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Posted 11 May 2012 10:40am by Graham Charlton with 4 comments

Is SEO a science,Yes, says Mike Baxter, Lead Consultant on Econsultancy's Digital Certificate in Search Engine Optimisation

Econsultancy recently launched the UK's first university accreditedDigital Certificates, which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry.

Here, Mike discusses the value of the certifcates, and explains why SEO is a science, not an art...

Okay, that's a deceptively simple question with some big issues underlying it.Let's start by exploring just what SEO is and how, in an ideal world, we should approach training and professional development for new SEO practitioners.

Firstly, there IS a science of SEO,we have a systematic understanding of how search engines work and what changes to websites and the links between them tend to increase and decrease organic search engine performance.

Is our scientific understanding of SEO incomplete? Of course it is! Our scientific understanding of physics is incomplete but nobody ever suggests we shouldn't teach, or offer qualifications in physics because of it.

The science of SEO is, however, complex. Far too complex for the application of a few rules to guarantee success.

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Is SEO a science?

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