HOW I DANCE WHEN IT #39;S FRIDAY!
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HOW I DANCE WHEN IT'S FRIDAY! - Video
In August, the Pew Research Center's Internet & American Life Project released data from its spring tracking survey showing that while there are clearly fewer Hispanic Americans among the total U.S. internet population, these same users are more likely to use social networking sites than non-Hispanics. While 70% of white, non-Hispanic internet users use social networking sites, a whopping 80% of Hispanic internet users use such sites (75% of black, non-Hispanic internet users use social networking sites). In addition, while just 14% of white, non-Hispanic internet users use Twitter, 28% of Hispanic internet users employ the service (27% of black, non-Hispanic internet users use Twitter).
Although this data indicates that Hispanics online are more likely to use social networking sites than their non-Hispanic counterparts, it does not necessarily follow that Hispanic social media users are more active or engage more frequently, as some in the news media have suggested. It could be that online Hispanic Americans use the social media sites more but as passive observers rather than as actively engaged users. Yet, previous data from various studies conducted during the last 3 years, as well as recent data on social TV usage, suggest that nothing could be further from the truth ("social TV" is a general term for technology that supports communication and social interaction in the context of watching television).
Data from the social TV analytics company SocialGuide, now part of The Nielsen Co., reveals that the social media audiences of several of the major Spanish-language TV programs consistently generate more social media actions per user than their English-language competition. One notable example is Despierta Amrica. While there are generally fewer viewers tweeting about Despierta Amrica than about its major English-language competitors, Today and Good Morning America, the viewers of Despierta Amrica who are tweeting generate two and a half to three tweets on average per broadcast, while those watching and tweeting about Today and Good Morning America generate about two on average.
These observations reflect the findings of major research organizations going back about 3 years. In 2010, Forrester Research presented data in its "North American Technographic Benchmarking" survey showing that online Hispanics in the U.S. were more than twice as likely as their non-Hispanic counterparts to be content creators and almost twice as likely to write ratings and reviews. These findings have been reproduced with minor deviations in subsequent waves of the study. Similarly, last year Hispanic marketing agencies Lapiz and Leo Burnett released the results of a study that showed that Hispanic shoppers in the U.S. were twice as likely as non-Hispanic shoppers in the U.S. to share their opinions and write reviews online.
When confronted with these data, both anecdotal and study-based, one is naturally inclined to ask why it is that Hispanic Americans have this distinguishing tendency to contribute rather than simply observe online. Some, such as ANA (Association of National Advertisers), have stated that the need to connect and share is particularly prominent in Hispanic culture. Supporting this assertion is research from the University of Texas-Austin released in 2010 in which the authors found that the primary motivators for online content creation among U.S. Hispanics was connecting with friends, family, and niche communities. A prime example of this quality is the continuing popularity of the forums section of univision.com, Univision Foros. At a time when online forums have declined in popularity, Univision Foros continues to draw massive traffic and engagement as users converge on the site to seek out others with similar interests, initiate dialogue, join existing conversations, and share their thoughts.
Thus, albeit preliminary and limited in scope, the observable facts suggest that U.S. Hispanics are not only more likely to use social networking sites, but that they are also more likely to actively engage in the conversations about the topics that interest them by commenting, posting, and tweeting. Savvy marketers looking to convert customers into advocates for their brand by helping to generate content and spread the word would be wise to take note. Hispanic Americans on social media are increasingly valuable not only as potential customers but also as potential brand evangelists
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Are Hispanics More Actively Engaged on Social Media?
New York (PRWEB) December 23, 2013
Flatparty.com, the unique social networking site that pioneered two way communication via SMS and email, recently introduced innovative features, including customizable email templates for all users. New features enable user to upload pictures or business logos and to edit page templates. Flatparty.coms email templates make two way communications both more professional and more personal. Members deploy these templates with their pics and business use them to reach out to their customers. Any Flatparty.com user can send unique, personalized greetings to their near and dear ones during Christmas and New Year.
Another recently launched feature allows users to extend event invitations to non-members. When users create new events, they can use a new guest option to invite members and up to 250 non-members. The invitation will go directly to the non-members email address, and they will be able to respond to the event invite by becoming the member of the site. This is new way of reaching out to non-members of the site and to increase the practical usefulness of Flatparty.com for issuing event invitations. This feature positions Flatparty.com one step ahead of any other social media site, which usually constrain communication within the limits of their community.
Flatparty.com also has features like MyRealm,Forum,Blogs,Polls,Events, in addition to common social networking features like chatting,video and music uploads. By adding these new features the site enhances communication and is more interactive and user friendly.
