Mediaboss Marketing

27-02-2012 23:35 For 'intelligent' 'INTELLIGENCE' - 'Yousearxch' - ' the 'WORLD'S' largest 'EDUCATIONAL' - 'INFORMATION' & 'NEWS' - 'VIDEO' 'DATABASE' and 'SEARCH' tool. This is a 'YOUSEARXCH' 'SUPPORT' and 'FEEDER' channel dedicated to providing easy 'VIDEO' 'ACCESS' to 'QUALITY' 'NEWS', 'CURRENT EVENTS' 'LECTURES and other important and interesting 'INFORMATION' largely ignored by the mainstream media. We define the term 'SEARXCH' as being a search for 'DIGITALLY' transmitted 'SENSE-VISUAL' information. This would incorporate 'IMAGES' and 'VIDEOS' 'YOUSEARXCH' - is a unique 'YOUTUBE' video 'SEARCH TOOL' - by using our 'INTELLIGENT UPLOADS' you can have 'INSTANT' access to 'MILLIONS' of youtube videos from any one of our uploaded videos. It is easy to use and for those who are seeking 'QUALITY INFORMATION' (QI) - Here's how you use it - . *For 'QUALITY INFORMATION' (QI), videos, news and features contained in our Associate Channels and Digital Information Platforms, Google 'yousearxch-the-you-data-bank' or 'yousearxch-' (followed by 'name' or 'series title') or any search word - for a 'global search', or click on the relevant 'yousearxch' tag which you will see below and in the descriptions section of all uploaded videos for a YouTube only search. So for example - if you click the 'yousearxch-all-series' tag this will take you instantly to our 'DATA-BANK' of videos from there, by clicking on further tags you can home in on more specific categories, such as 'yousearxch-politics-in-action ...

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Peter Schiff on rising gas prices - 'the problem is we're printing money'(27-Feb-12)(FINANCE series) - Video

A digital book in every student’s hands in the next five years.

That’s the goal federal officials set out last month, just weeks after Apple announced plans to partner with publishers to offer titles for under $15 and provide a free application that makes it easy for anyone with a Mac to create a digital book.

For some in the education field, the announcements signaled a new chapter in the evolution of technology in the classroom and a shift in the nation’s $7 billion-plus textbook market.

From Julian to Coronado to Lakeside, school districts around the region are joining others in the state and country in putting high-tech tools in the hands of students to use educational apps and electronic books to augment and even replace traditional textbooks.

The devices vary — some are buying or renting iPads while others are choosing Android tablets or netbooks. But educators agree that the education experience will look very different in the near future as technology changes the way students learn and teachers teach.

Even though iPads are expensive and most school districts are strapped for cash, some districts in the region have been acquiring the devices for students, often using proceeds from voter-approved bond measures.

Cathedral Catholic High School this fall will put iPads in the hands of its 1,700 students and 110 teachers and staff, charging parents a $350 technology fee to cover the expense. The Encinitas Union School District has bought about 1,200 of the devices and next fall will buy another 2,500 for its third- through sixth-graders, using bond funds.

The biggest roll out by far will be done by the San Diego Unified School District, which announced late Monday it will be purchasing close to 20,000 iPads for its fifth- and eighth- grade classes and select high school subjects this spring.

Some district teachers already have proposed using Apple’s free application to create their own interactive digital textbooks. Darryl LaGace, San Diego’s chief information and technology officer, called the application “a game changer.”

“You have somebody who no longer needs to be an expert in programming being able to assemble content in a rich multimedia experience for kids and organize it in a way that a teacher would,” he said.

Early electronic textbooks were simply PDF versions of the printed page but the offerings that get educators most excited are those that are interactive and include such things as embedded videos, audio clips, photo galleries and animation. School officials say they hope Apple’s foray into textbooks means that publishers will produce more electronic educational titles in the near future.

“They are holding onto a dying industry and I think they are not helping us go any faster as a result of that,” LaGace said. “We need to be working with them. They need to be working with the state. All players need to be involved here to push this evolution.”

As Jeffrey Felix, superintendent of the Coronado Union School District put it, “The Apple thing is going to goose it.”

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Schools get in touch with digital books

LONDON, February 28, 2012 /PRNewswire/ --

New Brand Vision Group migrates to highly available virtual platform

iomart Hosting has delivered a highly available cloud platform to support the work of UK digital media agency New Brand Vision Group.

For the first nine years of its life New Brand Vision relied on a physical IT infrastructure but last year it decided that the flexibility afforded by cloud hosting was now needed in order to continue to deliver successful campaigns for its clients.

