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Enterprise SEO Panel Preview For SMX West 2012

SMX West is approaching fast, and one of the sessions that caught my eye was the Enterprise SEO Challenges & Solutions. The panel is loaded with speakers with deep experience in enterprise SEO. I decided to reach out to the panelists and get a preview of their presentations, so I asked each of them some questions in advance of the show.

Eric Enge:Can you tells us how Ebay deals with the challenges of producing content on a large scale?

Jordan Koene: The cool thing about eBay is that we have millions of pages making the management of these pages complex.

However, many of the pages on eBay are not directly controlled by the company, rather they are controlled by our community of sellers. This is often a challenge and requires education and support from eBay to our community of sellers.

One of the solutions we created are pages which aggregate our sellers items into what we call a product page, such as this one for the Nikon D90 123 MP Digital SLR Camera (Black Body Only).

If you scroll down the page a bit, you will see lots of great content such as this product description (only a portion is shown):

Or, these user reviews (only a subset are shown):

These types of pages benefit the sellers by creating a larger marketplace that can compete more effectively for keywords that can bring them potential buyers.

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Enterprise SEO Panel Preview For SMX West 2012

Tips on How to Be a Millionaire – Video

27-02-2012 17:10 WSJ's Robert Frank writes about the wealthy for a living. So he has learned a thing or two about how the rich live, and how they make their money. In an installment of 'Money Talks,' Robert gives a few tips on how to get rich -- told to him over the years by millionaires and billionaires.

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Tips on How to Be a Millionaire - Video

Battlefield top plays Episode 29 by bigMooney06 (Battlefield 3 Gameplay/Countdown) – Video

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Battlefield top plays Episode 29 by bigMooney06 (Battlefield 3 Gameplay/Countdown) - Video

Peter Schiff on rising gas prices – 'the problem is we're printing money'(27-Feb-12)(FINANCE series) – Video

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Peter Schiff on rising gas prices - 'the problem is we're printing money'(27-Feb-12)(FINANCE series) - Video

Schools get in touch with digital books

A digital book in every student’s hands in the next five years.

That’s the goal federal officials set out last month, just weeks after Apple announced plans to partner with publishers to offer titles for under $15 and provide a free application that makes it easy for anyone with a Mac to create a digital book.

For some in the education field, the announcements signaled a new chapter in the evolution of technology in the classroom and a shift in the nation’s $7 billion-plus textbook market.

From Julian to Coronado to Lakeside, school districts around the region are joining others in the state and country in putting high-tech tools in the hands of students to use educational apps and electronic books to augment and even replace traditional textbooks.

The devices vary — some are buying or renting iPads while others are choosing Android tablets or netbooks. But educators agree that the education experience will look very different in the near future as technology changes the way students learn and teachers teach.

Even though iPads are expensive and most school districts are strapped for cash, some districts in the region have been acquiring the devices for students, often using proceeds from voter-approved bond measures.

Cathedral Catholic High School this fall will put iPads in the hands of its 1,700 students and 110 teachers and staff, charging parents a $350 technology fee to cover the expense. The Encinitas Union School District has bought about 1,200 of the devices and next fall will buy another 2,500 for its third- through sixth-graders, using bond funds.

The biggest roll out by far will be done by the San Diego Unified School District, which announced late Monday it will be purchasing close to 20,000 iPads for its fifth- and eighth- grade classes and select high school subjects this spring.

Some district teachers already have proposed using Apple’s free application to create their own interactive digital textbooks. Darryl LaGace, San Diego’s chief information and technology officer, called the application “a game changer.”

“You have somebody who no longer needs to be an expert in programming being able to assemble content in a rich multimedia experience for kids and organize it in a way that a teacher would,” he said.

Early electronic textbooks were simply PDF versions of the printed page but the offerings that get educators most excited are those that are interactive and include such things as embedded videos, audio clips, photo galleries and animation. School officials say they hope Apple’s foray into textbooks means that publishers will produce more electronic educational titles in the near future.

“They are holding onto a dying industry and I think they are not helping us go any faster as a result of that,” LaGace said. “We need to be working with them. They need to be working with the state. All players need to be involved here to push this evolution.”

As Jeffrey Felix, superintendent of the Coronado Union School District put it, “The Apple thing is going to goose it.”

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Schools get in touch with digital books