NEW YORK, NY--(Marketwire -02/28/12)- The American Society of    Magazine Editors (ASME) today announced the finalists for the    2012 National Magazine Awards for Digital Media. Known as the    Digital Ellies (for the Alexander Calder stabile "Elephant,"    which is given to each winner), the awards will be presented on    March 20, 2012, in New York City. Topping the list of finalists    are four magazine brands -- The Atlantic, Golf Digest, National    Geographic and New York -- that are each nominated for three    awards including General Excellence.  
    Sponsored by ASME in association with the Columbia University    Graduate School of Journalism, the 2012 National Magazine    Awards for Digital Media will be presented at lunch on Tuesday,    March 20, at the Grand Hyatt New York. The lunch will be    co-hosted by Larry Hackett, managing editor of People and ASME    president, and Lucy Danziger, editor-in-chief of SELF and ASME    secretary. The Digital Ellies are presented in conjunction with    "MPA Digital: Swipe," the premier conference for magazine    editors and publishers focusing on tablets, e-readers,    smartphones and apps.  
    To register to attend the National Magazine Awards for Digital    Media and "MPA Digital: Swipe,"     click here.  
    This year more than 270 publications entered the National    Magazine Awards, and 90 industry leaders served as Digital    Ellies judges. In addition to The Atlantic, Golf Digest,    National Geographic and New York, magazines nominated for three    awards include The Daily Beast, The New Yorker and Slate.    Titles nominated for two awards include The Atavist, EW.com,    Foreign Policy, GQ, Men's Health, The New York Times Magazine,    Rolling Stone and Wired.  
    Media companies with multiple nominations include Condé Nast    (10 for Golf Digest, GQ, The New Yorker and Wired); Hearst    Magazines (2 for Popular Mechanics and Redbook); National    Geographic Society (3 for National Geographic), The New York    Times Company (2 for The New York Times Magazine), The Newsweek    Daily Beast Company (3 for The Daily Beast), Rodale (2 for    Men's Health), Time Inc. (6 for Cooking Light, EW.com, People,    Sports Illustrated and Time), The Washington Post Company (4    for Foreign Policy and Slate) and Wenner Media (2 for Rolling    Stone).  
    NATIONAL MAGAZINE AWARDS FOR DIGITAL MEDIA 2012    FINALISTS  
    General Excellence, Digital Media
 Honors the best    magazines published on digital platforms  
    The Atlantic
    EW.com
    Golf Digest
    National Geographic
    New York  
    Website
Honors the best magazine websites  
    The Atlantic
    New York
    People
    Saveur
    Slate  
    Tablet Edition
Honors magazine editions published on    tablets and e-readers  
    Golf Digest
    GQ
    National Geographic
    The New Yorker
    Spin  
    Design, Digital Media
Honors magazine websites,    tablet and e-reader editions and utility apps for visual and    functional excellence  
    The Daily Beast (Website)
    Everyday Food (iPad App, March)
    National Geographic (iPad App, "7 Billion: How the World Will    Change")
    The New Yorker (iPad App, Summer Reading Issue, June 13 &    20)
    Wired (iPad App, Underworld Issue, February)  
    Website Department
Honors a department, channel or    microsite  
    The Atlantic (In Focus)
    The Daily Beast (Book Beast)
    Discover Magazine (Blogs)
    Foreign Policy (Middle East Channel)
    Sports Illustrated (NFL Section)  
    Utility App
Honors single-purpose apps distributed on    mobile devices, including tablets and smartphones  
    Cooking Light (The Healthy Menu Maker)
    EW.com (viEWer)
    New York (The Cut on the Runway)
    Poetry (iPad App)
    Time (PopuList)  
    Personal Service, Digital Media
Honors service    journalism on digital platforms  
    AARP.org (5 Weeks to a New Life)
    Kiplinger (State-by-State Guide to Taxes on Retirees)
    Men's Health (Guy Gourmet)
    Men's Health (The Skin Cancer Center)
    Redbook (The Truth About Trying)  
    Reporting, Digital Media
Honors excellence in    reporting for digital media  
    The Atavist (The Instigators)
    IEEE Spectrum (24 Hours at Fukushima)
    Mother Jones (Occupy Wall Street Coverage)
    Rolling Stone (The Kill Team)
    Wired (FBI Teaches Agents: "Mainstream" Muslims Are "Violent,    Radical")  
    Commentary, Digital Media
Honors excellence in    opinion journalism on digital platforms  
    The American Scholar ("Zinsser on Friday," by William    Zinsser)
    CNET ("Molly Rants," by Molly Wood)
    The Daily Beast (Commentary by Michelle Goldberg)
    The New Yorker ("New Yorker" Writers on Osama bin Laden)
    Rolling Stone ("Taibblog," by Matt Taibbi)  
    Multimedia
Honors the use of interactivity and    multimedia in the coverage of an event or subject  
    The Atavist (Lifted)
    Foreign Policy (The Qaddafi Files)
    Golf Digest (Masters Coverage)
    Popular Mechanics (Touchdown)
    Slate (The Presidential Horse Race)  
    Video
Honors the outstanding use of video by    magazines  
    5280 (The Saddlemaker)
    GQ (Tell)
    The New York Times Magazine (My Family's Experiment in Extreme    Schooling)
    The New York Times Magazine (13 Villains)
    Slate (Why Gold, Why Not Argon?)  
    The American Society of Magazine Editors is the principal    organization for magazine journalists in the United States.    ASME members include the editorial leaders of most major    consumer and business magazines published in print and online.    Founded in 1963, ASME works to defend the First Amendment,    protect editorial independence and support the development of    journalism. ASME sponsors the National Magazine Awards in    association with the Columbia University Graduate School of    Journalism. The first National Magazine Award was presented in    1966 to Look; the first award for digital journalism was    presented in 1997 to Money.  
    Adobe is the sponsor of the 2012 presentation of the National    Magazine Awards for Digital Media.  
    To register to attend the National Magazine Awards for Digital    Media and "MPA Digital: Swipe,"     click here.  
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The Atlantic, Golf Digest, National Geographic, New York Lead Finalists for Digital Ellies