"It's really important for us as a digital agency to be thinking ahead about the latest trends and tactics," explains founder and managing director Ben Harris. "We felt this approach needed to be extended to our hosting as well. We knew the cloud was becoming more popular and after doing some research we realised it could be of huge benefit both to our customers and our own business."

New Brand Vision wanted high availability so iomart Hosting's technical team recommended that for greater resilience and uptime it should migrate to a VMware Cloud. The migration process was managed to ensure minimal impact on New Brand Vision's customers.  

"iomart Hosting worked really closely with us and most importantly, listened to us in order to produce the right solution," says Ben. "Now we have a very reactive platform which benefits both us and our clients."  

Every new client the agency takes on is provided with a new virtual machine which iomart Hosting deploys for them using a VM template which is then customised to sit behind a fully managed dedicated firewall.

Ben Harrisbelieves that the IT infrastructure that iomart Hosting has provisioned for New Brand Vision gives the agency a great framework on which to plan its clients' campaigns.

"Many of the PR and marketing campaigns that we do for clients can result in substantial increases in traffic on their websites so we have to be ready," he says. "For a small campaign we can assign virtual resource very quickly, while for larger campaigns that need load-balanced servers, it's much quicker but also much cheaper to roll them out."

Sarah Haran, managing director of iomart Hosting, says: "The ultimate benefits of having virtual servers on a cloud platform is that an agency like New Brand Vision gets much more control over assigning resources for campaigns.  It can plan better and respond better."

Ben Harris agrees: "The platform we have with iomart Hosting has high availability. It's fully virtualised and so gives us better control, while mitigating risk and saving money for our clients."

New Brand Vision Group is based in Silicon Roundabout, the London hub for entrepreneurial tech companies.  It delivers websites to UK and global businesses across media, finance, and services sectors.

iomart Hosting is part of iomart Group plc (AIM:IOM.L - News).

Notes for editors:

About iomart Hosting

iomart Hosting is one of the UK's leading providers of complex managed hosting and cloud computing services to the enterprise market. It owns and manages its own network infrastructure, including five UK data centres, offering a unique 100% uptime guarantee. Services include: Private and Hybrid Cloud, Colocation, Content Delivery Networks, IP Transit, Cloud Storage and Email.

Clients include: office2office, Misys, Cimex, BT plc, Stagecoach, Skyscanner, SoftCat, Learndirect, London School of Economics, Newsquest , Shine TV and STV.

iomart Hosting is an ISO9001 & ISO27001 certified company. The company is fully accredited at Gold Partner level with VMware, Oracle and Microsoft. It is part of AIM listed iomart Group plc.

About iomart Group plc

iomart Group is one of the UK's leading providers of managed hosting and cloud computing services. From a single server through to private cloud networks, iomart specialises in the delivery and management of mission-critical hosting services, enabling customers to reduce the costs, complexity and risks associated with maintaining their own web and online applications.

By physically owning and managing its own global network infrastructure, iomart offers world-beating levels of service to its customers. The Group offers a unique 100% uptime guarantee with all hosting services being engineered to ensure no single point of failure.

iomart Group operates in its chosen markets through a number of subsidiaries: iomart Hosting, RapidSwitch, Easyspace, EQSN and Westcoastcloud. The group has been listed on the London Stock Exchange's Alternative Investment Market (AIM) since April 2000. For more information about iomart Group plc visit http://www.iomart.com

News release issued on behalf of iomart Hosting by Jane Robertson, Head of PR for iomart Group plc. For more information please email jane.robertson@iomart.com   or call +44(0)141-931-6474 (dir), +44(0)141-931-6400 or +44(0)7827948993 (mob).

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iomart Hosting Takes UK Digital Media Agency Into the Cloud

CAMBRIDGE, MA--(Marketwire -02/27/12)- Hey, remember back in November when OfficeDrop hit 50,000 users for our cloud filing cabinet software? We thought that was pretty rad. It was great proof that people like storing their paper in our searchable cloud. Well, it's only three months later and we've doubled those users to 100,000. As Johnny Utah would say, "Woah."

Luckily, unlike a Keanu Reeves character from the early '90s, CEO Prasad Thammineni has something really intelligent to say. "OfficeDrop has found our niche market of small businesses in paper-intensive industries who want to search and store their documents in the cloud. There's a lot of them out there, and they find that our solution addresses their need to find the documents they need quickly, wherever they may be. Our strategy in 2012 is to expand our reach to even more small business users through strategic OEM partnerships and the continued adoption of our innovative smartphone and tablet apps. Oh, and, 'I am an F.B.I AGENT!'"

