On the back of Panda, Penguin and any other updates Google has stored in the Zoo, writing SEO content has become more and more about delivering a better user experience.
Gone are the days of keyword laden text that reads poorly and lacks substance. It has been laid to rest and will never return. Were not mourning.
With quality content the buzzwords on everyones lips, identifying areas in which you can deliver a better user experience whilst adhering to key SEO techniques is the overall goal.
Below are four aspects of on-page content that enable you to naturally combine interesting, marketable content with SEO copywriting techniques, resulting in a page that is not only likely to rank higher, but turn more visitors into customers.
Users arent going to read all of your content.
They wont.
As an SEO writer its something youre just going to have to deal with. OK? Have you recovered? Good.
The less content there is, the more users will read. Pretty simple but not advantageous if youre trying to get across a number of key selling points to new customers. Striking a balance between word count and design/usability should be the focus.
When writing, remember that readers are only going to consume a short amount of information, so make the most of the advantages you have!
The stuff you see when you first land on the page is whats most important. Searchers are fickle beasts theyll click onto another page quicker than you can say Gday, making it vital to get your key messages across quickly and efficiently.
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4 Content Techniques That Will Improve SEO & Sales
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Posted 11 May 2012 10:40am by Graham Charlton with 4 comments
Is SEO a science,Yes, says Mike Baxter, Lead Consultant on Econsultancy's Digital Certificate in Search Engine Optimisation
Econsultancy recently launched the UK's first university accreditedDigital Certificates, which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry.
Here, Mike discusses the value of the certifcates, and explains why SEO is a science, not an art...
Okay, that's a deceptively simple question with some big issues underlying it.Let's start by exploring just what SEO is and how, in an ideal world, we should approach training and professional development for new SEO practitioners.
Firstly, there IS a science of SEO,we have a systematic understanding of how search engines work and what changes to websites and the links between them tend to increase and decrease organic search engine performance.
Is our scientific understanding of SEO incomplete? Of course it is! Our scientific understanding of physics is incomplete but nobody ever suggests we shouldn't teach, or offer qualifications in physics because of it.
The science of SEO is, however, complex. Far too complex for the application of a few rules to guarantee success.
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Is SEO a science?
08-05-2012 06:07 The era of consumers making quick and safe payments using contactless cards and mobile phones is finally upon us thanks to the rapid development of technologies such as Near Field Communication (NFC). On November 30, Fishburn Hedges and AMV brought together key players in the mobile payments field to answer questions about the future of mobile payments, the risks and opportunities for various sectors and consumers, and current sentiment in this industry. The panel consisted of: Colin Swain, Head of digital business development, UK and Ireland, Mastercard Claire Maslen, Senior market development manager, O2 Money, Telefonica UK Limited Mark Fabes, IT director, McDonald's UK Chair: Nathan Guerra, Director of innovation, AMV BBDO
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What's next for money and payments? EVENT - Video
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