels, will become actively involved in Social Media Week, which is running from 13th – 17th February.

(PRWEB UK) 13 February 2012

Social Media Week is an initiative run by a global team of social media professionals at Crowdcentric from 13th – 17th February. The event is anticipated to instigate conversations and activities that cover the latest trends and innovations associated with social media marketing and integration. Social Media Week encompasses hundreds of conferences, workshops and events in all major international cities which are run and sponsored by prominent web and technology partners.

Both those familiar with social media marketing and those new to the arena will benefit from the ideas generated by such events, which range from product launches and formal presentations to fundraising parties and coffee mornings.

The team at SEO Positive are avid supporters of Social Media Week and believe that the event successfully raises awareness of the channel. Lewis Austin, Social Media Marketer at the SEO agency, believes that the week encourages both marketers and business owners to consider and/or define their social media strategies in order to remain competitive within their market sector.

“Because we’re a firm committed to expanding the knowledge base of our staff, we like to keep an eye on the conversations and innovations generated by Social Media Week,” Lewis explains.

“Events such as this make certain that social media isn’t simply considered surplus to requirements any more – all in-house business marketers and digital advertising agencies need to understand the importance and relevance of SMO to all online campaigns.”

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.

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Ben Austin
SEO Positive Limited
0800 088 6000
Email Information

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SEO Positive Embraces Social Media Week

SEO Services India, Profit By Search, has held a seminar to educate its resources on the latest techniques to build a SEO Process. The company announced the Internet centric seminar with “Building A Technical SEO Process” on February 13th. The opening session was presented at the company's seminar hall in Noida, New Delhi. The program was offered as part of the company's approach towards adopting latest and most effective internet marketing strategies.

Delhi/NCR (PRWEB) February 14, 2012

SEO Services India, Profit By Search, has held a seminar to educate its resources on the latest techniques to build a SEO Process. The company announced the Internet centric seminar with “Building A Technical SEO Process” on February 13th. The opening session was presented at the company's seminar hall in Noida, New Delhi. The program was offered as part of the company's approach towards adopting latest and most effective internet marketing strategies.

This educational seminar intended to educate the organization's employees with the latest techniques followed in the Search Engine Optimization world. The one month Internet focused series will discuss SEO strategies, website design and online marketing.

“One of the biggest challenges many of our clients face is building the right SEO processes in place, so that any problems are quickly accounted for before they lead to bigger issues. To create a more streamlined process for making sure the technical foundation of the site is solid, there are steps which may take a significant amount of time, but ultimately in the long-run, they will help make monitoring the SEO on your site more efficient. This means less time spent identifying and fixing site issues and more time focusing on other aspects of our SEO India techniques, like link building, developing a content strategy, etc... Overtime, the impact this will have on our clients' site can result in high rewards”, says Rakesh Bijewar, Head Of Search at Profit By Search.

The overall conclusion of the seminar ended on to build a streamlined process for technically auditing a site that can be described and thus, communicated internally. Creating a more efficient process means more time invested in other important elements- compiling quality content, building an online community, and social media to name a few.

According to the company spokesperson, it is important for them to keep updating their employees with SEO techniques which would further help them take informed decisions in every phase of business ownership. They are delighted to be working with such dedicated resource.

About The Company:

One of the premier providers of SEO Services India, Profit By Search not only serves the purpose of increasing a website's visibility on the search engines, but also help it solve various technical problems of a website like providing it with a unique content to keep the website from getting slapped by the Google Panda, improvise on methods to improve its lost rankings, help it fight better with the bounce rates, maximize the rate of return on investment for its advertising budget and many such services.

To know more, visit http://www.seoindiacompany.com

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Ajay Sharma
Profit By Search
+1-888-322-7617
Email Information

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SEO Company India, Profit By Search, Holds A Seminar For Its Employees On Building A Technical SEO Process