OEM'ing the Cloud & The OfficeDrop Effect
One of the reasons OfficeDrop is able to reach so many small businesses is through OEM partnerships with companies small businesses are already familiar with. Last year, we partnered with Nuance, whose PaperPort software is shipped in the box with bazillions of scanners around the world. Now people can fire up their scanners and automatically connect to OfficeDrop's cloud filing cabinet technology using PaperPort Anywhere. We're expecting our growth to accelerate even more in the coming year with a series of new OEM partners. And custom, industry-specific applications of OfficeDrop you'd never expect. No, we can't tell you everything right now, but hang tight!

So what's this talk about "The OfficeDrop Effect" you ask? It's when you're using OfficeDrop and you don't even know it. It's not the rotten kind of secret like when people swap out your restaurant coffee with Columbian Decaf Coffee Crystals and video tape your reaction. Think of it more like this: the companies you trust most are counting on OfficeDrop to build a secure, reliable connection to the cloud.

And if you're going to South By Southwest, check out OfficeDrop's session, "When Goliath Tries to Steal Your Lunch Money" on Saturday, March 10 -- it's just for startups like us that are out there "chasing the big wave" and battling big competition. And in our case, learning to play nice with our competition, too.

About OfficeDrop
OfficeDrop makes it easy for small businesses to scan paper to the cloud and access documents from anywhere, at any time, from any device. OfficeDrop's cloud filing cabinet lets users sort, search and share documents -- giving paper new life and making documents collaborative. Headquartered in Cambridge, MA, OfficeDrop was founded in 2007. For more information, visit http://www.officedrop.com.

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OfficeDrop Reaches 100,000 User Mark for Digital Filing Cabinet

Google Chairman Eric Schmidt gave the keynote address at Mobile World Congress in Barcelona, Spain, on Tuesday.

BARCELONA, Spain (CNNMoney) -- Advancements in Internet technology are creating a new digital divide that threatens to widen the gap between the world's rich and poor, Google (GOOG, Fortune 500) Chairman Eric Schmidt said in his annual Mobile World Congress keynote address on Tuesday.

Schmidt painted a picture in which those lucky enough to have a broadband Internet connection, computers and mobile devices will be able to take advantage of transformational new technologies coming in the next decade.

He said that the not-too-distant future will bring us driverless cars, robot proxies that will attend PTA meetings for you, and ultra-fast Internet connections so speedy that video will be replaced by 3-D holograms.

The poor will gain access to better technologies in the next 10 years as well, as gadgets and connectivity become more affordable and widespread. But their advancements will pale in comparison to that of the world's rich.

"We need to act now to avoid the digital caste system I'm talking about," Schmidt said. "We can create a global network of equals."

The good news, Schmidt argued, is that the number of connected poor people will grow dramatically over the next decade. Low-end smartphones are rapidly decreasing in price, getting down to the $70 range, which is an inflection point for many regions of the world. When they get down to about $20, Schmidt believes smartphones will be in "literally every pocket."

The problem is building out networks in far off, remote regions, where there is little ability or incentive for carriers to broadcast their signal.

But Schmidt promoted the idea of a stepping stone as the world figures out how to connect the very poor to the Internet. He said that "mesh networks" -- small groups of devices connected to one another but not the Internet -- are a way to at least get remote communities together. Mesh networks can serve as a kind of "digital watering hole," where small communities can work out important issues.

"No one is saying technology will suddenly change the world's social structure, but connectivity changes lives," Schmidt said.

A lively Google chat

Following his remarks, Schmidt offered some fascinating answers to a slew of great questions from the audience.

Despite Google's pending acquisition of Motorola Mobility (MMI), its devotion to the Android operating system, its building out of a fiber-optic network, and its Google Voice Internet phone application, Schmidt said the company has no ambitions to connect the dots and become a wireless carrier, because the financials don't seem to make sense.

"It's very hard to become a telecom provider right now," he said. "Telecoms face governments regulating them to death and charging them incredible amounts of money for bandwidth. There are huge capital investments that have to be made, and then you have these nasty customers busy using up enormous amounts of the bandwidth that's so precious to you."

Schmidt also revealed that Google wanted to create a rival to Internet peer to peer currency Bitcoin. The company planned to call it "Google Bucks." Though Schmidt said peer to peer currencies like Bitcoin are "a great idea," Google Bucks never got off the ground because these currencies are illegal in many countries.

Also on the theme of things that are against the law, an Iranian asked Schmidt why Google blocks customers in Iran from downloading Google software like Chrome or Google Earth. After responding that it was due to U.S. sanctions on Iran, the questioner asked Schmidt why he didn't do anything about that.

"I'm with you, but in prison, there's no bandwidth," Schmidt quipped. 

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Google's Schmidt warns of 'digital caste system'