MyRealm is an innovative feature that allows a user to create or join interest groups. A mobile number is mandatory for MyRealm members, and there are four types of membership: basic, premium, ultra-premium and deluxe. A user can send SMS and email messages to an individual or in bulk. In the forum feature, a user can initiate a discussion or debate among group members. Polls allow a user to conduct polling and measure opinions from other Flatparty.com members.
These features differentiate Flatpary.com from similar online networking sites because of their simplicity, user friendliness and clear focus on social interaction. Social interaction is encouraged by letting the user communicate directly through email and SMS.
According to Anto Toms, CEO of Flatparty.com, We firmly believe the new features have an important role to play in bringing people closer together. Using a single platform, people can write blogs, invite others, share photos and videos, email and SMS. Political parties can utilize the poll feature and measure public opinions regarding any current issue. These features will allow people and groups to communicate about real time activities and promote collaboration like never before. People can expect more powerful, effective new socializing features from Flatparty.com in the near future.
Flatparty.com is getting a good response in the US market and number of prominent groups, such as trade unions, are already the part of the site. The site is also discussing with political parties how they can start using this site for their party meetings. The two way communication feature via SMS and email will enable political parties to reach out to their membership to announce party meetings, plenums and monitor party activities.
About Flat Party Inc Founded in 2012, Flatparty, Inc. is a USA based business with primary operations in New York. The business focuses on providing a unique social networking platform. Flatparty.com is a free social networking site allowing registered users to create profiles, upload photos ,video and music ,send messages and keep in touch with friends, family and colleagues from all around the world. The site also includes public features such as groups,events,polls and blogs. Groups let members share common interests. The events feature lets members publicize an event,invite guests, and track attendance, even before the event has started.
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Flatparty.com Launches Unique new Features, Enhancing Their Already Superior Social Networking Site
Wireless operator Smart Communications is giving its subscribers nationwide free mobile access to social networking apps and sites through a new service called PowerApp.
By installing PowerApp on their phones, users can get free access to the app and mobile sites of Facebook, Twitter, Foursquare, Google Plus, LinkedIn, Path, and Waze until January 15, 2014.
The service is initially available to prepaid and postpaid Smart and Talk N Text users in the Philippines.
PowerApp is touted as the worlds first mobile Internet storefront which gives users the ability to access their favorite mobile apps and sites without the need for a WiFi connection.
A number of smartphone users today only use their smartphones for calling or texting, or wait till they reach their homes or offices to connect to the Internet. Through PowerApp and its affordable Internet bundles, subscribers can confidently keep posting, liking, or tweeting everywhere they go without the need for a WiFi connection, said Michele Curran, data and international services head at Smart.
To activate the free unlimited access to social apps and websites, subscribers have to download Smarts PowerApp via Google Play or and register for the Free Social Package, originally priced at P20 for one day (Social20) or P10 for 3 hours (Social10).
iOS and feature phone users can also text FREE SOCIAL to 5555 (for Smart Prepaid, Postpaid, Infinity and Talk N Text) 9990 (for Smart Freedom Plan subscribers) or 7577 (for Smart Postpaid All-In users) to avail of the promotion.
With PowerApp, users can continuously enjoy these 7 social networking apps and services absolutely free. PowerApp provides free and unlimited notifications so users can continue to receive updates from background apps without having to incur additional data charges, Curran explained.
By installing PowerApp on their phones, subscribers can use the mobile apps with no hidden charges as they are notified every time they access a site or app that is outside their current package subscription.
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Smart’s ‘PowerApp’ gives free access to 7 social apps this Xmas
MANILA, Philippines - Smart Communications is providing free mobile access to several social networking apps and sites for a limited time.
In a statement, Smart said it is offering free mobile access to Facebook, Twitter, Foursquare, Google Plus, LinkedIn, Path and Waze through a new service called PowerApp.
PowerApp is described as a mobile application that gives users the ability to access their favorite mobile apps and sites without the need for a WiFi connection.
However, the app will provide free mobile access to those sites only until January 15, 2014. The service is initially available to prepaid and postpaid Smart and Talk 'N Text users in the Philippines.
"A number of smartphone users today only use their smartphones for calling or texting, or wait till they reach their homes or offices to connect to the Internet. Through PowerApp and its affordable Internet bundles, subscribers can confidently keep posting, liking, or tweeting everywhere they go without the need for a WiFi connection, said Michele Curran, Data and International Services Head at Smart.
To activate the free unlimited access to social apps and websites, subscribers simply have to download Smarts PowerApp via Google Play or and register for the Free Social Package, originally priced at P20 for one day (Social20) or P10 for 3 hours (Social10).
iOS and feature phone users can also text FREE SOCIAL to 5555 (for Smart Prepaid, Postpaid, Infinity and Talk N Text) 9990 (for Smart Freedom Plan subscribers) or 7577 (for Smart Postpaid All-In users) to avail of the promotion.