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people are better at solving other people #39;s problems video
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Facebook still holds big potential for small business marketers.
A study by the Pew Research Center's Internet Project shows that Facebook remains the most dominant social networking platform and is a place small businesses should still be devoting their online marketing efforts toward. Specifically, 71 percent percent of online adults are now Facebook users, a slight increase from the 67 percent who used Facebook as of late 2012.
Besides being the most commonly used social network, Facebook also has high levels of engagement among its users. More than 60 percent of Facebook users visit the site at least once a day, with 40 percent doing so multiple times throughout the day.
Despite Facebook's continued popularity, adults are branching out when it comes to their social media use, with more than 40 percent regularly using multiple social networking sites. The research discovered that other sites have developed their own unique demographic user profiles and should be drawing attention from businesses looking to attract new customers.
Pinterest holds particular appeal to females, with women being four times as likely as men to be users of the virtual pin board site. LinkedIn is especially popular among college graduates and Internet users in higher income households, while Twitter and Instagram have particular appeal to younger adults, urban dwellers and non-whites.
Among those who use only one major social networking platform, 84 percent of those surveyed say that Facebook is the site that they frequent. Additionally, 8 percent use only LinkedIn, 4 percent stick to Pinterest, and 2 percent each say Instagram or Twitter is their sole social networking site.
Even though Instagram and Twitter have a significantly smaller number of users than Facebook does, their users are nearly as active as those on Facebook. The study shows that 57 percent of Instagram users visit the site at least once a day, with 35 percent doing so multiple times per day. In addition, nearly half of Twitter users are daily visitors, while 29 percent frequent the site multiple times a day.
The study was based on surveys of more than 1,800 adults over age 18.
Originally published on BusinessNewsDaily.
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Facebook Still Ripe for Small Business Marketers
Oxford (PRWEB UK) 7 January 2014
Although social communication is now easier than ever, it seems that our capacity for maintaining emotionally close relationships is finite, said Felix Reed-Tsochas, James Martin Lecturer in Complex Systems at Sad Business School, University of Oxford. While this number varies from person to person, what holds true in all cases is that at any point individuals are able to keep up close relationships with only a small number of people, so that new friendships come at the expense of relegating existing friends.
The research, The persistence of social signatures in human communication was conducted by an international team that included Felix Reed-Tsochas and Robin Dunbar from the University of Oxford, Dr Sam Roberts from the University of Chester in the UK, and Dr Jari Saramki from Aalto University, Finland and is published in the Proceedings of the National Academy of Sciences of the United States of America (PNAS) today. It combined survey data and detailed data from mobile phone call records that were used to track changes in the communication networks of 24 students in the UK over 18 months as they made the transition from school to university or work.
At the beginning of the study, researchers ranked members of each participants social network (friends and family) according to emotional closeness. They discovered that, in all cases, a small number of top-ranked, emotionally close people received a disproportionately large fraction of calls.
Within this general pattern, however, there was clear individual-level variation. Each participant had a characteristic social signature that depicted their particular way of allocating communication across the members of their social network.
The researchers discovered that, even though participants relationships changed and they made new friends during the intense transition period between school and university or work, individual social signatures remained stable. Participants continued to make the same number of calls to people according to how they ranked for emotional closeness, although the actual people in their social networks and/or their rankings changed over time. As new network members are added, some old network members are either replaced or receive fewer calls, confirmed Robin Dunbar, Professor of Evolutionary Psychology at the University of Oxford. This is probably due to a combination of limited time available for communication and the great cognitive and emotional effort required to sustain close relationships. It seems that individuals patterns of communication are so prescribed that even the efficiencies provided by some forms of digital communication (in this case, mobile phones) are insufficient to alter them.
Dr Roberts, from the University of Chesters Psychology Department explained: This study used a novel combination of questionnaires and mobile phone data to show that people have a distinctive pattern of communicating with their family and friends, and that this pattern persists even people make new friends as they go to university or work. Our results are likely to reflect limitations in the ability of humans to maintain many emotionally close relationships, both because of limited time and because the emotional capital that individuals can allocate between family members and friends is finite.
Notes to editors
About the paper
The persistence of social signatures in human communication is published in the Proceedings of the National Academy of Sciences of the United States of America (PNAS). Available at: http://www.pnas.org/cgi/doi/10.1073/pnas.1308540110
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One in, one out: Oxford and International academics show how people put a limit on their social networks